SlideShare a Scribd company logo
1 of 44
Download to read offline
3 types
example
example
example
values capabilities
goals equity
I
N
G
R
E
D
I
E
N
t
B
R
A
N
D
I
N
g
example
example
Requirements for
Successful
Ingredient branding
CONVINCED
symbols
example
programs
How can companies combine products to create strong co brands or ingrdient brands
How can companies combine products to create strong co brands or ingrdient brands

More Related Content

More from Sameer Mathur

More from Sameer Mathur (20)

(MBASkills.IN) The Ordinary Heroes of the Taj Hotel
(MBASkills.IN) The Ordinary Heroes of the Taj Hotel(MBASkills.IN) The Ordinary Heroes of the Taj Hotel
(MBASkills.IN) The Ordinary Heroes of the Taj Hotel
ย 
(MBASkills.IN) The Power of Belief: Mindset and Success
(MBASkills.IN) The Power of Belief: Mindset and Success(MBASkills.IN) The Power of Belief: Mindset and Success
(MBASkills.IN) The Power of Belief: Mindset and Success
ย 
(MBASKills.IN) The 7 Brand Elements
(MBASKills.IN) The 7 Brand Elements(MBASKills.IN) The 7 Brand Elements
(MBASKills.IN) The 7 Brand Elements
ย 
(MBASkills.IN) Reymond
(MBASkills.IN) Reymond(MBASkills.IN) Reymond
(MBASkills.IN) Reymond
ย 
(MBASkills.IN) Titan
(MBASkills.IN) Titan(MBASkills.IN) Titan
(MBASkills.IN) Titan
ย 
(MBASkills.IN) Good Year
(MBASkills.IN) Good Year(MBASkills.IN) Good Year
(MBASkills.IN) Good Year
ย 
(MBASkills.IN) Good Year
(MBASkills.IN) Good Year(MBASkills.IN) Good Year
(MBASkills.IN) Good Year
ย 
(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro
ย 
(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro
ย 
(MBASkills.IN) Disney
(MBASkills.IN) Disney(MBASkills.IN) Disney
(MBASkills.IN) Disney
ย 
(MBASkills.IN) Disney
(MBASkills.IN) Disney(MBASkills.IN) Disney
(MBASkills.IN) Disney
ย 
(MBASkills.IN) Nike
(MBASkills.IN) Nike(MBASkills.IN) Nike
(MBASkills.IN) Nike
ย 
(MBASkills.IN) Nike
(MBASkills.IN) Nike(MBASkills.IN) Nike
(MBASkills.IN) Nike
ย 
(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities
ย 
(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities
ย 
(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica
ย 
(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica
ย 
(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker
ย 
(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker
ย 
(MBASkills.IN) Brand Architecture and Band Portfolio
(MBASkills.IN) Brand Architecture and Band Portfolio(MBASkills.IN) Brand Architecture and Band Portfolio
(MBASkills.IN) Brand Architecture and Band Portfolio
ย 

Recently uploaded

CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Hazratganj Lucknow best sexual service Online
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON โžฅ8923113531 ๐Ÿ”Call Girls Hazratganj Lucknow best sexual service Online
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Hazratganj Lucknow best sexual service Online
anilsa9823
ย 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
ย 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
tbatkhuu1
ย 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
tegevi9289
ย 

Recently uploaded (20)

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
ย 
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Hazratganj Lucknow best sexual service Online
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON โžฅ8923113531 ๐Ÿ”Call Girls Hazratganj Lucknow best sexual service Online
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Hazratganj Lucknow best sexual service Online
ย 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
ย 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
ย 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
ย 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
ย 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
ย 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
ย 
Netflix Ads The Game Changer in Video Ads โ€“ Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads โ€“ Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads โ€“ Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads โ€“ Who Needs YouTube.pptx (Chester Y...
ย 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
ย 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
ย 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
ย 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
ย 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
ย 
Call Us โžฅ9654467111โ–ปCall Girls In Delhi NCR
Call Us โžฅ9654467111โ–ปCall Girls In Delhi NCRCall Us โžฅ9654467111โ–ปCall Girls In Delhi NCR
Call Us โžฅ9654467111โ–ปCall Girls In Delhi NCR
ย 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
ย 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
ย 
BDSMโšกCall Girls in Sector 128 Noida Escorts >เผ’8448380779 Escort Service
BDSMโšกCall Girls in Sector 128 Noida Escorts >เผ’8448380779 Escort ServiceBDSMโšกCall Girls in Sector 128 Noida Escorts >เผ’8448380779 Escort Service
BDSMโšกCall Girls in Sector 128 Noida Escorts >เผ’8448380779 Escort Service
ย 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
ย 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
ย 

How can companies combine products to create strong co brands or ingrdient brands