Unilever Brazil Case
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It is a case analysis on the launch of detergent in the N-E Brazilian region by Unilever
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Unilever Brazil Case
- 1. Unilever in Brazil (1997-2007) Marketing Strategies for Low-Income Consumers
- 2. Agenda International Marketing Case - Unilever in Brazil Introduction to the Brazilian Market Why the Low-Income Segment Should be Targeted Implications of Targeting the Low-Income Segment Brand Portfolio and Positioning xxx xxx
- 3. Agenda International Marketing Case - Unilever in Brazil Introduction to the Brazilian Market Why the Low-Income Segment Should be Targeted Implications of Targeting the Low-Income Segment Brand Portfolio and Positioning xxx xxx
- 6. Agenda International Marketing Case - Unilever in Brazil Introduction to the Brazilian Market Why the Low-Income Segment Should be Targeted Implications of Targeting the Low-Income Segment Brand Portfolio and Positioning xxx xxx
- 9. Agenda International Marketing Case - Unilever in Brazil Introduction to the Brazilian Market Why the Low-Income Segment Should be Targeted Implications of Targeting the Low-Income Segment Brand Portfolio and Positioning xxx xxx
- 11. Agenda International Marketing Case - Unilever in Brazil Introduction to the Brazilian Market Why the Low-Income Segment Should be Targeted Implications of Targeting the Low-Income Segment Brand Portfolio and Positioning xxx xxx
- 12. Current Brand Portfolio International Marketing Case - Unilever in Brazil
- 13. Why Brand Extension required International Marketing Case - Unilever in Brazil
- 14. International Marketing Case - Unilever in Brazil Price Index
- 15. International Marketing Case - Unilever in Brazil Price Index
- 18. Thank You Very Much For Your Attention!
Editor's Notes
- Should Unilever target the low-income segment of consumers in the Northeast? What are the short-term and long-term implications of the decision? - Evaluate Unilever's current brand portfolio. Is a new brand necessary to serve the low-income segment or could Unilever reposition one of its existing brands or simply launch a brand extension? If you judge that a new brand is necessary, write its positioning statement and choose its name among Unilever's worldwide brand names. - Design the marketing-mix. Choose the price, promotion (objectives, message and mix), product (formulation and packaging), and distribution that will allow Unilever to create and capture value for low-income in the Northeast of Brazil.