Downtown Zen is a monthly publication distributed across Las Vegas that provides compelling writing, photography, and graphics on various topics related to the city. It has a circulation of 40,000 copies distributed across over 2,000 locations that are frequented by both local residents and tourists. The publication targets readers ages 21-54 and aims to inspire and connect communities through unique stories about downtown Las Vegas. It offers advertising opportunities in various sizes and placements at rates that decrease with longer contracts.

2. Inform. Inspire. Connect.
From the streets to the skyscrapers, Downtown Zen will offer compelling writing and
photography. Subjects include current events, literary fiction, life coaching, history
and will cover topics ranging from fashion, business and positivity to gritty existential
crises and homelessness. We are the city.
We provide the best graphic design, print and digital media with complete market
coverage. Executing every publication with the WOW service we know how to
provide to our Las Vegas downtown market.
•Local and guest readers
•40,000 copies a month
•Distributed over 2000 locations city-wide
#1In Inspiring & Unique
Downtown Stories, News & Entertainment

3. Las Vegas
Demographics
Age
21-30 35%
31-34 24%
41-54 30%
55+ 14%
Median Age 39
Sex
Males 50%
Female 49%
Residence
Household Income $62,000.00
Las Vegas
Tourists
Age
21-29 17%
30-39 27%
40-49 20%
50-59 15%
60+ 23%
Median Age 45
Sex
Males 49%
Female 51%
Residence
Household Income $70,000.00
Downtown Zen Distribution
• 30,000 copies through ABG Distribution
• 5,000 copies through FunCity (with multiple reads per person)
• 5,000 team self distributed downtown Las Vegas
Fun City - 1,700+ offices and facilities
• Medical Offices
• Business Parks
ABG Distribution - 300+ locations
• Green Valley Grocery Stores (Shell Gas Stations)
• Albertsons
• Auto Repair Companies
• Lees Discount
• Pit Stop
• Teriyaki Madness
• Many More
Downtown Zen – 40+ locations
• 5000 hand delivered to downtown businesses in
the community

4. Downtown Zen Ad Rates
Cover Position Premium Gloss
Ad Size Open X3 month X6 month X12 month
Back Cover $ 2,000.00 $ 1,800.00 $ 1,700.00 $ 1,600.00
Inside Front $ 2,000.00 $ 1,800.00 $ 1,700.00 $ 1,600.00
Inside Back $ 2,000.00 $ 1,800.00 $ 1,700.00 $ 1,600.00
Downtown Zen Monthly Rates Premium Gloss
Ad Size Open X3 month X6 month X12 month
1 full Pg $ 1,250.00 $ 1,250.00 $ 1,062.50 $ 1,000.00
1/2 Pg $ 675.00 $ 607.50 $ 573.75 $ 540.00
1/3 Pg $ 465.31 $ 418.77 $ 395.51 $ 372.24
1/4 Pg $ 366.72 $ 330.04 $ 311.71 $ 293.37
1/8 Pg $ 198.02 $ 178.21 $ 168.31 $ 158.41
FULL
PAGE
1/2 PG
VERT.
1/3 PG
VERT.
1/4
PG
VERT.
1/4
PAGE
1/8
PAGE
1/2 PAGE
HORZ. 1/3 PAGE
HORZ.
1/4 PG HORZ.
Ad Submission
Email your file as PDF to downtownzen@zappos.com
File Format
Single page PDF/X-1a:2003
Resolution
300 dpi resolution
Color
Any spot or RGB colors
included in the file will be
converted to CMYK
using the SWOP2006_
Coated3v2.icc color profile.
Downtown Zen is not
responsible for color shifts
due to color conversions.
Total Ink Density
300% total ink density
Marks
No trim marks should be
included for bleed ads and
must be offset from trim and
not invade the live or bleed
areas.
Spreads
Text or critical elements
should not crossover the
spread gutter.
Production Support
ryan@bullfishmedia.com
Downtown Zen Sales
acoon@zappos.com
dan.downtownzen@gmail.com
Downtown Zen
downtownzen@zappos.com
SPECIFICATIONS
AD DIMENSIONS
Full Page - (+.25” bleed / .5” safety margin)
Trim: 8.375” x 10.875”
Bleed: 8.625” x 11.125”
Live: 7.625” x 10”
1/2 Page Vert. - 3.7” x 10”
1/2 Page Horz. - 7.625” x 5”
1/3 Page Vert. - 3.7” x 7.5”
1/3 Page Horz. - 3.33” x 7.625”
1/4 Strip Vert. - 2” x 10”
1/4 Strip Horz. - 7.625” x 2.5”
1/4 Page Box - 3.7” x 5”
1/8 Page Horz. - 3.7” x 2.5”