The document contains descriptions of several advertising concepts for FIESTA Ultra Thin condoms. The first concept compares the condom to a woman's stocking to emphasize how thin and comfortable it is. The second shows the condom's strength by depicting it as inflatable bubble gum. The third illustrates it as a watery film to convey its lightness. The fourth likens the sensation of wearing it to peeling a banana. And the fifth metaphorically presents it as a genie in a lamp to highlight its thinness and invisibility.

2. TITLE : Shocking Stocking CONCEPT : We made this stocking analogical to show the similarity between FIESTA Ultra Thin with women’s stocking is how thin and how comfortable are those thing when women wearing it which is very important for every men who always want to satisfied their partner. And the hand that pinching the stocking shows the strength and durability of the condom it self. Creative Director : ImanTaufik Art Director : OkyPrastyo Copywriter : Andre Tarigan

3. Creative Director : ImanTaufik Art Director : OkyPrastyo Copywriter : Andre Tarigan

4. Creative Director : ImanTaufik Art Director : OkyPrastyo TITLE : BUBBLE GUM CONCEPT : We made this bubble gum analogy to show how strong FIESTA Ultra Thin is, because the inflatebility of a gum.

5. Creative Director : ImanTaufik Art Director : OkyPrastyo TITLE : Throth CONCEPT : It’s a colony of a throth that shaped up like a condom, it shows how thin it is. Just as light as a water throth.

6. Creative Director : ImanTaufik Art Director : Ricky Kayori Copywriter : Ricky Kayori TITLE : Peeled Banana CONCEPT : the message that we’d like to tell the reader is FIESTA Ultra Thin give the deeper sensation as if they are not wearing any.

7. TITLE : Genie In The Lamp CONCEPT : It’s a metaphore from a condom shape into a genie in a lamp to show the thin and invisibiltyof the FIESTA Ultra Thin. Creative Director : ImanTaufik Art Director : Ricky Kayori Copywriter : Ricky Kayori