2. Based in Cedar Park, Texas, Powersport Superstore is
one of the country’s largest retailers of parts for
motorcycles and ATVs. Through its website
(www.powersportssuperstore.com), Powersport
Superstore provides rapid shipping and low prices, and
it received an A+ grade from the Better Business
Bureau.
Businesses that receive BBB accreditation adhere to
strict standards that illustrate a commitment to
resolving customer complaints. The BBB code is built
on trust and includes the following eight principles:
3. Trust: Companies must maintain a positive record for
establishing trust in the global marketplace.
Honest Advertising: All products that the company
offers must adhere to advertising standards
established by the BBB.
Truth: In order to receive accreditation, company
products and services must be honestly represented
through full-disclosure.
Transparency: Ownership, location, and any other
factors that influence a customer’s decision to buy
from the company must be clearly outlined.
4. Honoring Promises: BBB accreditation requires that the
company uphold all written and verbal agreements.
Responsiveness: Better Business Bureau accredited
companies must handle all disputes in a timely, professional
manner.
Protecting Privacy: Any data collected by the company must
be protected against fraud and respect the customer’s privacy
regarding the use and distribution of personal information.
Integrity: Important to the BBB is ensuring that the company
approaches all transactions and professional commitments
with integrity.
