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INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

INSIGHTOR

JABONG

IDEA STARTER
INSIGHTOR

INTENT

Jabong is

INTERPRETATION

KEY INSIGHT

fashion
authority

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

There is no brand
Online or on groung
That is truly for the really

young

Of the youth,
by the twenty somethings

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

which is so

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER

strange!
INSIGHTOR

INTENT

INTERPRETATION

In a country that
is increasingly getting

KEY INSIGHT

younger

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

While refusing to

get old

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

Fashion is defined

KEY INSIGHT

ID FACTOR

CONCERNS

on the streets
by the youth!

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

energy 

or idea

KEY INSIGHT

ID FACTOR

And there is no brand capturing that

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

The young want
to have their own

KEY INSIGHT

language

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

Their own

KEY INSIGHT

spaces

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

Their own

KEY INSIGHT

fashion

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

Which are not taken over by

older folk
and overcrowded by them

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

It's all in the word
A powerful word that sounds like a

gong

being struck inside your head

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER

JABONG
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

Will explain it some more
But first some

IDEA STARTER

concerns
INSIGHTOR

INTENT

INTERPRETATION

Everyone wants to be

young

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

Good ideas

KEY INSIGHT

catch fire

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

the online space is

KEY INSIGHT

ID FACTOR

democratic

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER

fashion
INSIGHTOR

INTENT

INTERPRETATION

Is what hits you

KEY INSIGHT

between
the eyes

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER

fashion
INSIGHTOR

INTENT

INTERPRETATION

Is not just

KEY INSIGHT

what
you wear

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER

fashion
INSIGHTOR

INTENT

It is

INTERPRETATION

KEY INSIGHT

a state
of being

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER

fashion
INSIGHTOR

INTENT

INTERPRETATION

Is that which is

KEY INSIGHT

ID FACTOR

CONCERNS

always ahead

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

Jabong is

KEY INSIGHT

ID FACTOR

CONCERNS

about fashion

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

It’s about

KEY INSIGHT

ID FACTOR

what’s next

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

What’s next

KEY INSIGHT

in music

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

What’s next

KEY INSIGHT

in movies

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

What’s next

KEY INSIGHT

in trends

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

What’s next

KEY INSIGHT

ID FACTOR

CONCERNS

in statements

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

And all of it is expressed in one

CONCERNS

IDEA STARTER

powerful expression,
jabong!
INSIGHTOR

INTENT

INTERPRETATION

It’s so totally

KEY INSIGHT

jabong!

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

She’s crazy

KEY INSIGHT

jabong!

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

OMG I’m so

KEY INSIGHT

jabong!

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

A word that will mean

desirable

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

A word that will mean

ID FACTOR

hot and new

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

A word that will mean

happening

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

A word that will mean

next!

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

Beyond the word though, is the

CONCERNS

IDEA STARTER

promise behind the word
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER

It's not just branding
and positioning,
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

Jabong needs to be a
fashion expression about

ID FACTOR

what's next

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER

Helping the young stay always ahead - be their

fashion
conscience
INSIGHTOR

INTENT

INTERPRETATION

Telling them what

colour
is next

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

Telling them what

trend
is next

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

Telling them what

KEY INSIGHT

accessory
is next

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

Telling them what

KEY INSIGHT

ID FACTOR

movie star
is next

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

Jabong should be a community that's

ahead of
the curve

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

Defining and deciding tomorrow's
street fashion for India

what’s good
for the mall

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

what’s great
for a date

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER

what to wear to
make heads turn
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

Jabong is the ultimate

fashion
statement

ID FACTOR

CONCERNS

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

Not just to be worn but

ID FACTOR

CONCERNS

to be flaunted

IDEA STARTER
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

CONCERNS

IDEA STARTER

On who, where
and what is next!
INSIGHTOR

INTENT

INTERPRETATION

KEY INSIGHT

ID FACTOR

Finally, how do we build this JABONG

CONCERNS

IDEA STARTER

persona, attitude,
experience, community online
and make 'them visible' on ground?
JABONG

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