The document introduces employee benefits (EB) which are incentives given to employees to recruit and retain them. Common EB include paid vacations, health insurance, paid sick leave, and disability insurance. Insurance benefits like life insurance, accident insurance, and health insurance can provide employees with financial security. Giving insurance to employees helps take care of key success factors and stops employees from financial losses due to medical emergencies. The Purple Cow plan is being introduced as a unique EB plan that combines major life, personal accident, and health plans into one. It is a good selling tool that provides more financial security to employees.