Laver's Law was an attempt to compress the complex cycle of fashion change and the general attitude towards any certain style or period into a simple timeline. It first appeared in Taste and Fashion (1937). This is an application of this law to the Mini Skirt.

1. Laver's Law
And the Mini Skirt

2. The 1960s was a politically charged
decade of revolutionand
change

3. Apollo 11 became the first capsule
to land on the moon

4. The Civil Rights Act
of 1964 became law

5. Vietnam was
raging

6. Beatlemania was
sweeping the world

7. birth control pills
h i t t h e
m a r k e t

8. And a new cult of youth, known as
“Youthquake,” had radically taken
over many areas of life

9. In the midst of these dramatic political and cultural
changes emerged one of the most enduring and
controversial icons of
the era: the miniskirt
(or mini skirt)

11. Existing, surprisingly, since ancient times,
this small and sexy piece of fabric has
embodied some of the most fascinating
paradoxes of our times as it suggests both
empowerment and vulnerability

13. independence
and a desire
to please

15. an attempt to
cover and to
reveal

17. maturity
and
playfulness

19. and liber
and
exploi
ation
tation

21. Simultaneously condemned and
loved, t h e m i n i s k i r t
exploded into the political
landscape and had women
(and men) suddenly paying
attention to what had been
hidden years before…

22. a woman’s legs

24. James Laver (1899–1975)
Laver's Law was an attempt to compress the
complex cycle of fashion change and the
general attitude towards any certain style or
period into a simple timeline. It first
appeared in Taste and Fashion (1937)

26. 10 years before its
time
Indecent
Laver's Law
indecorous
improper
vulgar

28. 5 years before its
time
Shameless
Laver's Law
unblushing
unashamed
inmoral

29. 1 year before
its time
Daring
Laver's Law
audacious
venturous
avant-garde

31. “Current Fashion”
Smart
Laver's Law
clever
sharp
chic

33. 1 year after its time
Dowdy
Laver's Law
styleless
unstylish
unfashionable

35. 10 years after its
time
Hideous
Laver's Law
outrageous
horrid
ugly

37. 20 years after its
time
Ridiculous
Laver's Law
pathetic
laughable
silly

39. 30 years after its
time
Amusing
Laver's Law
diverting
interesting
cheer

41. 50 years after its
time
Quaint
Laver's Law
unusual
strange
old-time

43. 70 years after its
time
Charming
Laver's Law
pleasing
sorcerous
wizardly

45. 100 years after its
time
Romantic
Laver's Law
loving
amorous
wild-eyed

47. 150 years after its
time
Beautiful
Laver's Law
exquisite
pretty
gorgeous

49. While the miniskirt has been met
with disapproval and even
violence, the tiny skirt shows no
signs of disappearing. On the
contrary, the miniskirt is still
heavily featured on Western
catwalks and in fashion magazines
—and it is often shorter than ever.

51. The phone company Samsung even introduced a new
cell phone in 2008 called the “Miniskirt Season 2”
which, while looking nothing like a miniskirt,….

53. ...is targeted toward
women who like to
“Talk, Play,
Love”

55. The miniskirt—variously known as the
“micro-mini,” “pelmet,” or “bondage” skirt
—continues to occupy a fascinating and
paradoxical space in the fashion world as it
teasingly attempts to cover and reveal at the
same time

56. In all of its contradictions and reinventions,
the miniskirt still provokes, challenges, and
demands attention from both men and
women alike.

57. Please vote below