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Presentation1 (1)

  1. 1. PRESENTATION ON MOST RESPECTED INTERNATIONAL BRANDS PRESENTED TO:- PRESENTED BY:- MR.Rohan Bhawna Upadhyay PUJIL KHANNA
  2. 2. <ul><li>A brand is a set of associations that are linked to a product range, a division, or company. </li></ul><ul><li>These associations reside in the memory of customers </li></ul><ul><li>These associations help customers understand- </li></ul><ul><li>What the brand or company is, </li></ul><ul><li>Why it is potentially relevant to them, </li></ul><ul><li>How it is different or similar to other products made by the company </li></ul><ul><li>How it is similar or different from competitor’s products. </li></ul>What is a Brand?
  3. 3. <ul><li>Coca-Cola is123 years old and is one of the most recognized brands </li></ul><ul><li>Inspires creativity,passion,optimism and fun </li></ul><ul><li>Focuses on the needs- customers, consumers and franchise partners </li></ul><ul><li>Brand value - $66,667 million </li></ul><ul><li>Created in Atlanta, By Dr John S Pemberton </li></ul><ul><li>Brand communicates the idea of &quot; Enjoying life's simple pleasures&quot;. </li></ul><ul><li>Registered as a trademark in 1887 </li></ul>
  4. 4. <ul><li>Mc Donald's is the largest chain of quick service restaurants </li></ul><ul><li>Mc Donald’s serves six million customers each day </li></ul><ul><li>Good quality product at an affordable price-huge customer base </li></ul><ul><li>To serve customers across the world- customized their products </li></ul><ul><li>Protecting and preserving the environment by: </li></ul><ul><li>Litter bins outside all restaurants </li></ul><ul><li>Replacing plastic salad containers with paper card containers </li></ul><ul><li>Use low energy lamps and light level sensors </li></ul>
  5. 5. <ul><li>Toyota Motor Corporation is one of the world's leading automakers </li></ul><ul><li>Offers full range of models- mini vehicles to large trucks, under the Toyota and Lexus brand names. </li></ul><ul><li>Toyota markets vehicles in more than 140 countries </li></ul><ul><li>  </li></ul><ul><li>Recognized for Quality of products and production systems </li></ul><ul><li>Factories in most parts of the world-assembling vehicles for local markets </li></ul><ul><li>Good post service facilities </li></ul><ul><li>Been more productive then its competitors </li></ul>
  6. 6. <ul><li>The brand characteristics people liked about Google were: </li></ul><ul><li>Clean, minimalist interface </li></ul><ul><li>2. Lack of in-your-face advertising links </li></ul><ul><li>3. Friendly </li></ul><ul><li>Credible source of information </li></ul><ul><li>Google genuinely believes in the motto: the searcher is king </li></ul>
  7. 7. <ul><li>Nike was born in 1972 </li></ul><ul><li>Wide range of sport equipment and apparel </li></ul><ul><li>The reasons for it becoming the biggest sport brand are: </li></ul><ul><li>Market innovation </li></ul><ul><li>Fashionable Designs </li></ul><ul><li>Marketing strategy-sponsorship agreemets,professional teams and college athletic teams </li></ul><ul><li>Popular in youth culture and hip- hop culture </li></ul><ul><li>Wide range of products for both Women and Men </li></ul>
  8. 8. THANK YOU

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