Primate Presents: Campaigns for Charities, speaking event 3 September 2015, Edinburgh www.primate.co.uk

1. THE TIME MACHINE

2. CONTENT MANAGEMENTCHARITY CLIENTS

3. THE BIRTH

4. KENTO MCLACHLAN

5. HOOK

6. ALS ICE BUCKET CHALLENGE

7. #NOMAKEUPSELFIE

8. #STOPTALKLISTEN

9. SAMH

10. “Combination of competitiveness, social
media pressure, low barriers to entry
and online narcissism

11. PLANNING

12. MONEY

13. DATA CAPTURE

14. AWARENESS

15. SIMPLICITY

16. OF USERS LEAVE WEBSITES
BECAUSE IT TAKES TOO MANY CLICKS
TO GET TO WHAT THEY WANT
83%

17. OF USERS NEVER RETURN TO A
WEBSITE BECAUSE IT WAS TOO
HARD TO USE
40%

18. INCREASE IN LOAD TIME
DECREASES SALES BY 1%
100MS
EVERY

19. £18,625

20. BEAT
BEAR

21. POLAR BEAR

22. ENGAGEMENT

23. »» No one screen size has more than
20% of the market share
»» Mobile-based searches make up
one quarter of all searches online

24. FLEXIBILITY

25. AGILE

26. WALK A MILE

27. PERISCOPE

28. DON’T BE A SLAVE TO TECHNOLOGY

29. KEEP THINGS SIMPLE

30. PROVIDE MULTIPLE TOUCH POINTS

31. BE FLEXIBLE

32. REALLY FLEXIBLE

33. THANK YOU!