Princess Yacht Club - June 2011 Issue - Princess Yacht Brokerage & Charter

PRINCESS
YACHT CLUB
June 2011

Yacht Brokerage
& Charter
Crans Montana - London - Miami
CH Telephone: +41 (0)27 483 1220
UK Telephone: +44 (0)20 7078-4226
USA Telephone: +1 (305) 394-9652
www.princess-yachtclub.com

W
elcome to the april 2011 edition of the Princess Yacht Club magazine. Every
month we generate a PDF catalog with the current listings.

Subscribe to our newsletter on our site in order to receive automatically a
link to the monthly PDF as soon as it is generated.

If you have any questions about a boat or would like to schedule a visit,
please contact us by email, phone or skype.

The process of selling your boat is a complex one which your broker will
totally manage on your behalf until the sale is complete.

What Does Your Yacht
Broker Do For You?

Full service
Sales & Marketing • Completion / Hand Over Process
brokerage
• Client Account holding for your total
Listing your boat with Ancasta exposes you Protection
to the largest brokerage network in Europe.
We promise to find you a buyer in the short- Helping Buyers
est possible time, which includes:
We offer a broad range of services to buy-
• Market Boat Details ers which means that we are always informed
• Feedback on Activity about the transaction to aid a smooth and
• Accompanied Viewings successful completion process. These services
• Receive Offers include:
• Negotiate on your behalf • Finance
• Complete the sale • Insurance
• Helping with Survey Advice
The Transaction • VAT Advice
• Storage
We manage the processes, paperwork & con- • Boat Yard Services
tracts involved for a smooth and secure trans- • Sea Trials
action including:
• Holding of all title documents and all
other important paperwork
• Sale and Purchase Agreement
• Title Transfer

Follow us on Facebook and twitter for daily updates

Princess
Yacht Club
magazine

The yachting network publishing

publisher/editor
Olivier Baelde
editor@yachting.vg

advertising mgr
James Blackburn
advertising@yachting.vg

sales mgr
Ian Foster
sales@yachting.vg

marketing mgr
Clive Coleman
marketing@yachting.vg

PR mgr
Antoine Bonvin
pr@yachting.vg

subscriptions mgr
Danielle Chiocci
subscriptions@yachting.vg

social networks mgr
Sven Nicklasson

business development mgr
Glen Coburn

Azimut Yacht Club is published
by Latitude 26
and The Yachting Network.

All correspondence should be
addressed to
rue pirazzilina 31
Crans Montana, VS, 3963
Switzerland

Latitude 26
We specialize in web solutions, marketing, publishing for the yacht-
ing industry

Ya c h t B r o k e r a g e S o l u t i o n s

Ya c h t C h a r t e r R e s e r v a t i o n s S o l u t i o n s

Custom Development

Social Networks and Inbound Marketing

Public Relations

Contacts

Crans Montana, CH: +41 (0)27 483-1220
email: sales@latitude26.ch
website: http://www.latitude26.ch/

London, UK: +44 (0)20 7078-4226
email: sales@latitude26.co.uk
website: http://www.latitude26.co.uk/

Miami, FL - USA: +1 (305) 394-9652
email: sales@latitude26.us
website: http://www.latitude26.us/

Welcome to the Princess Yacht Club
Marketing Solutions for Yacht brokerage and Yacht charter companies are our
primary focus. We developed over the last 24 months an online platform using
the latest technologies in terms of web design, database architecture, cloud host-
ing.

Furtermore, a very powerful social network integration though APIs allows the
brokerage and charter companies using our yachting solutions to gain maximum
exposure on a worldwide basis with a minimum of efforts on their side.

Then, our montlhy magazines generated through an InDesign CS5 workflow
integration allows to generate on a monthly basis magazines for every sites com-
posing The Yachting Network.

Magazines are available in printed and electronic versions.

M
The Yachting Network platform coupled to our yachting solutions provide an
exclusive set of features to yacht brokerage and yacht charter companies allow-
ing them to market worldwide on different medias their yachts for sale or charter
fleet.

We continuously work on improving our platform to provide advanced features
not available in third party listings websites.

Join us

Olivier Baelde
Publisher, Editor
Crans Montana, Switzerland

6 www.princess-yachtclub.com - May 2011

P
PRINCESS-YACHTCLUB.COM - ISSUE 2 - May 201
1

RINCESS Yacht Club
Social Media Marketing 12

Princess Yacht Brokerage 16

Social Networks and Yachting 32

Princess Yacht Charter 36

The Yachting Network 38

www.princess-yachtclub.com - May 2011 7

THE
YACHTING
NETWORK
www.theyachtingnetwork.ch

Most Advanced Marketing
Services for Luxury Yachting

Contacts
CH - Crans Montana: +41 (0)27 483 12 20
UK - London: +44 (0)20 7078-4226
USA - Miami: +1 (305) 394-9652
email: sales@theyachtingnetwork.ch

Social Media Marketing

Social Networks Integration

Superyachts Marketing

Dedicated Superyachts
Reservation Sites

Yacht Brokerage Solutions

Yacht Charter Solutions

Corporate Magazines
Creation

Superyachts Magazines

Social,
By Olivier Baelde
www.latitude26.ch
developing advanced social marketing features
coupled with yachting and real estate solutions

MEDIA & yachting
Establishing an efficient SOCIAL MEDIA marketing strategy
becomes now a reality for yacht brokerage and yacht charter
companies. When establishing the company marketing strat-
egy, several key indicators must be closely watched. As well,
deciding the direction of the data flow between the company
and third party sites can become costly in terms of advertising
budget without bringing long term traffic.

The most costly decision a mar- their sites in order to be able
keting or sales manager will take to charge yacht brokerage and
when implementing a marketing ing carefully the features pro- yacht charter firms. Thus, they
strategy will be to rely entirely vided, as well as the possibility will most of the time prevent this
on third party websites to ac- to create inbound traffic to the traffic to leave their site unless
quire new contacts and promote company’s website or expand it goes to a paid advertisement.
the yacht listings. This decision the reach to social networks, it The data flow of the listings be-
is mostly taken due to the appar- does not appear anymore as a tween the company’s website
ent easy setup and maintenance cost effective solution in a long and the outside world must be
third party listing sites seem to term strategyh. All third party carefully evaluated. The suc-
provide. However, when analyz- listings sites rely on traffic to cess in establishing a long term

approach is to consider, as the sharing sites. Through APIs, you
central point, the company’s can automate the posting of list-
website. ie the single point of You will have the control over ings information and brochure
entry for all listings should be the data provided to the external to a large array of sites which are
your website. Then, syndication sites. Contacts and leads com- not used by third party listings
to third party listings websites ing to your site once will most websites to avoid loosing traffic.
specializing in the yachting and likely come back to your site on Nowadays, you can maximize
to social network will take place. a regular basis. A powerful out- your exposure on social net-
This data flow will allow you to bound strategy for the listings is works relatively easily by select-
generate inbound traffic back to to target all available social net- ing a yachting solution already
your site and not to other sites. work and document or images integrating the APIs to post au-

went further in the integration
of our yachting solutions with a
tomatically. Furthermore, third large array of APIs. Clients using single third party listings web-
party listings websites will not our yachting solutions have their site where they will dictate their
have any incentives to integrate listings posted automatically marketing strategy to you and
your listings with social net- to Flickr, Picasa, Wordpress, make it very difficult for you to
works or other sites in order to Blogger, Olx, Oddle, Vast, Open- reach potentials clients through
keep the traffic on their site. You marine. Then, PDF brochures all available social medias. In a
must put in place a well tought- generated are posted to Issuu, long term strategy, all inbound
out strategy which will syndi- Scribd, Slideshare, Docstoc ex- traffic must go back to your site.
cate listings to generic listings panding the reach and search This way, if you decide to stop
sites. (Olx, Oddle, Vast...), third engines indexing. And a new listing on a particular third par-
party listings sites specializing in service launched this month is ty listings website, most of the
yachting through the openma- through the magazines listing all traffic will still flow to your site
rine.org initiative for example: It the yachts from our clients and through the other channels. On
allows you to generate a stand- generated in 3 versions: print the other hand, if you stricly list
ard xml feed and post it to sev- on demand version, electronic on third party sites, the day you
eral sites through a subscription. version and ipad version. The stop paying them, you “disap-
Then, post the listings to your fa- goal in creating your marketing pear“ from the internet world...
cebook and twitter account. We strategy is not to get linked to a

PRINCESS YACHTS 20m Princess V65, 2002, 795.000 €
Cheltenham, GLOS, United Kingdom
PRINCESS YACHTS 20m Princess V65, 2002, Marbella, Spain, 795.000 € Princess V65 with twin MAN 1300hp motors delivering high
performance whilst maintaining better fuel economy. A long list of extras on board including air con, navigation, bow thruster and hydraulic
passerelle as well as all the usual Princess luxuries. The Princess V65 sports motoryacht benefits from 3 double cabins and a further crew cabin.
Mooring in Puerto Banus available also. REDUCED BY 100,000 EUROS TO SELL!!! - Specs: LOA:20 metres Beam:5 metres Draft:1 metres -
MAN - Diesel
Web id: 1 - Price: 795.000 € Tax Paid

Motor Boat Broker

United Kingdom (+44) (1803) 226-153
Visit www.fairline-yachtclub.com for full details - Web id: 1

www.princess-yachtclub.com - June 2011 17

PRINCESS YACHTS 23M, 2006, 1.495.000 €
Poole, DOR, United Kingdom
PRINCESS YACHTS 23M, 2006, Spain, 1.495.000 € Princess Yacht 23m (2006 model) with twin Caterpillar C-30 (1570hp) engines. This
Princess 23m has a British Flag and is owned by an Isle of Man Company. She was Launched in April 2006 and is Full MCA Coded for
charter up to 12 persons. An and efficient V hull together with draft reducing propeller tunnels make this boat achieves a max speed of up
to 37 knots. Cruising range of around 500nm at 25 knots. Very High specification including flybridge crane, tender, Jet Ski and all usual bbq
and fridge choices on board. This boat is also fitted with very efficient hydraulic bow and stern thrusters. Beautiful, spacious and enormously
capable make the Princess 23M a pleasure all round. The perfect social and family yacht with the option to continue with it´s fantastic mooring
in Puerto Banus. Recently had new carpets and relaquered wood through... - Specs: LOA:23 metres Beam:5 metres Draft:1 metres - CATERPIL-
LAR 1570hp - Diesel
Web id: 1 - Price: 1.495.000 € Tax Not Paid
5

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
.
18 www.princess-yachtclub.com - June 2011

PRINCESS YACHTS 35, 1987, 87.000 €
Fréjus, PR, France
PRINCESS YACHTS 35, 1987, Provence Côte d'Azur France, 87.000 € Place de port a vendre - Specs: LOA:10 metres Beam:3 metres Draft:1
metres - VOLVO 200hp - Diesel
8

Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56


PRINCESS YACHTS 415, 1990, 106.400 €
Fréjus, PR, France
PRINCESS YACHTS 415, 1990, Provence Côte d'Azur France, 106.400 € bateau bien équipé. - Specs: LOA:12 metres Beam:4 metres - VOLVO
306hp - Diesel
Web id: 1 - Price: 1
9 06.400 € Tax Paid

Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56
.

PRINCESS YACHTS 45, 2003, 336.000 €
Fréjus, PR, France
PRINCESS YACHTS 45, 2003, Provence Côte d'Azur France, 336.000 € Bateau bein entretenu, stocké à sec 10 mois sur 12 - Specs: LOA:13
metres Beam:3 metres Draft:1 metres - VOLVO 480hp - Diesel
7

Nautic Avenue
Patrick Baert
France (+33) ((0)9) 54 22 80 56


PRINCESS YACHTS 46 RIVIERA, 1993, 110.000 €
Fréjus, PR, France
PRINCESS YACHTS 46 RIVIERA, 1993, Provence Côte d'Azur France, 1
10.000 € - Specs: LOA:13 metres Beam:4 metres - CATERPILLAR 435hp
- Diesel
6 1

Nautic Avenue
Eric CHAPPUIS
France (+33) ((0)9) 54 22 80 56
.

PRINCESS YACHTS 460, 2000, 250.000 €
PRINCESS YACHTS 460, 2000, Marbella, Spain, 250.000 € Princess 460 flybridge yacht (2000 model) equipped with twin Volvo diesel en-
gines (430hp). Ideal entry level or family flybridge boat. Spanish flag, tax paid. - Specs: LOA:14 metres Beam:4 metres - VOLVO 430hp - Diesel
0

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721


PRINCESS YACHTS 60, 1996, £250,000
PRINCESS YACHTS 60, 1996, Balearic Islands, Spain, £250,000 Princess 60 (1996 model) with twin MAN diesel engines (680Hp) She is a
great example of one of Princess Internationals Ship Yards most popular models. Highly recommended and with the possibility of staying on her
present mooring. Please do not hesitate to contact to contact us for more information or to arrange a viewing. - Specs: LOA:66 feet Beam:5
metres Draft:1 feet - MAN 680hp - Diesel
Web id: 1 - Price: £250,000 Tax Paid
4

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
.

PRINCESS YACHTS P67, 2006, 1.131.000 €
PRINCESS YACHTS P67, 2006, Finland, 1.131.000 € Princess P67 (2007) with MAN 1 100 (1 100hp each) is a fantastic example of the much
sought after model of one of the most prestigious examples of Princess Yachts, renowned for its timeless elegance and stylish design. She is
in fantastic condition with only 300 hours! Please do not hesitate to enquire with us for further information or indeed to arrange a viewing. -
Specs: LOA:68 feet Beam:17 feet Draft:4 feet - MAN 1 100hp - Diesel

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721


PRINCESS YACHTS P67, 2007, 999.999 €
PRINCESS YACHTS P67, 2007, Cyprus, 999.999 € Princess P67 (2007 model) with twin diesel MTU 8V M93 engines (1200Hp) each. A fine
example of one of the most famous and prestigious flybridge yachts of all time. Comes fully equipped to a high standard. For more information
or to arrange a viewing please call us. - Specs: LOA:68 feet Beam:17 feet - MTU 1200hp - Diesel
Web id: 1 - Price: 999.999 € Tax Not Paid
3

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
.

PRINCESS YACHTS Princess 23m, 2006, 1.495.000 €
Santa Ponsa Mallorca, PM, Spain
PRINCESS YACHTS Princess 23m, 2006, Marbella, Spain, 1.495.000 € Launched in April 2006, full MCA Coded for charter up to 12 persons
with two twin CAT 1750hp engines and efficient V hull together with draft reducing propeller tunnels make this boat achieve a max speed of
up to 37 knots. Cruising range of around 500nm at 25 knots. Very high spec including flybridge crane, tender, stand up Yam Jet Ski and all
usual BBQ and fridge choices on board. Beautiful, spacious and enormously capable. The perfect social and family yacht. - Specs: LOA:23
metres Beam:5 metres Draft:1 metres - CATERPILLAR 1570hp - Diesel

Motor Boat Broker
Broker1 Test
Spain (+34) (971) 695-441


PRINCESS YACHTS V65, 2002, 795.000 €
PRINCESS YACHTS V65, 2002, Marbella, Spain, 795.000 € Princess V65 (2002) with twin diesel MAN (1300hp) engines. This is a great
example of Princess Yachts most sort after model. She is fully fitted and has a long list of optional extras. She has comfortable accommodation
for a total of 6 guests in 3 double cabins plus crew.Berthing in Puerto Banus can be arranged as well as delivery to any where in the Med. She
is highly recommended and viewing is a must. - Specs: LOA:20 metres Beam:5 metres Draft:1 metres - MAN 1300hp - Diesel

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
.

www.longitude64.ch

Luxury Yachts Marketing Services
Yacht Brokerage Marketing Services
Yacht Charter Marketing Services

Yacht Registration BVIs
Swiss Corporation & Yacht Registration Packages
Swiss Financing

Crans Montana, VS - Switzerland
Phone: +41 (027) 483 12 20
Skype: longitude64
email: sales@longitude64.ch

Custom Luxury Real Estate

For advertising and promotional opportunities online and in our magazines:
Latitude 26 Media Agency - www.latitude26.ch
Crans Montana: +41 (0)27 483 12 20 - London: +44 (0)20 7078-4226 - Miami: +1 (305) 394-9652
Skype: latitude26.ch

Yachting : Yacht Charter & Yacht Brokerage

Luxury Niche media specialists - Connect your business to
affluent and targeted readers online, in print, in social net-
works or on ipad across the world.
We manage The Yachting Network and The Realty Network as well as 10
niche magazines in the luxury yachting and luxury real estate markets. Your
message will reach high net worth individuals.

Welcome to Latitude 26 Luxury Niche Media and Vertical Markets Agency
We specialize in coupled online and offline luxury marketing strategy and social media
marketing campaigns.

W
hile having a social network pres-
ence through Facebook, Twitter
and other social networks proves
mandatory nowadays, a new concept
tested by our yachting solutions is to
benefit from Facebook groups and so-
cial activity by bringing back “friends
and followers“ to the company’s website in
order to propose targeted services and features pertaining
to your business activity.

On Facebook for example, the new graph API allows to
post update statuses about listings, upload images in al-
bums , post events in calendar.. As well, you can use the
facebook user authentication to login into your site and
read or contribute to your content. The advantage is that
you can at the same time know more about this person
and propose a subscription to your newsletter. When he
By Olivier Baelde - www.latitude26.ch connects to your site with his facebook’s user id , you will
developing advanced social marketing features
in yachting and real estate solutions

BREAKING NEW GROUND WITH

SOCIAL
be able then to send messages di-
rectly through the facebook graph
API. It will allow you to keep this
user informed about your compa-
ny activities automatically through
your website. It provides an extra
level of possibilities since you no
longer need a user to subscribe to
your newsletter. While you man-
age your own facebook groups ,
you can post automatically news
to the groups and invite all new
friends automatically to join the
groups through the APIs.

By carefully planning a number of
facebook groups centered around
your company’s activities (broker-
age, charter), you can dramatically
enhance the daily communication
sent to the facebook groups by
postings automatically random
yacht listings, special offers, price
reductions....

By inviting your “friends and followers” to visit and con-
nect to your site using their facebook user id , you give
them the possibility to share information and recommend
other users to connect with you.

On the new site www.yachting.vg, we are currently ex-
perimenting with several new functionalities of the Graph
API.
Integrating your site more tighly with external social net-
works will allow you to communicate faster new informa-
tion to be given to followers and groups. You will be able to
provide a constant flow of information and news through
automated tasks. When users visit your website, your can
control the information given to them as well as getting
their feedback on specific polls or through a comment
system.

You can inform your groups, friends and followers that
the newsletters generated every month is available on your

INBOUND TRAFFIC

NETWORKS
website.

The important point in this social
network integration with your
website is to keep the channels
open and regularly communicate
to provide new information and
news.

Readers will be more likely to visit
your site on a regular basis if they
get weekly news from your site.
This could be fastidious if you had
to do it manually , but by creating
automated tasks to post automati-
cally on a regular basis for exam-
ple a new yacht listing or price
reduction offer, you keep the flow
going.

Our company Latitude 26 pro-
vides social media marketing con-
sulting and development services.

The yacht brokers/dealers solution allows a yacht
broker or dealer company to manage and promote online
an inventory of new and used boats. The solution includes
already custom templates for motor yachts, sailboats and
equipment. It allows to present professionally the inven-
tory while giving a very quick ad easy management inter-
face to the brokers and dealers. A lead management area
gives the opportunity to brokers to manage quickly the
requests while keeping an history.

Our Solution offers a very powerful synchronization tool
in order to increase instantly the visibility of the listings
in the Longitude 64 Yachting Network composed of over
25 web sites (and growing) targeting the yachting and
luxury markets.

BREAKING NEW GROUND WITH

THE YACHTING
3 plans for yacht brokerage and yacht charter companies
- Plan 1 : Listings As A Service: If your application is able to generate an XML feed compat-
ible with the OpenMarine.org standard, we will start the syndication and all extra services
our yachting solutions provides. Our powerful platform and integrated APIs will give to your
listings maximum exposure without any extra effort. After several months of development, our
yachting solutions have now a very advanced API to synchronize every hour through web
services a network of 25 sites.

- Plan 2 : Yachting Solution Social Networks Distribution: The Yachting Solutions Corporate
Versions provide a perfect choice for medium size brokerage and charter companies. They
include a large array of powerful features including APIs to allow automatic postings to social
networks. Our solutions integrate a large array of APIs in order to post automatically any
updates made to your site to your accounts on Twitter, Facebook, Scribd, flickr, googledocs...

- Plan 3 : Yachting Solution Sugar CRM: The Yachting Solutions Enterprise Versions provide a
perfect choice for large size brokerage and charter companies. They include a large array
of powerful features including APIs to allow automatic postings to social networks. As well the
integration with SugarCRM allows to manage leads and marketing campaigns.

The yacht charter reservation solution allows a
yacht charter company to manage and promote online a
fleet of yachts for charter. The solution includes already
custom templates for motor yachts, sailboats. It allows to
present professionally the fleet while giving a very quick
ad easy management interface to the reservation agents.
A quotation system gives the opportunity to reservation
agents to create quotes with options and manage the re-
quests for availability.

Our Solution offers a very powerful synchronization tool
in order to increase instantly the visibility of the listings
in the Longitude 64 Yachting Network composed of over
25 web sites (and growing) targeting the yachting and
luxury markets.

YACHT BROKERAGE AND YACHT CHARTER MARKETING

NETWORK
Our solutions integrate a large array of APIs in order to post automatically any updates
made to your site to your accounts on Twitter, Facebook, Scribd, flickr, googledocs...

Syndication: Our applications syndicate the listings through an XML web service and distrib-
ute the feed to The Yachting Network master database automatically at regular intervals. A
web service API allows to post listings automatically...

PDF Generation: Our solutions generate automatically PDF flyers and brochures. visitors can
download them directly from the site. Or you can email them to anyone doing a request.

Monthly Magazine: All listings merged into our monthly magazines. Distributed through Ama-
zon, Issuu store. + ipad version.

We do not have Princess Yachts available for charter at this time.
If you are a charter company interested in promoting your Princess yachts on
The Yachting Network, contact us to receive more information about the plans.

M

Yacht Brokerage
& Charter

Stay current with the yacht
brokerage and yacht charter
industry and subscribe to
Princess Yacht Club
magazine.

12 issues a year with a large
selection of Princess Yachts
proposed for
Brokerage or Charter.

With a subscription you save
up to 25% of the cover price
and never miss an issue.
Don’t miss this great oppor-
tunity. Go on our website and
fill in the form.

We offer a printed version,
an electronic version and an
ipad version.

6 £ a year for
electronic
version

You can purchase subscriptions directly on
our website or through the following online
stores: Amazon.com, Issuu.com, Scribd.
com. Our ipad version can be downloaded
from our website.

Princess-Yacht Club
YA C H T B R O K E R A G E & C H A R T E R

PRINCESS
YACHT CLUB

Yacht Brokerage
& Charter
Crans Montana - London - Miami
CH Telephone: +41 (0)27 483 1220
UK Telephone: +44 (0)20 7078-4226
USA Telephone: +1 (305) 394-9652
www.azimut-yachtclub.com

Princess Yacht Club - June 2011 Issue - Princess Yacht Brokerage & Charter

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