2. Playbuzz network.............................................................................................................
More than
Publishers
Users Across
the Network
Publisher on Facebook

3. New content
consumers were born
in recent years

4. They’re always
They check their smartphones
times
per day
Source: Entrepreneur, June 2014

5. .............................................................................................................
Of the time we
watch TV, we also
use another device
With a
smartphone
With
PC/Laptop
Source: GiGAOM , Aug 2012

6. Don’t read
full articles
Don’t scroll
at all
Publishers find it
very difficult to keep
them around
Source: Slate, June 2013

8. A new breed of
publishers has
emerged

9. Owned Channels Stats
Mobile
>age 18
Publishers
80
MILLION
USERS/MONTH
5,000+
SITES
USA

10. REVEAL
FORMAT
IMAGE

11. .............................................................................................................
Content embedded on multiple websites

13. Source: The Whip, January, 2015
Ranked top publisher on
Facebook 3 months in a row
Highest percentage of
engagement per item

14. 180,000,000
160,000,000
140,000,000
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
0
Q1 Q2 Q3 Q4
Users
.............................................................................................................
Traffic growth over time

15. Publishers use for
Engagement
Monetization
New
product
Page
views
Virality Time spent
online
User
experience
Partners’
content
Ad
impressions
Native
advertising

16. How we grew from
monthly active users
in 10 months

17. Invested in growing FB users
Targeted the right audience
Created tailor-made content per segment
Invested in each segment to promote on FB
Posted content on
Identified relevant audience on Twitter to engage with our content
Result:
We grew from 0 to 15,000 unique
visitors in January, 2014
.............................................................................................................
Initial testing

18. .............................................................................................................
And then it happened…

19. Feb 26, 2014 - Feb 26, 2014
Feb 27, 2014 - Feb 27, 2014
After
Before
And then it happened….............................................................................................................

20. At the time, we had in-house content creator
5 days after this post was published, more than
people published content on Playbuzz
Those 200 articles brought in million unique visitors in
March
Those 13 million brought new authors
By the end of June, we had million unique visitors,
and over 10,000 content creators
The content mania chain reaction.............................................................................................................

21. 3 Primary Growth Hacking Tactics
Leverage Facebook, Google,
WordPress and others to
their FULL extent
Consider every aspect of
your user flow in light of
its overarching objective
Optimize manually
before enforcing
automation
Human 1st, Machine 2ndEmotional FlowEcosystems

22. Don't focus only on the immediate value generator
Ecosystems can’t be broken
The scale effect - whole is larger than the sum of its parts
Ecosystems

23. The emotional flow
Don’t copy!
Be inspired…
Look for the essence,
Not the symptom
Find your
original voice

24. Our original voice
Introspective The narrative
approach
Situational
“football”
Meaningful
reward

25. Copycat? Not all cats are the same

26. Try before you build
A/B testing is SO web 1.0
Automation modelled after
tested concepts

27. we did to continue to
every day

28. Create your own buzz
.............................................................................................................
The “empty format button” hack
Create your own buzz

29. .............................................................................................................
Less is More
AfterBefore

30. Titles & Thumbnails – Test and Tweak.............................................................................................................

31. .............................................................................................................
Don’t read
full articles
Don’t scroll
at all
Choosing the right format

32. 7 Fascinating Facts
About Elvis
Snackable, interactive storytelling.............................................................................................................

33. .............................................................................................................
7 Fascinating Facts
About Elvis
Elvis was a natural blonde.
His familiar hairstyle was dyed,
beginning back in high-school
Snackable, interactive storytelling

34. Share rate optimization
.............................................................................................................
Who were you married to in your past life?

35. Share rate optimization
.............................................................................................................
Who were you married to in your past life?