Here's a case study detailing how Bruegger's uses Privy to rapidly grow their email list and measure in-store conversions from any channel. To learn more visit privy.com

1. We increased their acquisition rate
by 12x in a matter of days.
Bruegger’s Bagels wanted to accelerate
their email database growth.
45,000 new emails added to the database.
30,000 total in-store customer visits via Privy.
20,000 visits from brand new eClub members.
In their first 2 months of using Privy:
www.privy.com info@privy.com (888) 602-0205
1Privy Case Study 2015

2. www.privy.com info@privy.com (888) 602-0205
2
Bruegger’s Bagels is a QSR with 300 retail
locations in North America. Here’s what they
had to say about Privy.
Holly Ryan, Digital Marketing Manager @ Bruegger’s
“
The software was operationally smooth and simple to roll out
across all our retail locations and digital marketing assets.
“
After running our first offer using the Privy
platform, we were amazed at how many emails
we were acquiring in just the first few days. We
added over 45K new emails to our eClub.
Before Privy, that would have taken us at least 2
years to accomplish!

3. www.privy.com info@privy.com (888) 602-0205
3
Bruegger’s uses the Privy platform to create
and distribute digital offers across multiple
online channels.
And they use Privy’s website widget to distribute their
offers directly to the Bruegger’s website.
They use Privy’s
mobile-friendly landing pages
to distribute their offers via
email and Facebook ads.

4. www.privy.com info@privy.com (888) 602-0205
4
In their first 2 months of using Privy, Bruegger’s
published a diverse set of offers, including:
All of the above was accomplished through the
Privy Dashboard, with no ongoing involvement
from Bruegger’s IT department.
• Geotargeted grand-opening campaigns.
• Nationwide company anniversary promotions.
• Brand awareness programs.
• Customer service appeasement efforts.
Privy’s dashboard also provides a real-time snapshot of key
metrics like database growth and conversion rates.

5. www.privy.com info@privy.com (888) 602-0205
5
Privy makes it easy to manage digital
promotions, distribute them online, and track
how they drive in-store sales.
You create offers and
publish them to any online
channel.
You create offers and
publish them to any online
channel.
Consumers sign up with
their name and email
address…
Consumers sign up with
their name and email
address…
...then redeem in-store
with their mobile phone,
no app or hardware
required.
...then redeem in-store
with their mobile phone,
no app or hardware
required.
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