1. Understanding
Compensation Plan
1st January 2013

2. Contents
LEO compensation model
Product packages
Membership status
Status qualification period
How to promote your status
Status promotion examples
Compensation categories
Bonuses
Career awards
Entrepreneur awards

3. LEO compensation model
 Buy or promote LEO products
 Each product carries Bonus points (BP) &
Rank points (RP) & Status points (SP)
 Accumulate BPs to earn bonus
 Accumulate RPs to advance your LEO
Rank
 Accumulate SPs to promote your
Membership Status
And ENJOY the world of LEO!

4. Product Packages
Lion Code
BP: Bonus Points – Used for Bonus payment
RP: Rank Points – Used for Rank advancement
SP: Status Points – Used for Membership Status promotion

5. Product Packages
BP: Bonus Points – Used for Bonus payment
RP: Rank Points – Used for Rank advancement
SP: Status Points – Used for Membership Status promotion

6. Product Packages
Startup
BP: Bonus Points – Used for Bonus payment
RP: Rank Points – Used for Rank advancement
SP: Status Points – Used for Membership Status promotion

7. Product Packages
BP: Bonus Points – Used for Bonus payment
RP: Rank Points – Used for Rank advancement
SP: Status Points – Used for Membership Status promotion

8. Product Packages
Business
BP: Bonus Points – Used for Bonus payment
RP: Rank Points – Used for Rank advancement
SP: Status Points – Used for Membership Status promotion

9. Product Packages
BP: Bonus Points – Used for Bonus payment
RP: Rank Points – Used for Rank advancement
SP: Status Points – Used for Membership Status promotion

10. Product Packages
Professional
BP: Bonus Points – Used for Bonus payment
RP: Rank Points – Used for Rank advancement
SP: Status Points – Used for Membership Status promotion

11. Product Packages
BP: Bonus Points – Used for Bonus payment
RP: Rank Points – Used for Rank advancement
SP: Status Points – Used for Membership Status promotion

12. Membership Status
SPs in on Joining 125 SP 500 SP 1,000 SP 5,000 SP
30 days
Note: LEO does not sell its membership status. You have to
work your way up and accumulate SPs to achieve higher
membership status.

13. Status Qualification Period
Joined
Day 1 Day 30
Accumulate SPs from the product sales within 30
days to promote your membership status.

14. How to promote your Status
- Personal purchase: 100% SPs
- Direct Sales:
Basic Status: 25% SPs
Bronze Status: 25% SPs
Silver Status: 50% SPs
Gold Status: 100% SPs
Platinum Status: 100% SPs

15. Status promotion – Example 1
Personal purchase: 100% of 10 SP = 10 SP 10 SP
- You joined LEO team with the
Lion Code package
YOU
- Lion Code package = 10 SP
- 100% SPs of the products personally purchased
- 25% SPs of the products purchased by personally sponsored members.

16. Status promotion – Example 1
Personal purchase: 100% of 10 SP = 10 SP
Personally sponsored (A): 25% of 1000 SP = 250 SP 260 SP
- You joined LEO team with the
Lion Code package
YOU - You sponsored Mr. A who
purchased Professional package
A
- Lion Code package = 10 SP
- Professional package = 1000
- 100% SPs of the products personally purchased SP
- 25% SPs of the products purchased by personally sponsored members.

17. Status promotion – Example 1
Personal purchase: 100% of 0 SP = 10 SP
Personally sponsored (A): 25% of 1000 SP = 250 SP 510 SP
Personally sponsored (B): 25% of 1000 SP = 250 SP
- You joined LEO team with the
B Lion Code package
YOU - You sponsored Mr. A who
purchased Professional package
A - You sponsored Mr. B & C who
purchased Professional package
- Lion Code package = 10 SP
- Professional package = 1000
- 100% SPs of the products personally purchased SP
- 25% SPs of the products purchased by personally sponsored members.

18. Status promotion – Example 2
Personal purchase: 100% of 500 SP = 500 SP 500 SP
- You joined LEO and purchased
Business package
YOU
- Business package = 500 SP
- 100% SPs of the products personally purchased
- 50% SPs of the products purchased by personally sponsored members.

19. Status promotion – Example 2
Personal purchase: 100% of 500 SP = 500 SP
Personally sponsored (A): 50% of 1000 SP = 500 SP 1000 SP
- You joined LEO team and
purchased Business package
YOU - You sponsored Mr. A who
purchased Professional package
A
- Business package = 500 SP
- Professional package = 1000
- 100% SPs of the products personally purchased SP
- 50% SPs of the products purchased by personally sponsored members.

20. Status promotion – Example 3
Personal purchase: 100% of 1000 SP = 1000 SP 1000 SP
- You joined LEO team and
purchased Professional package
YOU
- Professional package = 1000
SP
- 100% SPs of the products personally purchased
- 100% SPs of the products purchased by personally sponsored members.

21. Status promotion – Example 3
Personal purchase: 100% of 1000 SP = 1000 SP
Personally sponsored: 100% of 1000 SP=1000 SP × 4 5000 SP
- You joined LEO team and
B purchased Professional package
D
YOU - You sponsored A, B, C & D who
purchased Professional package
A
C
- Professional package = 1000
SP
- 100% SPs of the products personally purchased
- 100% SPs of the products purchased by personally sponsored members.

22. Status promotion – Example 4
Personal purchase: 100% of 125 SP = 125 SP 125 SP
- You joined LEO team and
purchased Startup package
YOU
- Startup package = 125 SP
- 100% SPs of the products personally purchased
- 25% SPs of the products purchased by personally sponsored members.

23. Status promotion – Example 4
Personal purchase: 100% of 125 SP = 125 SP
Personal purchase: 100% of 500 SP = 500 SP 625 SP
- You joined LEO team and
purchased Startup package
- You then purchased Business
YOU package
- Startup package = 125 SP
- Business package = 500 SP
- 100% SPs of the products personally purchased
- 25% SPs of the products purchased by personally sponsored members.

24. Status promotion – Example 4
Personal purchase: 100% of 125 SP = 125 SP
Personal purchase: 100% of 500 SP = 500 SP 15125 SP
Personal purchase: 100% of 1000 SP = 1000 SP
- You joined LEO team and
purchased Startup package
- You then purchased Business
YOU package
- You then purchased
Professional package
- Startup package = 125 SP
- Business package = 500 SP
- 100% SPs of the products personally purchased - Professional package = 1000
- 50% SPs of the products purchased by personally sponsored members.
SP

25. Status promotion – Example 4
Personal purchase: 100% of 125 SP = 125 SP
Personal purchase: 100% of 500 SP = 500 SP
Personal purchase: 100% of 1000 SP = 1000 SP 50625 SP
Personally sponsored: 100% of 1000 SP = 1000 SP × 4
- You joined LEO team and
B purchased Startup package
D - You then purchased Business
YOU package
- You then purchased
A
C Professional package
- You sponsored A, B, C & D who
purchased Professional package
- Startup package = 125 SP
- Business package = 500 SP
- 100% SPs of the products personally purchased - Professional package = 1000
- 100% SPs of the products purchased by personally sponsored members.
SP

26.  Qualification: When you join LEO team by
invitation of a LEO member you gain Basic
Status straightaway.
 Benefits:
Team Building Bonus – 5% on Level 1 BPs

27.  Qualification: Accumulate 125SP within any 30 days
 Benefits:
Bonuses:
Team Building Bonus – 5% Level 1 + 5% on Level 2
Network Bonus – 10% on lesser team BPs
Matching Bonus – Up to 10% of 4 levels* Network Bonus
Network+Matching Bonus Cap: £500 weekly
*Upon full qualification

28.  Qualification: Accumulate 500SP within any 30 days
 Benefits:
Bonuses:
Team Building Bonus – 5% Level 1 + 5% on Level 2
Network Bonus – 10% on lesser team BPs
Matching Bonus – Up to 15% of 6 levels* Network Bonus
Reverse Matching Bonus – Up to 25% of 7 Uplines Network Bonus
Network+Matching Bonus Cap: £2,000 weekly
Awards:
Business Ownership Award – £500
Fast Start Award – £500 (first 30 days)
Seed Award – 10% of your Network Bonus
*Upon full qualification

29.  Qualification: Accumulate 1,000SP within any 30 days
 Benefits:
Bonuses:
Team Building Bonus – 5% Level 1 + 5% on Level 2
Network Bonus – 10% on lesser team BPs
Matching Bonus – Up to 20% of 8 levels* Network Bonus
Reverse Matching Bonus – Up to 25% of 7 Uplines Network Bonus
Network+Matching Bonus Cap: £10,000 weekly
Awards:
Business Ownership Award – £2,500
Fast Start Award – £2,500 (first 30 days)
Seed Award – 15% of your Network Bonus
*Upon full qualification

30.  Qualification: Accumulate 5,000SP within any 30 days
 Benefits:
Bonuses:
Team Building Bonus – 5% Level 1 + 5% on Level 2
Network Bonus – 10% on lesser team BPs
Matching Bonus – Up to 30% of 10 levels* Network Bonus
Reverse Matching Bonus – Up to 25% of 7 Uplines Network
Bonus
Network+Matching Bonus Cap: £15,000 weekly
Awards:
Business Ownership Award – £5,000
Fast Start Award – £5,000 (first 30 days)
Seed Award – 25% of your Network Bonus
*Upon full qualification

31. Membership Status summary
Team building 5% (L1) 5%+5%(L1+2) 5%+5%(L1+2) 5%+5%(L1+2) 5%+5%(L1+2)
Bonus
Network 10% 10% 10% 10%
Bonus
Matching 10% (4L) 15% (6L) 20% (8L) 30% (10L)
Bonus
Network+Matching £500 £2,000 £10,000 £15,000
bonus cap
Reverse 25% (7Up) 25% (7Up) 25% (7Up)
Matching
BOA Award £500 £2,500 £5,000
Fast Start £500 £2,500 £5,000
Award
Seed 10% 15% 25%
Award
BP flushing Every Sat 12 weeks 12 weeks 12 weeks 12 weeks

32. Marketing Plan Categories
 Bonuses
 Career Awards
 Entrepreneur Awards

33. Marketing Plan Categories
Bonuses
 Team Building Bonus
 Network Bonus
 Matching Bonus
 Reverse Matching Bonus

34. Marketing Plan Categories
Commissions
Team Building Bonus
 Summary:
- Paid on the BPs of the products purchased by personally
sponsored members and their personally sponsored
members
- 5% Level 1 + 5% on Level 2
 Qualification: Every member qualifies (Basic Status
5% on L1 only)
 Payment Frequency: Paid instantly
 Earning Cap: No cap

35. Team Building Bonus - Example
Mr. A is at your level 1
5% Team Building Bonus of 1000 BP = 50 BP £50
- You sponsored Mr. A who
purchased Professional package
YOU
A
- Startup package = 125 BP
- Business package = 500 BP
- Professional package = 1000
BP

36. Team Building Bonus - Example
Mr. B is at your level 1
5% Team Building Bonus of 500 BP = 25 BP £25
- You sponsored Mr. B who
B purchased Business package
YOU
A
- Startup package = 125 BP
- Business package = 500 BP
- Professional package = 1000
BP

37. Marketing Plan Categories
Commissions
Network Bonus
 Summary:
- Paid on the BPs of products purchased by any member in
your team
- 10% of the lesser team BP
- 1:2 (or 2:1) ratio applied
Qualification: Bronze and above members
 Payment Frequency: Paid weekly
 Earning Cap: As per membership status

38. Network Bonus - Example
10% of lesser team BP
10% of 6000 BP = 600 BP £600
C - Lets assume Mr. A and his team
B has total 6,000 BP
D
YOU - Lets assume Mr. B and his team
12,000 BP E has total 12,000 BP
A
F
6,000 BP
- Startup package = 125 BP
- Business package = 500 BP
- Professional package = 1000
BP

39. Marketing Plan Categories
Network Bonuses
Matching Bonus
 Summary:
- Paid on the Network Bonus earned by personally
sponsored members and so on
- Up to 30% till 10 levels deep
 Qualification:
1: Personal membership status Bronze and/or above
2: Number of personally sponsored Silver and/or above
 Payment Frequency: Paid weekly
 Earning Cap: As per membership status

42. Marketing Plan Categories
Network Bonuses
Reverse Matching Bonus
 Summary:
- Paid on the Network Bonus earned by your upline
- Up to 25% till 7 Upline
 Qualification: Silver and above members
 Payment Frequency: When reach £100,
bonus can be withdrawn to either online account
or Seed award account
 Earning Cap: No cap

44. Marketing Plan Categories
Career Awards
 Rank Awards
 National Profit-share Award
 Regional Profit-share Award
 Global Profit-share Award

45. Marketing Plan Categories
Career Awards
Rank Awards
 Rank awards are given on achieving
LEO ranks
 Members receives awards & Lion pins
on the next National, Regional or Global
events.

48. Marketing Plan Categories
Career Awards
National Profit-share Award
 5% of all national sales profit
 Qualification:
All National Marketing Directors are qualified
Pool sharing by all National Marketing Directors
 Payment frequency: Quarterly – awarded at
our Global events

49. Marketing Plan Categories
Career Awards
Regional Profit-share Award
 2% of all regional sales profit
 Qualification:
All Regional Marketing Directors are qualified
Pool sharing by all Regional Marketing Directors
 Payment frequency: Quarterly – awarded at
our Global events

50. Marketing Plan Categories
Career Awards
Global Profit-share Award
 1% of all global sales profit
 Qualification:
All Global Marketing Directors are qualified
Pool sharing by all Global Marketing Directors
 Payment frequency: Annually – awarded at
our Global events

51. Marketing Plan Categories
Entrepreneur Awards
 Business Ownership Award
 Fast Start Award
 Seed Award
 Lion Award

52. Marketing Plan Categories
Entrepreneur Awards
Business Ownership Award
 Awarded to members on achieving
different Membership Status
 Silver: £500
 Gold: £2,500
 Platinum: £5,000
 Unlocked by hitting Seed Award threshold

53. Marketing Plan Categories
Entrepreneur Awards
Fast Start Award
 Awarded to members on achieving
different Membership Status in their first 30
days
 Silver: £500
 Gold: £2,500
 Platinum: £5,000
 Unlocked by hitting Seed Award threshold

54. Marketing Plan Categories
Entrepreneur Awards
Seed Award
 % on your Network Bonus paid weekly
 Silver: 10%
 Gold: 15%
 Platinum: 25%
 Threshold: £10K, £50K, £100K
 Early threshold: £5K (doesn’t unlock BOA and/or FSA)
 Seed Award can only be given once

55. Marketing Plan Categories
Entrepreneur Awards
Lion Award
 When a member reaches Seed Award
threshold and withdraws his/her BOA,
FSA & Seed Award, and is ready to start
his/her own business, LEO could help
them start their own business by
investing in their businesses
 Lion Award is given based on merit and
risk assessment.

56. Marketing plan highlights
5%+5% Team Building Bonus (level 1 & 2)
10% Network Bonus (unlimited levels)
30% Matching Bonus (upto 10 levels)
25% Reverse Matching Bonus (7 uplines)
5% Rank Awards
8% Profit Sharing Awards (National, Regional & Global)
Business Ownership Award
Fast Start Award
Seed Award
Lion Award
Top of the world

57. Glossary of terms
 BP: Stands for Bonus Points. Each product carry BPs that are used to calculate
Network Bonuses
 RP: Stands for Rank Points: Each product carry RPs that are used for Rank
advancement
 SP: Stands for Status Points: Each product carry SPs that are used for Status
promotion
 Accumulated BP: All the BPs from the time a member have joined till date
 Accumulated RP: All the RPs from the time a member have joined till date
 Accumulated SP: All the SPs from the time a member have joined till date
 Personal purchase: Products personally purchased for personal use
 Sponsor: A member who referred a new member to LEO
 Personally sponsored member: A new member whom you have referred to LEO
 Lion Code pack: One of the product packs offered by LEO
 Startup pack: One of the product packs offered by LEO
 Business pack: One of the product packs offered by LEO
 Professional pack: One of the product packs offered by LEO
 Membership Status: Level of membership in LEO. Achieved by accumulating SPs
 Bonuses: Income earned by building your network
 Team Building Bonus: Bonus earned on products purchased by personally
sponsored members

58. Glossary of terms
 Network Bonus: Bonus earned on products purchased by your entire team
 Matching Bonus: Bonus earned based on the Network Bonus earned by your
personally sponsored and their personally sponsored team members
 Reverse Matching Bonus: Bonus earned based on the Network Bonus earned by
your sponsor and his/her sponsor up to 7 uplines.
 Earning Cap: Maximum limit of weekly earning
 Lesser team: The team which has lesser BPs as compared to the other
 Level 1: You personally sponsored members are your Level 1
 Level 2: Members who are Personally sponsored by your personally sponsored
members are your Level 2
 Career Awards: LEO members achieve several awards by building their career with
LEO
 Rank Award: On achieving higher ranks LEO awards its members with attractive
awards
 National Profit-share Award: On achieving the rank of National Marketing Director
you start taking share in the 5% National Profit-share pool.
 Regional Profit-share Award: On achieving the rank of Regional Marketing Director
you start taking share in the 2% Regional Profit-share pool.
 Global Profit-share Award: On achieving the rank of Global Marketing Director you
start taking share in the 1% Global Profit-share pool.

59. Glossary of terms
 Lion Pin: Each member receive a LEO branded lapel pin as a recognition on
achieving higher LEO rank
 Entrepreneur Awards: LEO has designed these awards for the members to help
them start their own business in the real world.
 Business Ownership Award (BOA): This award provides initial investment into our
members’ businesses.
 Fast Start Award: This award is to reward those members who start their LEO
business with great enthusiasm and speed.
 Seed Award: This award provides our members with the seed money they need to
help start their own business.
 Lion Award: Once our members achieve their Business Ownership Award, Fast
Start Award and Seed Award and are ready to start their own business they can
present their business idea to LEO board for Lion Award. This award is given on the
merit basis of how well written the business plan is and what is the potential of the
business idea.