Purple cow employee benefits for sme 2011 (short version)


Published on

Published in: Economy & Finance, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • 2.
  • Purple cow employee benefits for sme 2011 (short version)

    1. 1. short version
    2. 2. Mo o ! 1 “ What is a Purple Cow ?” A unique product that stands out in the field. Gotuaco’s Purple Cow is a unique healthcare product that stands out in the field of EMPLOYEE BENEFITS. Mo o !
    3. 3. 2 Purple Cow Vision: financial security through employee benefits. Purple Cow believes that employee benefits are the keys to your financial security. Purple Cow Mission: to protect more and more Employees & Dependents from financial insecurity. Purple Cow stops you from losing your money to all sorts of medical emergencies. Purple Cow Core Value: take care of the hands that take care of you! Purple Cow provides the perfect complement to your compensation plan.
    4. 4. <ul><li>Purple Cow gives you all 3 of today’s major employee benefits in 1 package, designed to provide multiple layers of protection: </li></ul><ul><ul><ul><li>Group Life: P100,000 – P1,000,000 </li></ul></ul></ul><ul><ul><ul><li>Group Accident: P100,000 – P1,000,000 </li></ul></ul></ul><ul><ul><ul><li>Group Health: P20,000 – P200,000 </li></ul></ul></ul>More VALUE… 1 You get MORE benefits for all of your staff Purple Cow 2011 Value Proposition
    5. 5. <ul><li>Purple Cow saves you up to 60% on the 2 most frequently selected Room & Board categories, when you combine them with our recommended Maximum Benefit Limits: </li></ul><ul><ul><ul><li>Ward 20T : P5,445 or P5,990 </li></ul></ul></ul><ul><ul><ul><li>Semi-Pvt 30T : P6,756 or P7,444 </li></ul></ul></ul>+ Less PRICE… 2 You get LOWER rates for most of your staff Purple Cow 2011 Value Proposition (insured HMO plans apply to SME only; self-insured TPA plans apply to Large Companies [500+ employees])
    6. 6. <ul><li>Purple Cow provides Good News to each level of your organization: </li></ul><ul><ul><ul><li>Employees: More financial security </li></ul></ul></ul><ul><ul><ul><li>HR: Better recruitment & retention </li></ul></ul></ul><ul><ul><ul><li>Finance: Greater financial viability </li></ul></ul></ul><ul><ul><ul><li>CEO: Major ‘pogi’ points </li></ul></ul></ul>= More HAPPINESS  3 You make EVERYONE happy – at the same time! Purple Cow 2011 Value Proposition
    7. 7. What are Employee Benefits (EB) ? EMPLOYEE BENEFITS are incentives given to employees as part of an overall HR strategy to recruit or retain them. EB can help you win the war for talent 1 Purple Cow 2011 Primer
    8. 8. What is the purpose of EB ? <ul><li>“ The purpose of EMPLOYEE BENEFITS is to increase the economic security of employees.” </li></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><li> </li></ul>EB can help your employees become financially secure 2 Purple Cow 2011 Primer
    9. 9. <ul><ul><ul><ul><ul><li>Paid vacations, 75% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Health insurance, 61% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Paid sick leave, 59% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Disability insurance, 41% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Education reimbursement, 39% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Pension plan, 30% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Life insurance, 29% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Dental insurance, 24% </li></ul></ul></ul></ul></ul>What are the most common EB ? All 4 insurance benefits are offered by Purple Cow! 3 - Small Business Poll on Compensating Employees (NFIB, US: 2003) Purple Cow 2011 Primer
    10. 10. What makes Insurance ‘sulit?’ <ul><li>LIFE INSURANCE provides you with instant cash in the event of death or total and permanent disability; (.25% of population between 18-65) </li></ul><ul><li>ACCIDENT INSURANCE provides you with instant cash in the event of accidental death or disability; (10% of inpatient & outpatient cases) </li></ul><ul><li>HEALTH INSURANCE (Medical / Dental HMO and/or INS) protects you from losing money in the event of sickness or accident, and treats you as well (if HMO). (10% inpatient / 100% outpatient) </li></ul>All insurance can make or save you money in multiples 4 Purple Cow 2011 Primer
    11. 11. Why give Insurance to employees? <ul><li>Because you want to take care of the hands that take care of YOU (Employees are your key success factors ); </li></ul><ul><li>Because you want to stop them from losing money to medical emergencies – the most common cause of their financial insecurity – in the most cost-effective manner; </li></ul><ul><li>Because Employee life & health is not just corporate wealth, but also your Corporate Social Responsibility. </li></ul>Insurance is the most cost-effective EB money can buy 5 Purple Cow 2011 Primer
    12. 12. Why get the Purple Cow ? <ul><li>The Purple Cow is UNIQUE: it’s not just an HMO plan, but all the 3 major Employee Benefits rolled into one plan; </li></ul><ul><li>The Purple Cow is a good SELLING tool: it has all the features & benefits our Clients say they want or need; </li></ul><ul><li>The Purple Cow makes a great PROPOSITION: Employee Benefits = Financial Security; therefore, More Employee Benefits = More Financial Security. </li></ul>Purple Cow Employee Benefits = more financial security! 6 Purple Cow 2011 Primer
    13. 13. 1 Purple Cow 2011 Benefits ACCIDENT 2. ACCIDENT INSURANCE a. Accidental Death * Murder b. Accidental Disability * Assault HEALTH 3. MEDICAL HMO * 21,519 MD, 352 hospitals, 358 clinics 4. DENTAL HMO * 775 dentists, 645 clinics 5. Opt. Annual Physical Exam * 124 hospitals, 241 clinics, 31 mobile 6. Health & Wellness Program * 2x/year; tailored to utilization report LIFE 1. LIFE INSURANCE * Total & Perm. Disability Income LIFE – ACCIDENT – HEALTH Benefits Overview
    14. 14. 2 Purple Cow 2011 Benefits 18. Dental = HMO (775 dentists / 645 clinics) 6. Assault = __% of 5x MBL 24. Same benefits for all Dependents 23. Same benefits for all Employees 22. Health & Wellness Program (2x/year) 21. Opt. APE = designated or mobile clinic 20. 1 permanent filling, 2 oral prophylaxes, etc. 19. Dental access to major malls in Metro-Manila 17. Opt. Outpatient Reimb. for meds, dental, vision 16. Special procedures = 30% or 100% of MBL 15. Benefits on top of Philhealth 14. 100% Congenital Conditions coverage 11. HMO patient for no-cash-out 10. Max. Benefit Limits per disability per year 12. Private patient for reimbursement (HMO rate) 13. 100% Pre-Existing Conditions coverage 9. Combined inpatient & outpatient limits 8. Access to Big 5 Hospitals & Healthway 7. Medical = HMO (21,519 MD / 352 hospitals / 358 clinics) 5. Accid. disability = __% of 5x MBL (long sked) 4. Murder = 5x MBL 3. Accid. death = 5x MBL 2. Total & perm. disability income = 5x MBL 1. Life = 5x MBL LIFE – ACCIDENT – HEALTH Benefits Summary
    15. 15. 1 Purple Cow 2011 Costs VIRGIN RATES Cost Summary (APE & O/P Reimb. extra) 3,281 9,188 17,391 32,813 3,054 8,550 16,184 30,536 200T 2,672 7,483 14,164 26,724 160T 1,304 3,651 6,912 13,041 70T 618 1,729 3,273 6,176 30T 1,347 3,772 7,140 13,472 80T 680 1,903 3,601 6,795 40T LRG PVT (Top rank Med co 100-200) SEMI PVT (Spvr) 1,573 4,403 8,335 15,726 80T 676 1,892 3,581 6,756 30T 1,683 4,711 8,918 16,826 100T 742 2,076 3,930 7,416 40T 1,844 5,164 9,775 18,444 120T 812 2,274 4,305 8,122 50T 120T JR SUITE (Top rank Large co 200+) 879 2,460 4,657 8,787 40T SML PVT (Mgr) 951 2,664 5,042 9,513 50T 1,032 2,890 5,471 10,323 60T 1,199 3,356 6,352 11,985 60T REG PVT (Top rank Small co 10-100) 545 1,525 2,886 5,445 20T WARD (R+F) MO QTR SEMI ANN MBL R&B MO QTR SEMI ANN MBL R&B
    16. 16. 3 Purple Cow 2011 Costs NON-VIRGIN RATES JR SUITE (Top rank Large co 200+) SML PVT (Mgr) 3,662 10,253 19,408 36,618 200T 1,140 3,191 6,039 11,395 60T Cost Summary (APE & O/P Reimb. extra) 3,423 9,583 18,139 34,225 3,005 8,415 15,928 30,052 160T 120T 1,449 4,056 7,678 14,487 70T 677 1,896 3,588 6,770 30T 1,492 4,179 7,910 14,924 80T 743 2,079 3,936 7,426 40T LRG PVT (Top rank Med co 100-200) SEMI PVT (Spvr) 1,754 4,911 9,296 17,540 80T 744 2,084 3,945 7,444 30T 1,869 5,233 9,906 18,691 100T 815 2,281 4,317 8,146 40T 2,044 5,724 10,835 20,444 120T 890 2,493 4,719 8,903 50T 974 2,727 5,161 9,738 40T 1,052 2,945 5,575 10,518 50T 1,332 3,731 7,062 13,324 60T REG PVT (Top rank Small co 10-100) 599 1,677 3,175 5,990 20T WARD (R+F) MO QTR SEMI ANN MBL R&B MO QTR SEMI ANN MBL R&B
    17. 17. 1 ‘Large’ Size Fits All SME : If you are an SME, with 10+ employees, you can join Purple Cow, be part of a bigger group, and be treated like a large company. (Unlike most HMO plans) You can enjoy the same toys as the Big Boys 1 Why Purple Cow? Purple Cow 2011 Competitive Advantages
    18. 18. Same Benefits for Dependents : Dependents can get the same benefits, terms and conditions as Employees (as well as the same costs in 2011). (Unlike most, if not all, HMO plans) Your Dependents are treated like Employees 19 Why Purple Cow? Purple Cow 2011 Competitive Advantages
    19. 19. The Price is Right : Purple Cow rates are lowest where they matter the most: in the 2 lowest categories, where you enroll up to 90% of your staff. (Unlike most HMO plans) You get the greater good for the greater number 20 Why Purple Cow? Purple Cow 2011 Competitive Advantages
    20. 20. The Design is Right : Purple Cow provides medical necessity, not luxury. Savings from excess R&B/MBL are reallocated to benefits of greater use. (Unlike most HMO plans) Your R&B/MBL combos are good up to 99% of the time 21 Why Purple Cow? Purple Cow 2011 Competitive Advantages
    21. 21. 31 Non-Employees can Win, too : you can even cover agents, associations, and multi-purpose cooperatives, as long as certain selection & payment criteria are met. (Unlike most HMO plans) You can offer Employee Benefits to Non-Employees Why Purple Cow? Purple Cow 2011 Competitive Advantages
    22. 22. Virgins can Win Even More : you get a 1 st year Virgin promo rate if your company has never had group insurance or HMO before. (Unlike all HMO plans) You can renew at the prevailing Non-Virgin rates in 2012 32 Why Purple Cow? Purple Cow 2011 Competitive Advantages
    23. 23. Large Companies can do a TPA : if you become a Large Company, you can self-insure as a stand-alone account, using the same Purple Cow schedule of benefits. (Unlike all TPA plans) You can switch from insured to self-insured plans easily 33 Purple Cow 2011 Competitive Advantages Why Purple Cow?
    24. 24. 1 <ul><li>What’s in it for… Employees ? </li></ul>Purple Cow 2011 Summary You have 2-3 networks for no-cash-out Medical, Dental, and opt. APE networks You can see your own doctor and get reimbursed the HMO doctor’s fee Choice of doctor as a Private Patient for insurance reimbursement at HMO rates You are covered for existing illnesses as well as for conditions since birth 100% Pre-Existing Conditions and 100% Congenital Conditions coverage You get full HMO & Philhealth benefits Benefits on top of Philhealth You can add the best perks of medical insurance to your Employee Benefits Optional outpatient reimbursement for Rx medicines, dental & vision You can get treated anytime, anywhere 1 health card for every employee You won’t need any life insurance, PA insurance, or memorial plans Life (or Disability Income) and Accident (or Murder/Assault) = 5x MBL You get to experience even more financial security from your EB plan A complete Employee Benefits package made up of insurance and HMO plans EE Benefits EE Features
    25. 25. 2 <ul><li>What’s in it for… HR ? </li></ul>Purple Cow 2011 Summary You won’t have to stress over renewals Group renewal rates on New Year’s You can outsource your EB work, etc. Retention of a top insurance broker You won’t need to create any forms; you can just use ours 3 simple forms to fill out (1 master-list, 1 endorsement, 1 letter of guarantee) You can adjust your R&B/MBL combos to suit your organizational structure Multiple Room & Board as well as Maximum Benefit Limits to choose from You can promote equal treatment 1 schedule of benefits for all employees You can use Purple Cow as a tool to recruit and/or retain staff You won’t need to wait for a quote or negotiate: one price fits all SME You get life & accident to complement health in a single, integrated package HR Benefits A chance to use Employee Benefits for recruitment & retention purposes Instant rates, without utilization reports, regardless of the size of your SME A complete Employee Benefits package instead of just an HMO plan HR Features
    26. 26. <ul><li>What’s in it for… Finance ? </li></ul>3 Purple Cow 2011 Summary Your Cowboy runs the Herd Your Broker acts as Gatekeeper You can budget your healthcare costs according to your cash flow 4 ways to pay to suit your budget: annually, semi, quarterly, and monthly You can correct your past mistakes, and not wait a whole year to do so A chance to switch to Purple Cow anytime, even in mid-year You can limit your financial liability 1 set of fixed costs for all employees You can lower your EB costs instantly You can pay for your employees only, and not subsidize dependents at all You can spread your risk by joining the Purple Cow pool You get the benefit of scale whenever you buy Purple Cow Employee Benefits FIN Benefits A chance to compare rates instantly Separation of Employee vs. Dependent utilization Membership in a bigger & bigger pool of SME, to maintain financial viability A complete Employee Benefits package for the price of an HMO plan FIN Features
    27. 27. <ul><li>What’s in it for the… CEO ? </li></ul>4 Purple Cow 2011 Summary very pogi CEO! CEO Benefits Happier Finance  Happier HR  Happier Employees  CEO Features
    28. 28. <ul><ul><li>Compensation in the PH cannot provide enough financial security in emergencies, and must rely heavily on support; </li></ul></ul><ul><ul><li>Employee Benefits can provide that needed support, as most ‘emergencies’ are either life, accident or health-related. </li></ul></ul>The Problem… The Solution… 1 Purple Cow 2011 Conclusions Compensation + Benefits offer the best 1-2 punch for HR
    29. 29. <ul><li>“ Employee Benefits = financial security” </li></ul><ul><li>If Purple Cow = more Employee Benefits, then Purple Cow = more financial security! </li></ul>The Formula… The Brand… 2 Purple Cow offers the best EB formula for growing SME! Purple Cow 2011 Conclusions
    30. 30. <ul><ul><li>5% of Salary ( Max !): </li></ul></ul><ul><ul><ul><li>that’s all you need for Purple Cow.  </li></ul></ul></ul>The real cost of Purple Cow: 5 Purple Cow 2011 Conclusions If you can’t give more compensation, give more benefits!
    31. 31. <ul><li>Treat Purple Cow as: </li></ul><ul><ul><ul><li>a business investment ( HR & FIN ); </li></ul></ul></ul><ul><ul><ul><li>a social investment ( CSR ). </li></ul></ul></ul>Our Recommendation: 6 Purple Cow 2011 Conclusions Purple Cow makes good business & social sense
    32. 32. For more information, please contact:
    33. 33. Disclaimer Renowned author Seth Godin approved my use of the term PURPLE COW (2/4/09): “ It’s fine with me, just please make it clear that I haven’t endorsed your service .”