If you are running a company then CRM helps you in business development and sales growth. In this blog, I am describing how CRM helps business to increase sales and what are the uses and benefits of CRM.

1. How CRM helps you in business development and sales growth -CRM/ERP
It has been seen that many small or large scaled businesses were failed or shut down due to
many reasons, such as improper planning, poor management, careless with customer needs,
lack of business capital, inability to learn from poor service, unsuitable location etc.
If you want to improve your business growth and success, you need to improve sales and
marketing processes as well. CRM is most powerful tool for an organization’s interactions
with customers.
So here I am sharing the information about CRM and it’s uses, which will be very helpful for
your business development and sales growth.
What is a CRM? – A brief introduction
CRM stands for Customer Relationship Management. CRM is widely used to analysis and
track each and every activity you interacted with customers and prospects. CRM helps a
business to recognize the value of its customers and to capitalize on improved customer
relations.
Understanding the customer needs batter, you will be more responsible for their needs. CRM
software is a tool that simplifies, centralizes, secures, and scales our customer engagement.
Why CRM is required for your Business?

2. Some key aspects of requirement of CRM for your business is to: -
1. Make your business more productive, useful and profitable per employee.
2. Looking for competitive advantage in a multi-channel customer environment.
3. Capture the enthusiasm of customers and ignore the old methods that we used to
market and sell to them.
4. Look into your near future and be predictive of your funds.
5. Reduce the risk and costs of employee turnover.
Good Approach to Design a successful CRM:
You need the right CRM approach in place from a business perspective. Here are below 7
steps to design a winning approach:
1. Clarify your vision: Make your vision both aspirational enough to have an impact,
and clear enough that the entire organization can understand it. Successful leaders
make their experience and clear vision, reusable and action-oriented for the valuable
team.

3. 2. Specify your business objectives: Business objectives are where vision and strategy
get translated into day-to-day work. Never make a mistake to replicate the old
business processes and objectives into new CRM system. View your implementation
as an opportunity to review and optimize how you work.
3. Get your team on board: Appoint to a good and expert team for business executive
sponsorship. The team is very important for your overall vision and business
objectives.
4. Demonstrate your strategy: Make strategy your vision achievable. For this you
should competing on price, offer different products, and emphasize you great after-
sales service.
5. Identify and analyze the metrics: Create dashboards for all levels of organization,
from sales representative and managers, to the executive team, so that this metrics can
be visible to everyone.
6. Prioritize your commencements: Everything can’t be achieved at once, so you have
to decide the most important to deliver first. For example, Training is on top priority
to use the new CRM system as soon as it is available.
7. Define your guideline: Prepare your guideline for being able to deliver improvement
and new features after you go live.
How CRM is helpful for your business and sales growth?
Relationships with customers are important for growth your organization. CRM technology
can help you be more connected to customers, enhance business performance, and growth of
your company bigger and faster.

4. 1. Finding right customers: Use the most of your marketing tools such as email, SMS, and
marketing automation by connecting them to CRM system. Sales and marketing team
will have a proper view of leads, so that they can engage communication and create them
into customers and make decision faster.
2. Develop more strong and continual relationships: Build the deep understanding of
customer’s business with you company. This will help you to build a strong bond of
trust and mutual success with customers.
How a CRM system can help an organization: Detailed explanation
a. Maintain goals preferences and challenges: Analysis goals, challenges and
preferences of customers. After every exchange, you should have to follow up. Store
these notes in CRM system to track the exact point for quick review.
b. Engage with relativity: After understanding a customer's business goals and
challenges you can recommend appropriate products or services, relevant to their
business interests, at the right time. Using CRM, you can know about purchase and
feedback of your products or services, so you can provide the most relevant content
and information.
c. Scale your One-to-One relationships: A CRM system can avail facilities of email
templates, setting up task reminders, and calling on phones to you connect with
customers faster and easier.
3. Reduce the cost of sales: For continue growth, new customers are key ingredients.
The trust of your existing customers will help to offset new customers.
4. Enhance skill of the Employee: Skill improvement and enhancement in sale
automation with right technology will free your employees from hazards old process of
marketing and sales services, so they can spend more time in talking with prospective
customers and build the strong relationships with existing customers.
5. Offer better customer service: The better service doesn’t mean to provide a better
product, you should also maintain the service before and after sale. Smoother interactions
build trust and encourage repeat business. Don't hit up your prospects with multiple
marketing promotions that will annoy or scare them away.
6. Improve customer retention: Invest your time wisely for strong relationships with
customer which will pay dividends for years to come.
Avoid common mistakes in CRM:
There are several reasons when CRM solution might not return the desired results, these are
pointed out as below: -
1. Lack of commitment: Everyone in the business should be committed to view their
operations from the customer’s point of view, otherwise the customer relationship will
break down. This causes to the customers dissatisfactions and eventually loss of your
business revenue. This is happened due to the lack of commitment from the employee
of organization to implementation of a CRM solution.

5. 2. Poor Communication and Interaction gap: In order to make CRM system working
secured and successful, all the relevant employees of the organization must know the
correct and proper information and it’s uses.
3. Weak directorship: The weak leadership cause problem for planning of CRM
implementation. If a proposed plan is not suitable for the right customer, you should
avoid it. Now redirect the teams back to drawing board to prepare a working solution.
4. CRM As Complete Solution: CRM can be considered as a complete solution but
some business requirements are need to be implemented.
So, trying to implement CRM as a complete solution can be risky approach. Divide
the CRM project into manageable pieces by setting up pilot programs and short-term
milestones. A main project will incorporate all the required groups and departments
but is small and flexible enough to allow adjustments along the way.
Conclusion:
The CRM is an extensive approach for creating, maintaining and expanding relationship with
the customers. It come up as one of the most widely recommended solutions for declining
market share and slow growth of many industries in general and banking and financial sector
in particular.
Habilelabs provides CRM software development services, web application development
and mobile app development services for a long time. I hope now it is clear to you what is
best for your audience base. Share with me in the comment section what you prefer for your
audience mobile website or mobile app?