Daily Deal Builder Training

Welcome to our Client Training Webinar!
Grab a pen and paper and let’s begin.
Presented by Marc Horne
Co-Founder of DailyDealBuilder.com
twitter.com/marchorne
facebook.com/marcdhorne

Outline
• What is SEO and SEM
• Benefits of SEO, Keyword Research & Selection
• Content Creation & Syndication
• On-Page & Off-page Optimization
• Action Steps / Resources
• Tips on Raising Conversion Rates
• Upgrades

What is SEO?
• Search engine optimization (SEO) is the process of affecting the
visibility of a website or a web page in a search engine's "natural"
or un-paid ("organic") search results.
• In general, the earlier (or higher ranked on the search results
page), and more frequently a site appears in the search results list,
the more visitors it will receive from the search engine's users.
• SEO may target different kinds of search, including image search,
local search, video search, academic search, news search, and
industry-specific vertical search engines.

… in layman’s terms
• When someone searches Google or another search engine, SEO
helps you show up in the search results…
• Your goal is to be #1 (or at least on the first page) of Google for the
keywords that make perfect sense for your business. If you get
the 1st page of Google, you are likely to also have the 1st page on
Bing and Yahoo.
• The higher up you are ranked in the search engines, the more
organic traffic your website will get.
• It starts by choosing your keywords, and then doing activities to
help you rank for those keywords.

… in layman’s terms
• Get more site visitors, more exposure, more leads, and a larger
impact.
• Basic knowledge of SEO will continue to be a helpful skill set for
you.
• Don’t try to “game the system.”

Benefits of SEO
• Low Cost Results (In Comparison to Paid Traffic): Organic listings are
free. When you are listed at the top of the search engines for your primary
keywords, you don’t need to pay for traffic. One of the primary benefits of SEO is
that it can deliver you consistent traffic. You don’t have to pay money for every
person who clicks on your ad. Unlike paid ads, your traffic will not drop to zero
when it stops. SEO gets rid of the need to have thousands of ads across the web.
• Brand Credibility: People trust Google’s search results.
• Increase in Traffic and Exposure: With Analytics and reporting tools, you’ll
see a clear increase in traffic. This is a definite way to maximize your business
efforts. SEO will give you results (not immediately but fairly quickly) and as soon as
you start your SEO efforts, traffic will increase at a steady rate.
• The Results are Permanent: Unlike advertisements the affects of SEO are
permanent. They don’t suddenly stop if you stop paying for them.

Keyword Research & Selection
• Choose 5-10 primary keywords. Put yourself in your target
market’s shoes. What would they type in Google?
• 10-50 secondary keywords
• Use long-tail and short tail keywords
• The lower the search volume, the easier it will be to rank for the
keyword.
• Be sure to include your primary keywords on your webpage and
the content that you create.
• Map out the top results for your chosen keywords. Study what
they have done to get that top spot.
• Let’s take a look at the Google Keyword Tool…

Keyword Research & Selection

Track Your Keyword Progress

Grow Your Search Traffic through Content
• Search Engines want you to release regular, remarkable content.
• Coming up with content ideas.
• Types of content: Videos, images, articles, press releases, podcasts,
social bookmarking, info-graphics, blog posts…
• Mediums to use for submission
• Tools to make it easier
• Share your voice. The internet makes sharing our stories as easy as
possible.

Create a Blog
• Wordpress or Blogspot
• Syndication of related industry news
• Be sure to add images to your posts
• Create engaging content and after posting share that content on
your social media pages and twitter.
• Find authority figures to do a guest posts on your site. Ideally,
have them share their guest post with their own audience.

Grow Your SEO through Contests
• Regularly hold engaging contests to grow your audience.
Have clear goals in mind. Subscribers? New Users? Sales?
Branding? Etc…
• Use Software: ContestBurner, Wildfire Apps,
wizehive.com/contest/, www.myreviewroom.com/Contests
• Know your target market’s desirable items and offer
incentives accordingly.
• Organic & Paid Traffic to jumpstart campaign (Google,
Facebook, Twitter, Yahoo, etc.). Issue press releases and gain
as much exposure as possible.

Grow Your SEO through Backlinks
• When high page ranked websites link back to you, it can raise
your search results. “.edu” and authority websites are your
best bet from which to receive backlinks.
• Authority blogs – Guest posting.
• Press Releases
• Q & A Websites – Quora, Yahoo Answers
• Social Commenting: Blogs, Articles, Videos, Forums, etc.
• Understand ‘share-ability’: opinionated, humor, insider info..

Guest Posting
• Email the editor & include examples of what you’d like to post,
your credentials, and any links to your writing.
• Add “Create Blog Posts” on your calendar a month in advance.
• Post your first article and video on your blog and a ‘welcome to
my blog’ post.
• Be sure to add images to your posts and tag / label them properly.

Actionable Steps – YouTube video
• Video – Post “Who we are, what we do, who we cater to video to sharing
sites such as YouTube.com. Include primary keywords.
• Add a title on YouTube. This is easily the most important step in
optimizing your YouTube listing for SEO. Years ago, marketers used an
old SEO strategy called “title stacking.” Basically, it’s the practice of listing
your keywords twice in a title, with slight variations. This works in
YouTube.
• For example, you might choose a title like “Political Copywriting Marc
Horne Writes Political Copy.” This tactic still works in YouTube. Title
stacking gets you double relevancy in YouTube. When you combine this
keyword double play with the filename trick, you get better results.

Actionable Steps – YouTube video
• Description Tricks: First things first. You’ll want to include a link to your
main website somewhere in the first line of your description. The closer
to the front, the easier your link will be to find. You must include the
entire URL, including the “http://” to make your link clickable. In the
body of the description, you can use the same voice-over script that was
used to produce the video. If it is well written, the script should be
loaded with relevant keywords.
• Last, after your video has actually posted, you’ll want to go back and edit
your description again. At the tail end of you description, paste
the YouTube video’s actual URL. The reason we do this is that YouTube is
constantly being scraped by aggregators and automated content sites.
These aggregators automatically post the content to their sites, including
the URLs.

Other Actionable Steps
• Video – Post “Who we are, what we do, who we cater to video to
the video sharing sites such as YouTube.com. Include your
primary keywords.
• Article – “Who we are, what we do, who we cater to, and when
you’re launching.”
• Press Release – Use above content to begin drafting up your
press release.
• Images – Ranking for image search plan.
• Publish your blog
• Guest post on authority sites
• Optimize your website to include your primary keywords.

Search Engine Optimization & Traffic
• Use Virtual Assistants for additional lead gen and off page SEO.
• Release press releases every couple of weeks (when applicable).
• Contact local news sources. Be newsworthy.
• Record videos, podcasts, articles, etc as often as possible.

Set Up Your Content Syndication Calendar

No one does a better job of explaining advanced
SEO strategies than these folks…
http://www.quicksprout.com/the-advanced-guide-to-
seo/

Raising Conversion Rates
• Focus on your Optin Conversion Rate – add additional incentives,
update copy, and specifically tell the user what to do and why to
do it.
• Sales Conversion Rate – Amazon color, countdown timer update,
Carefully craft your headlines and offer copy. Use high quality
and engaging images, & or video…
• Repeat successful campaigns: Set yourself up to run multiple
deals with a merchant you lock in. Study previous deal and
maximize effectiveness.
• Check all copy on site, including offer emails. Stay congruent.
• Use Humor and model what works, but stand apart.

Increase optin conversion rates

…will increase your sales conversion rates

Input social media URL’s in settings
Have them linked on your footer…

These upgrades will increase your optin
and sales conversion rates!
• No action required on your end.
• We’ll need to manually activate them on your site.
• If you want all 4 of these upgrades, we have made it as easy and
cost-effective as possible by slashing prices.
• Activate all 4, or any of them separately, by visiting
http://dailydealbuilder.com/plugins/

Questions?

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