This document outlines the key considerations for building a large-scale analytics platform, including the business need, challenges, options for commercial and open-source tools, cloud vs self-hosted approaches, data pipelines for collection, storage and processing, batch processing vs ad-hoc querying, and balancing cost and performance. It provides a diagram of an example platform architecture showing data sources and feeds, batch and real-time processing, cloud storage, querying, and reporting/visualization interfaces.