Sunseeker Yacht Club magazine - June 2011 issue


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Sunseeker Yacht Club magazine - June 2011 issue

  1. 1. Issue 6 June 2011S u ns e e ke r Yac h t C lub Yacht Brokerage Motor Yachts and Sailboats Luxury Yachts & Superyachts For Charter Charter News . Brokerage News . Events . New Yachts 1£
  2. 2. M o s t a d v a n c e d m a r k e t i n g
  3. 3. p l a t f o r m f o r t h e y a c h t i n g British Virgin Islands yacht brokerage solutions yacht charter solutions monthly magazine web: email: skype: longitude64 facebook: twitter:
  4. 4. Sunseeker Yacht Club magazineThe yachting network publishing publisher/editor Olivier Baelde advertising mgr James Blackburn sales mgr Ian Foster marketing mgr Clive Coleman PR mgr Antoine Bonvin subscriptions mgr Danielle Chiocci social networks mgr Sven Nicklasson business development mgr Glen Coburn is published by Latitude 26 and The Yachting Network. All correspondence should be addressed to rue pirazzilina 31 Crans Montana, VS, 3963 Switzerland
  5. 5. Latitude 26 We specialize in web solutions, marketing, publishing for the yacht- ing industryYa c h t B r o k e r a g e S o l u t i o n sYa c h t C h a r t e r R e s e r v a t i o n s S o l u t i o n sCustom DevelopmentSocial Networks and Inbound MarketingPublic Relations Contacts Crans Montana, CH: +41 (0)27 483-1220 email: website: London, UK: +44 (0)20 7078-4226 email: website: Miami, FL - USA: +1 (305) 394-9652 email: website:
  6. 6. Welcome to the Sunseeker Yacht Club magazine Marketing Solutions for Yacht brokerage and Yacht charter companies are our primary focus. We developed over the last 24 months an online platform using the latest technologies in terms of web design, database architecture, cloud host- ing. Furtermore, a very powerful social network integration though APIs allows the brokerage and charter companies using our yachting solutions to gain maximum exposure on a worldwide basis with a minimum of efforts on their side. Then, our montlhy magazines generated through an InDesign CS5 workflow integration allows to generate on a monthly basis magazines for every sites com- posing The Yachting Network. Magazines are available in printed and electronic versions. M The Yachting Network platform coupled to our yachting solutions provide an exclusive set of features to yacht brokerage and yacht charter companies allow- ing them to market worldwide on different medias their yachts for sale or charter fleet. We continuously work on improving our platform to provide advanced features not available in third party listings websites. Join us Olivier Baelde Publisher, Editor Crans Montana, Switzerland6 - june 2011
  7. 7. S SUNSEEKER YACHT CLUB - ISSUE 6 - JUNE 201 1 unseeker YACHT CLUB The Yachting Network 8 Social Media and Yachting 16 Yacht Brokerage 20 Social networks 42 Charter - Luxury Yachts Marketing - june 2011 7
  8. 8. THE YACHTING NETWORK Most Advanced Marketing Services for Luxury YachtingContactsCH - Crans Montana: +41 (0)27 483 12 20UK - London: +44 (0)20 7078-4226USA - Miami: +1 (305) 394-9652email:
  9. 9. Social Media MarketingSocial Networks IntegrationSuperyachts MarketingDedicated SuperyachtsReservation SitesYacht Brokerage SolutionsYacht Charter SolutionsCorporate MagazinesCreationSuperyachts Magazines
  10. 10. W elcome to the monthly magazine. The pri- mary purpose of this magazine is to present yachts for brokerage and yachts for charter from clients using our yachting solutions. In order to provide them with a com- petitive advantage, we decided to integrate our online plat- form called The Yachting Network with the Adobe inDe- sign workflow. The end result being that all the listings from clients using our online yachting solutions are as well included in our monthly magazines. It brings them maximum exposure as well as brand recognition. We believe that there is still a need for a printed version to allow readers to be able to read offline while traveling for example. Furthermore, it allows our clients to reach potential buyers who are not always willing to stay a long time in front of a computer screen in order to review luxury yachts for sale or charter. A printed version still has its charm and provides added value to our clients. The Yachting Network has local websites in all eu- ropean countries.10 - june 2011
  11. 11. The print version We hope you will enjoy reading every month our yachting solutions and social networksof our magazine our magazines. In the following months, eve- and coupled with a printed version will bringbrings additional ry site part of The Yachting Network will be them a very powerful platform to increasereaders and integrated in the Adobe Indesign workflow the visibility of their listings.visibility to our in order to generate monthly magazines add-clients ing again some exposure and visibility to our Unlike third party listing sites specializing in clients listings. yachting, clients list their yachts only once on their websites in our yachting solutions The architecture of our platform now comes and then syndication takes place. It insures full circle. We are able to provide to all clients that their domain name and web site is the using our yachting and real estate solutions place where all listings are managed, indexed an integrated platform able to deliver online first by search engines and where all inbound and offline visibility through very efficient traffic goes back to when syndicated to other web services. sites. Furthemore, our complete integration to Over time, this strategy will bring continuous over 15 social networks through APIs allows lead generation at a fraction of the cost spent clients using our solutions to post automati- on multiple third party listing sites where list- cally listings updates on their social media ings are lost in the crowd. accounts without extra work. We believe that a tight integration between the web sites of our clients running one of - june 2011 11
  12. 12. Belgium - Isle Of man - Denmark - Montenegro - France - Netherlands - Germany - Spain - Greece - Sweden - Italy - Switzerland - THEYACHTING NETWORK We specialize in yachting solutions. We can provide expert consulting and manage the implementation of a complete solution mixing one of our solution running under your domain name with marketing campaigns on social networks and print- ed advertising in one of our magazines. We offer a wide range of media relations and publicity services, specializing in communications planning and consultation.12 - june 2011
  13. 13. United Kingdom - States - longitude64.comUSA - Florida- Sites & Global Coverage OUR CONTACTS Longitude 64 - The Yachting Network specializes in Crans Montana, VS , 3963 yachting solutions for yacht brokerage yacht deal- Switzerland ers, yacht charter and marinas real estate companies. Our Yachting solutions include now two new offers focusing on startups and small companies at a very competitive price. Furthemore, our Executive and Corporate ver- Phone: +41 (0)27 483 12 20 sions see new improvements for the version 2011. Skype: Longitude64 - june 2011 13
  14. 14. Social, By Olivier Baelde developing advanced social marketing features coupled with yachting and real estate solutionsMEDIA & yachtingEstablishing an efficient SOCIAL MEDIA marketing strategybecomes now a reality for yacht brokerage and yacht chartercompanies. When establishing the company marketing strat-egy, several key indicators must be closely watched. As well,deciding the direction of the data flow between the companyand third party sites can become costly in terms of advertisingbudget without bringing long term traffic.
  15. 15. The most costly decision a mar- their sites in order to be ableketing or sales manager will take to charge yacht brokerage andwhen implementing a marketing ing carefully the features pro- yacht charter firms. Thus, theystrategy will be to rely entirely vided, as well as the possibility will most of the time prevent thison third party websites to ac- to create inbound traffic to the traffic to leave their site unlessquire new contacts and promote company’s website or expand it goes to a paid advertisement.the yacht listings. This decision the reach to social networks, it The data flow of the listings be-is mostly taken due to the appar- does not appear anymore as a tween the company’s websiteent easy setup and maintenance cost effective solution in a long and the outside world must bethird party listing sites seem to term strategyh. All third party carefully evaluated. The suc-provide. However, when analyz- listings sites rely on traffic to cess in establishing a long term
  16. 16. approach is to consider, as the sharing sites. Through APIs, youcentral point, the company’s can automate the posting of list-website. ie the single point of You will have the control over ings information and brochureentry for all listings should be the data provided to the external to a large array of sites which areyour website. Then, syndication sites. Contacts and leads com- not used by third party listingsto third party listings websites ing to your site once will most websites to avoid loosing traffic.specializing in the yachting and likely come back to your site on Nowadays, you can maximizeto social network will take place. a regular basis. A powerful out- your exposure on social net-This data flow will allow you to bound strategy for the listings is works relatively easily by select-generate inbound traffic back to to target all available social net- ing a yachting solution alreadyyour site and not to other sites. work and document or images integrating the APIs to post au-
  17. 17. went further in the integration of our yachting solutions with atomatically. Furthermore, third large array of APIs. Clients using single third party listings web-party listings websites will not our yachting solutions have their site where they will dictate theirhave any incentives to integrate listings posted automatically marketing strategy to you andyour listings with social net- to Flickr, Picasa, Wordpress, make it very difficult for you toworks or other sites in order to Blogger, Olx, Oddle, Vast, Open- reach potentials clients throughkeep the traffic on their site. You marine. Then, PDF brochures all available social medias. In amust put in place a well tought- generated are posted to Issuu, long term strategy, all inboundout strategy which will syndi- Scribd, Slideshare, Docstoc ex- traffic must go back to your site.cate listings to generic listings panding the reach and search This way, if you decide to stopsites. (Olx, Oddle, Vast...), third engines indexing. And a new listing on a particular third par-party listings sites specializing in service launched this month is ty listings website, most of theyachting through the openma- through the magazines listing all traffic will still flow to your initiative for example: It the yachts from our clients and through the other channels. Onallows you to generate a stand- generated in 3 versions: print the other hand, if you stricly listard xml feed and post it to sev- on demand version, electronic on third party sites, the day youeral sites through a subscription. version and ipad version. The stop paying them, you “disap-Then, post the listings to your fa- goal in creating your marketing pear“ from the internet world...cebook and twitter account. We strategy is not to get linked to a
  18. 18. Motor YachtsBrokerageM
  19. 19. SUNSEEKER 31 PORTOFINO, 1988, 35.000 € Fréjus, PR, FranceSUNSEEKER 31 PORTOFINO, 1988, Provence Côte dAzur France, 35.000 € Bateau en très très bon état, très bien entretenu , idéal pourday Cruise ou week end en mer!!!! affaire a saisir . - Specs: LOA:9 metres Beam:3 metres - VOLVO 271hp - OtherWeb id: 3 - Price: 35.000 € Tax Paid Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit for full details - Web id: 3 - June 2011 21
  20. 20. SUNSEEKER 46 Portofino, 2003, £250,000 Poole, DOR, United KingdomSUNSEEKER 46 Portofino, 2003, Sweden, £250,000 Sunseeker Portofino 46 (2003 model) with 2 x 480Hp Volvo TAMD 75P. This Portofino46 delivers a great deal more space than youd imagine from a motor yacht of her size and class. The deck area is vast, with ample sunbathingspace forward. Inside, she boasts a stylish interior and surprisingly roomy accommodation, with a separate double and twin cabin. The cockpitarea is beamy and spacious with excellent seating, sunbathing, and entertaining facilities such as BBQ, Ice box, and stereo system. In 2008,the complete hull has been polished, new sea cocks throughout, complete set of new boat covers, newly serviced engines & all electron-ics overhauled. New shaft and props and hull has had 3 coats of blue gel coat applied. This boat is well priced and open to offers, thereforeearly inspection is advised. - Specs: LOA:14 metres Beam:4 metres Draft:1 metres - VOLVO 480hp - DieselWeb id: 31 - Price: £250,000 Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit for full details - Web id: 31.22 - June 2011
  21. 21. SUNSEEKER CAMARGUE 44 , 1998, 154.590 € Palma de Mallorca, IB, SpainSUNSEEKER CAMARGUE 44 , 1998, Mallorca, Spain, 154.590 € Sunseeker Camargue 44 (1998 Model) with twin Caterpillar diesel en-gines. This particular vessel comes equipped with many extras and is ready for immediate viewing. Full service history and cockpit upholsteryupgraded in 2009.Please contact a member of our team at us for further information. - Specs: LOA:46 feet Beam:13 feet Draft:3 feet - CAT-ERPILLAR - DieselWeb id: 68 - Price: 154.590 € Tax Paid Carine Yachts Geoff Churchill Spain (+34) (626) 753-711 Visit for full details - Web id: 68 - June 2011 23
  22. 22. SUNSEEKER Camargue 46, 1991, 129.950 € Mallorca, IB, SpainSUNSEEKER Camargue 46, 1991, Mallorca, Baleares Spain, 129.950 € A really good example of this classic Sunseeker, very well maintainedwith the engines rebuilt 2008, new canopies 2008, last serviced and antifouled April 2010, the boat is ready to go, well worth looking atand sensibly priced. - Specs: LOA:13 metres Beam:4 metres - VOLVO - DieselWeb id: 1 - Price: 1 9 29.950 € Tax Paid Motor Boat Broker Nicky Davies Spain (+34) (971) 695-441 Visit for full details - Web id: 19.24 - June 2011
  23. 23. SUNSEEKER Camargue 47, 1997, £169,950 Poole, DOR, United KingdomSUNSEEKER Camargue 47, 1997, Dorset United Kingdom, £169,950 Sunseeker Camargue (model 1997) with twin Caterpillar (435Hp each)engines. This particular model is one of its kind, with a yellow and cream colour scheme throughout, she is the most outstanding example of oneof the most popular models built from 1995 to 1999. Voodoo has had the electronics upgraded and has been regularly used and maintainedthis season. With only two owners from new she is in absolute immaculate condition. Tax paid and ready for immediate delivery, please contactus for more information or to arrange a viewing. - Specs: LOA:47 feet Beam:13 feet Draft:3 feet - CATERPILLAR 435hp - DieselWeb id: 62 - Price: £169,950 Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit for full details - Web id: 62 - June 2011 25
  24. 24. SUNSEEKER Hawk 31, 1993, £49,000 Cheltenham, GLOS, United KingdomSUNSEEKER Hawk 31, 1993, Scotland, United Kingdom, £49,000 A lovely example of the sought after Hawk 31 sports cruiser with the popu-lar Blue hull that has been mechanically well maintained and benefits from low engine hours on her Volvo Penta diesels. Just had major workcarried out to bring her up to a very desirable boat. - Specs: LOA:9 metres Beam:2 metres Draft:1 metres - VOLVO 230hp - DieselWeb id: 5 - Price: £49,000 Tax Paid Motor Boat Broker Brokerage Department United Kingdom (+44) (1803) 226-153 Visit for full details - Web id: 5.26 - June 2011
  25. 25. SUNSEEKER Manhattan 56, 2002, £449,000 Poole, DOR, United KingdomSUNSEEKER Manhattan 56, 2002, Mallorca, Spain, £449,000 Sunseeker Manhatten 56 (2002) with twin diesel MAN D2848 engines(800hp).Equipped with a full and comprehensive specification including upgraded Kohler generator and full navigation equipment, she isa vessel not to be missed. In Fantastic condition and regularly maintained, viewing is highly recommended. Just reduced and available withmooring in Puerto Portals, Mallorca for a total cost of £850,000 Tax paid, she can be a package ready for immediate use. Please contact amember of our team at us for further information. - Specs: LOA:17 metres Beam:7 metres Draft:1 metres - MAN 400hp - DieselWeb id: 67 - Price: £449,000 Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit for full details - Web id: 67 - June 2011 27
  26. 26. SUNSEEKER Manhattan 64, 2003, 950.000 € Santa Ponsa Mallorca, PM, SpainSUNSEEKER Manhattan 64, 2003, Egypt, 950.000 € A truly immaculate example of a Sunseeker 64 flybridge. Still with her first owner andlooked after since new. This vessel has a full Mediterranean specification and is fitted with CAT 1050 hp engines. Her inventory is extensiveand includes Raymarine electronics, repeated at both helm positions, and flat screen TVs in all cabins. This boat has been thoughtfully equippedand little used. - Specs: LOA:19 metres Beam:5 metres Draft:1 metres - CATERPILLAR 525hp - DieselWeb id: 1 - Price: 950.000 € Tax Paid 8 Motor Boat Broker Nicky Davies Spain (+34) (971) 695-441 Visit for full details - Web id: 18.28 - June 2011
  27. 27. SUNSEEKER MANHATTAN 64 , 2004, £675,000 Poole, DOR, United KingdomSUNSEEKER MANHATTAN 64 , 2004, Antibes, France, £675,000 Sunseeker Manhattan 64 MK2 (2004 Model) with twin caterpillar dieselengines (800 Hours). This particular vessel is fully mediterranean specified with many additional extras. MCA coded for charter and presentedin excellent condition. This is a 3 ccabin version with the more spacious layout downstairs. A very popular model and viewings are highly rec-ommended. Please contact any of the team at us for more information or indeed to arrange a viewing. - Specs: LOA:71 feet Beam:17 feetDraft:4 feet - CATERPILLAR 1000hp - DieselWeb id: 66 - Price: £675,000 Tax Not Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit for full details - Web id: 66 - June 2011 29
  28. 28. SUNSEEKER Martinique 36, 1992, £54,950 Poole, DOR, United KingdomSUNSEEKER Martinique 36, 1992, Spain, £54,950 Sunseeker Martinique 36 (1992) with twin volvo (200HP) turbo diesels engines. Straightforward maintenance/cheep to run. Outside covers replaced 2008 in matching dark blue. All stainless steel in excellent condition. Cruises allday at 25 knotts with a top speed of 35 knotts and excellent sea keeping. - Specs: LOA:38 feet Beam:1 feet - VOLVO 200hp - Diesel 1Web id: 43 - Price: £54,950 Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit for full details - Web id: 43.30 - June 2011
  29. 29. SUNSEEKER Monteray 27, 1992, 24.500 € Mallorca, IB, SpainSUNSEEKER Monteray 27, 1992, Mallorca, Baleares Spain, 24.500 € VHF, Radio CD, solarium, bath, shower, electrical icebox, 1 cabin. -Specs: LOA:8 metres Beam:2 metres - VOLVO 144hp - DieselWeb id: 1 - Price: 24.500 € Tax Paid 1 Motor Boat Broker Nicky Davies United Kingdom (+44) (1803) 226-153 Visit for full details - Web id: 11 - June 2011 31
  30. 30. SUNSEEKER Mustique 42, 1993, £84,950 Cheltenham, GLOS, United KingdomSUNSEEKER Mustique 42, 1993, South Coast, United Kingdom, £84,950 This is a unique opportunity to purchase a well looked after classicSunseeker Mustique; she has benefited from many extras and upgrades over the years including new 20” flat screen TV, cockpit cushions, teakas well as the full Mediterranean spec. The current owners have always looked after and maintained her to the highest standard possible. Theowner is keen to sell so reasonable offers will be accepted. - Specs: LOA:12 metres Beam:4 metres - DETROIT 485hp - DieselWeb id: 9 - Price: £84,950 Tax Paid Motor Boat Broker Nicky Davies United Kingdom (+44) (1803) 226-153 Visit for full details - Web id: 9.32 - June 2011
  31. 31. SUNSEEKER Portofino 46, 2004, £259,950 Cheltenham, GLOS, United KingdomSUNSEEKER Portofino 46, 2004, Barcelona, Spain, £259,950 This blue hulled sports cruiser is a beautiful example of the Sunseeker Portofino.It has been well maintained and benefits from numerous upgrades. Recently reduced in price she now provides exceptional value for moneyand will be sold fully serviced. The boat is furnished in superyacht cherry wood with cream leather and blue carpets. - Specs: LOA:14 metresBeam:4 metres Draft:1 metres - VOLVO 480hp - DieselWeb id: 6 - Price: £259,950 Tax Paid Motor Boat Broker Brokerage Department United Kingdom (+44) (1803) 226-153 Visit for full details - Web id: 6 - June 2011 33
  32. 32. SUNSEEKER Predator 62, 2009, £999,000 Cheltenham, GLOS, United KingdomSUNSEEKER Predator 62, 2009, Finland, £999,000 An almost brand new Predator 62 that was built in 2008 but only launched in May 2009and now available for immediate delivery. Finished with the very stylish dark red hull and a complimentary black american walnut interior. -Specs: LOA:19 metres Beam:5 metres Draft:1 metres - MAN 1 100hp - DieselWeb id: 7 - Price: £999,000 Tax Not Paid Motor Boat Broker Brokerage Department United Kingdom (+44) (1803) 226-153 Visit for full details - Web id: 7.34 - June 2011
  33. 33. SUNSEEKER 1985, 43.900 € Fréjus, PR, FranceSUNSEEKER SUNSEEKER, 1985, Provence Côte dAzur France, 43.900 € - Specs: LOA:10 metres Beam:2 metres - VOLVO 165hp - DieselWeb id: 2 - Price: 43.900 € Tax Paid Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit for full details - Web id: 2 - June 2011 35
  34. 34. SUNSEEKER 31 OFFSHORE, 1985, 42.000 € Fréjus, PR, FranceSUNSEEKER SUNSEEKER 31 OFFSHORE, 1985, Provence Côte dAzur France, 42.000 € - Specs: LOA:9 metres Beam:3 metres - VOLVO165hp - GasWeb id: 1 - Price: 42.000 € Tax Paid Nautic Avenue France (+33) ((0)9) 54 22 80 56 Visit for full details - Web id: 1.36 - June 2011
  35. 35. SUNSEEKER Superhawk 50, 2002, 245.000 € Poole, DOR, United KingdomSUNSEEKER Superhawk 50, 2002, Italy, 245.000 € Sunseeker Superhawk 50 (2002 Model) with triple Yanmar engines(420Hp each). Thisparticular vessel is a FRESH WATER BOAT and has plenty of options. The high performance speed/day boat is in fantastic condition, availablenow please call us to arrange a viewing. - Specs: LOA:15 metres Beam:3 metres - YANMAR 420hp - DieselWeb id: 56 - Price: 245.000 € Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit for full details - Web id: 56 - June 2011 37
  36. 36. SUNSEEKER Tomahawk 37 Mk.I, 1989, 50.000 € Poole, DOR, United KingdomSUNSEEKER Tomahawk 37 Mk.I, 1989, Costa del Sol, Spain, 50.000 € Sunseeker Tomahawk 37 MK1 (1989 model) with 2 x 200hp VolvoKAD 41 DP.An excellent example of this fast exhilarating sports cruiser. She has been maintained to the highest of standards including a recentinterior cabin refit and is now ready for use immediately. Also benefiting from a large cockpit for this size boat she would make the ideal familycruising boat. - Specs: LOA:37 feet Beam:3 metres Draft:1 metres - VOLVO 200hp - DieselWeb id: 38 - Price: 50.000 € Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit for full details - Web id: 38.38 - June 2011
  37. 37. SUNSEEKER Tomahawk 37 MK1, 1989, £35,000 Poole, DOR, United KingdomSUNSEEKER Tomahawk 37 MK1, 1989, Wales, United Kingdom, £35,000 Sunseeker Tomahawk 37 MK1 (1989 Model) with twin VolvoPentas (200hp each) Ad 41s. Drawn with a modernity of line that belies her age, this Tomahawk looks like the best Sunseekers should look.Sleek and uncluttered, you can see that she’s designed to go fast. This example is in excellent condition and has recently been re upholsteredand re carpeted. She is tax paid and ready for delivery, for more information or to arrange a viewing please do not hesitate to contact us. -Specs: LOA:36 feet Beam:10 feet Draft:3 feet - VOLVO 200hp - DieselWeb id: 6 - Price: £35,000 Tax Paid 1 Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit for full details - Web id: 61 - June 2011 39
  38. 38. SUNSEEKER Yacht 75, 2005, £1,395,000 Poole, DOR, United KingdomSUNSEEKER Yacht 75, 2005, Mallorca, Spain, £1,395,000 **JUST REDUCED!** Sunseeker 75 yacht (2005 model) with twin man (1500hp)diesel engines. A truly unique sunseeker yacht commissioned in august 2005, one owner from new and low engine hours. With a fully compre-hensive specification and bespoke design having custom features enhancing self contained cruising, this really is a rare opportunity to acquirea sunseeker yacht that is unquestionably better than new. The vessel is in full commission, lying in palma de mallorca and british registered.The berth can also be available if required and vat paid may be a benefit. Please enquire for further details on request - Specs: LOA:75 feetBeam:18 feet Draft:5 feet - MAN 1500hp - DieselWeb id: 20 - Price: £1,395,000 Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit for full details - Web id: 20.40 - June 2011
  39. 39. W hile having a social network pres- ence through Facebook, Twitter and other social networks proves mandatory nowadays, a new concept tested by our yachting solutions is to benefit from Facebook groups and so- cial activity by bringing back “friends and followers“ to the company’s website in order to propose targeted services and features pertaining to your business activity. On Facebook for example, the new graph API allows to post update statuses about listings, upload images in al- bums , post events in calendar.. As well, you can use the facebook user authentication to login into your site and read or contribute to your content. The advantage is that you can at the same time know more about this person and propose a subscription to your newsletter. When heBy Olivier Baelde - connects to your site with his facebook’s user id , you willdeveloping advanced social marketing featuresin yachting and real estate solutions BREAKING NEW GROUND WITH SOCIAL be able then to send messages di- rectly through the facebook graph API. It will allow you to keep this user informed about your compa- ny activities automatically through your website. It provides an extra level of possibilities since you no longer need a user to subscribe to your newsletter. While you man- age your own facebook groups , you can post automatically news to the groups and invite all new friends automatically to join the groups through the APIs. By carefully planning a number of facebook groups centered around your company’s activities (broker- age, charter), you can dramatically enhance the daily communication sent to the facebook groups by postings automatically random yacht listings, special offers, price reductions....
  40. 40. By inviting your “friends and followers” to visit and con-nect to your site using their facebook user id , you givethem the possibility to share information and recommendother users to connect with you.On the new site, we are currently ex-perimenting with several new functionalities of the GraphAPI.Integrating your site more tighly with external social net-works will allow you to communicate faster new informa-tion to be given to followers and groups. You will be able toprovide a constant flow of information and news throughautomated tasks. When users visit your website, your cancontrol the information given to them as well as gettingtheir feedback on specific polls or through a commentsystem.You can inform your groups, friends and followers thatthe newsletters generated every month is available on yourINBOUND TRAFFICNETWORKS website. The important point in this social network integration with your website is to keep the channels open and regularly communicate to provide new information and news. Readers will be more likely to visit your site on a regular basis if they get weekly news from your site. This could be fastidious if you had to do it manually , but by creating automated tasks to post automati- cally on a regular basis for exam- ple a new yacht listing or price reduction offer, you keep the flow going. Our company Latitude 26 pro- vides social media marketing con- sulting and development services.
  41. 41. LUXURY YACHTS CHARTER MARKETING Given the increasing reach of social networks, it represents an amazingly large audience for your website content. Even when you’re creating content outside of a social network on your own site, you should strive to encourage sharing. Cross-promoting content and driving traffic from your web- site to your social networks ac- counts (and vice versa) is an im- portant part of a smart inbound marketing strategy. However, when marketing luxury yacht offered for charter, directing potential clients back to your site As well, your site will provide direct means of should be preferred. It will give your contacts either through phone numbers or company the opportunity to pre- an inquiry form. sent your serivces and yachts in a more formal setting. The inquiries and contacts information are the key to increase your customer base. You need to make sure that you will receive all inquiries without failure or risk of interception by a third party company. A well structured inquiry system will send a notification to the reservation agents and save all inquiries in the database or CRM system as a backup. To increase luxury yachts occupation rate, a dedicated mini site coupled with an on- line brochure and linked to social networks accounts makes wonders in terms of clearly presenting the yacht features and ameni- ties. Direct contact and reservation forms will enable the clients to get in touch with a dedicated account manager able to pre- sent and add his personal touch in terms of services.44 - june 2011
  42. 42. Simply placing a luxury yacht in acentral listing system does not offerthe same level of service to the cli-ent who may get a different reser-vation agent everytime.Bringing personal service to clientswill achieve a lot in terms of cus-tomer retention.As well, a dedicated site and bro-chure to market a luxury yachtwill avoid being “lost in the crowd”among the 50 other yachts in thecentral listing fleet. customers requirements.You can manage rates and lo- Building a direct relationship with past clientscations offered while getting over by offering an online feedback form after thetime a mailing list of clients and charter period will increase the level of un-interested persons who contacted derstanding and needs requested by youryour company about the yacht. clients.It will allow you to build marketingcampaigns and send newsletters Furthermore, a dedicated website with awith added knowledge of your reservation system for a luxury yacht will all- low you to improve the “differentation factor”. While most central agency listings will provide a single page of information about a yacht with a few pictures, a dedicated site will allow you to include videos and image galleries of the yacht. You will be as well able to present the crew in a more interactive way. Clients chartering luxury yachts are used to a high level of personal service and will be more tempted to go with a more personal approach and contacts rather than search- ing through a full list of yachts in order to compare all features or amenities. - june 2011 45
  43. 43. When providing charter market-ing services for luxury yachts, youmust always take into account thesingular needs of each client andultimately assess the level of servic-es they want to find when select-ing your company for their yachtreservation.Providing a highly responsive andcustomized service will set yourcompany above the competition.
  44. 44. Luxury Yachts Marketing Services Yacht Brokerage Marketing Services Yacht Charter Marketing Services Yacht Registration BVIs Swiss Corporation & Yacht Registration Packages Swiss FinancingCrans Montana, VS - SwitzerlandPhone: +41 (027) 483 12 20Skype: longitude64
  45. 45. The yacht brokers/dealers solution allows a yacht broker or dealer company to manage and promote online an inventory of new and used boats. The solution includes already custom templates for motor yachts, sailboats and equipment. It allows to present professionally the inven- tory while giving a very quick ad easy management inter- face to the brokers and dealers. A lead management area gives the opportunity to brokers to manage quickly the requests while keeping an history. Our Solution offers a very powerful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 25 web sites (and growing) targeting the yachting and luxury markets. BREAKING NEW GROUND WITH THE YACHTING3 plans for yacht brokerage and yacht charter companies- Plan 1 : Listings As A Service: If your application is able to generate an XML feed compat-ible with the standard, we will start the syndication and all extra servicesour yachting solutions provides. Our powerful platform and integrated APIs will give to yourlistings maximum exposure without any extra effort. After several months of development, ouryachting solutions have now a very advanced API to synchronize every hour through webservices a network of 25 sites.- Plan 2 : Yachting Solution Social Networks Distribution: The Yachting Solutions CorporateVersions provide a perfect choice for medium size brokerage and charter companies. Theyinclude a large array of powerful features including APIs to allow automatic postings to socialnetworks. Our solutions integrate a large array of APIs in order to post automatically anyupdates made to your site to your accounts on Twitter, Facebook, Scribd, flickr, googledocs...- Plan 3 : Yachting Solution Sugar CRM: The Yachting Solutions Enterprise Versions provide aperfect choice for large size brokerage and charter companies. They include a large arrayof powerful features including APIs to allow automatic postings to social networks. As well theintegration with SugarCRM allows to manage leads and marketing campaigns.
  46. 46. The yacht charter reservation solution allows a yacht charter company to manage and promote online a fleet of yachts for charter. The solution includes already custom templates for motor yachts, sailboats. It allows to present professionally the fleet while giving a very quick ad easy management interface to the reservation agents. A quotation system gives the opportunity to reservation agents to create quotes with options and manage the re- quests for availability. Our Solution offers a very powerful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 25 web sites (and growing) targeting the yachting and luxury markets. YACHT BROKERAGE AND YACHT CHARTER MARKETING NETWORKOur solutions integrate a large array of APIs in order to post automatically any updatesmade to your site to your accounts on Twitter, Facebook, Scribd, flickr, googledocs...Syndication: Our applications syndicate the listings through an XML web service and distrib-ute the feed to The Yachting Network master database automatically at regular intervals. Aweb service API allows to post listings automatically...PDF Generation: Our solutions generate automatically PDF flyers and brochures. visitors candownload them directly from the site. Or you can email them to anyone doing a request.Monthly Magazine: All listings merged into our monthly magazines. Distributed through Ama-zon, Issuu store. + ipad version.
  47. 47. Yacht Brokerage & Charter Stay current with the yacht brokerage and yacht charter industry and subscribe to YACHTING.VG. 12 issues a year with over 500 listings of yachts and sailboats proposed for Brokerage or Charter. With a subscription you save up to 25% of the cover price and never miss an issue. Don’t miss this great oppor-tunity. Go on our website and fill in the form. We offer a printed version, an electronic version and an ipad version.12 £ a yearfor electronicversion
  48. 48. You can purchase subscriptions directly onour website or through the following onlinestores:,, Our ipad version can be downloadedfrom our website. YA C H T B R O K E R A G E & C H A R T E R
  49. 49. Custom Luxury Real EstateFor advertising and promotional opportunities online and in our magazines:Latitude 26 Media Agency - www.latitude26.chCrans Montana: +41 (0)27 483 12 20 - London: +44 (0)20 7078-4226 - Miami: +1 (305) 394-9652Skype:
  50. 50. Yachting : Yacht Charter & Yacht BrokerageLuxury Niche media specialists - Connect your business toaffluent and targeted readers online, in print, in social net-works or on ipad across the world.We manage The Yachting Network and The Realty Network as well as 10niche magazines in the luxury yachting and luxury real estate markets. Yourmessage will reach high net worth individuals.Welcome to Latitude 26 Luxury Niche Media and Vertical Markets AgencyWe specialize in coupled online and offline luxury marketing strategy and social mediamarketing campaigns.