2. Logo
Slogan
“ They are made for your everyday ”

3. Brand Identity
“ CASUAL MODERN STYLE ”

4. Brand Muse
James Dean

5. Products Category

6. Product Proportion

7. Price Range
T-Shirt = 390 - 490 B
Polo = 590 B
Vest = 190 B
Jean = 2490 – 2890 B
Short & Boxer = 890 B
Accessary = 100 – 290 B
Cap = 390 - 590 B
Shoes = 590 - 1190 B
Bag = 190 – 2490 B
Belt = 590 B

8. Segmentation
“Casual Daily Wear”
Target
A+ - B+
Age: 16-26
Desire in style & social life
Work hard & Play hard
Love fashion & Think earth
Good taste & Good mix

9. IMC

10. Display Design

11. Siam Square: Soi 3
Jatujak Market: Section 2 Soi 3
MegaBangna: Workshop Store
Branches

12. Siam Square
Soi3

13. Jatujak Market
Section2 Soi3

14. Packaging