PRESENTED BY- Bhawna Upadhyay Pujil Khanna Sarika Taneja Vikas Mitta l
SUBHIKSHA- INTRODUCTION <ul><li>Largest retail value chain in India with 1600 outlets started in 1997 . </li></ul><ul><li>...
OBJECTIVE OF THE STUDY <ul><li>Examine the various decisions made by Subhiksha and their alignment with the business model...
<ul><li>SUBHIKSHA- BUSINESS  MODEL </li></ul><ul><li>Focus on 2 factors for their business model(2C’s) </li></ul><ul><li>C...
BUSINESS DECISIONS TAKEN BY SUBHIKSHA AND THEIR ALIGNMENT WITH BUSINESS MODEL OF SUBHIKSHA
KEY CHALLENGES FACED BY SUBHIKSHA
The performance of Indiranagar  store :   1. If we observe the negative receipts in case of 3 items mentioned i.e.; Maggi ...
SUPPLY CHAIN PRACTICES BY SUBHIKSHA
HOW VARIATION  OF DEMAND IS CONTROLLED
REASONS FOR FAILURE OF SUBHIKSHA <ul><li>Expanding the number of stores rapidly without sufficient funds in hand. </li></u...
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22092135 Why Did Subhiksha Failed (1)

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reasons for subhiksha failure

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22092135 Why Did Subhiksha Failed (1)

  1. 1. PRESENTED BY- Bhawna Upadhyay Pujil Khanna Sarika Taneja Vikas Mitta l
  2. 2. SUBHIKSHA- INTRODUCTION <ul><li>Largest retail value chain in India with 1600 outlets started in 1997 . </li></ul><ul><li>Chennai based grocery & pharmaceuticals store Founded by R. Subramanian in 1997 </li></ul><ul><li>Revenue Rs. 2200 million </li></ul><ul><li>Aimed Rs. 2800 million by the end of 2005 </li></ul><ul><li>From 150 stores in Sept 2006 all of which were in Tamil Nadu the company grew rapidly to over 1600 stores by Sept 2008 across the country. </li></ul><ul><li>Product Portfolio- Supermarket, Fruits and Vegetables, Telecom and Pharmacy. </li></ul>
  3. 3. OBJECTIVE OF THE STUDY <ul><li>Examine the various decisions made by Subhiksha and their alignment with the business model of Subhiksha </li></ul><ul><li>Identify key challenges faced by Subhiksha and importance of assortment planning and inventory management for Subhiksha. </li></ul><ul><li>Evaluate the performance of the Indiranagar store on forecasting and inventory management. </li></ul><ul><li>Examine the supply chain practices followed by Subhiksha for different categories. </li></ul><ul><li>5. To study the management of variation in demand within a month and variation within a day. </li></ul>
  4. 4. <ul><li>SUBHIKSHA- BUSINESS MODEL </li></ul><ul><li>Focus on 2 factors for their business model(2C’s) </li></ul><ul><li>Criticality of cost </li></ul><ul><li>2. Convenience of buying </li></ul><ul><li>What the company is looking for is to provide products at sustainable low prices right at the customer’s doorsteps. </li></ul><ul><li>This model has been the key building block for the success of Subhiksha </li></ul><ul><li>in making it the oldest discount chain in the country. </li></ul><ul><li>Everything that Subhiksha does revolve around these 2 C's. </li></ul>
  5. 5. BUSINESS DECISIONS TAKEN BY SUBHIKSHA AND THEIR ALIGNMENT WITH BUSINESS MODEL OF SUBHIKSHA
  6. 6. KEY CHALLENGES FACED BY SUBHIKSHA
  7. 7. The performance of Indiranagar store : 1. If we observe the negative receipts in case of 3 items mentioned i.e.; Maggi noodle masala, Pepsodent 2 in 1, Gemini sunflower oil-negative receipts in case of Gemini oil is maximum.  2.Maggi incurred moderate negative receipts and Pepsodent minimum.   3.It can be inferred that most of the Gemini sunflower oil (1l) was sent from Indiranagar store to other stores to prevent inventory pile up and have tight control on inventory levels. 4.Sales of Pepsodent were maximum in Indiranagar store than maggi and Gemini oil has least sales at the store.     INTERPRETATION: EXIBIT 8
  8. 8. SUPPLY CHAIN PRACTICES BY SUBHIKSHA
  9. 9. HOW VARIATION OF DEMAND IS CONTROLLED
  10. 10. REASONS FOR FAILURE OF SUBHIKSHA <ul><li>Expanding the number of stores rapidly without sufficient funds in hand. </li></ul><ul><li>Expansion of Stores without adequate system control and IT Support. </li></ul><ul><li>Government Intervention. </li></ul><ul><li>Lack of strong HR policy and Staff. </li></ul><ul><li>Strong Competition. </li></ul>
  11. 11. THANK YOU!!

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