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DATA-DRIVEN
RETAIL
#CASSANDRA13	
  
CASSANDRASUMMIT2013	
  
HOW ONE MEGA-RETAILER IS DRIVING DOWN ENERGY COSTS
22% ACROSS 8,000 STORES
{ A B O U T U S }
SMART
DEVICE
MANAGEME
NT
FOR VERY
LARGE
ENTERPRIS
OUR
PARTNER
#CASSANDRA13	
  
CASSANDRASUMMIT2013	
  
MARKET TRENDS
GOAL: 20% LESS ENERGY
CHALLENGES
OUR APPROACH
VALUE DELIVERED
1
2
3
4
5
DATA-DRIVEN
RETAIL
{ W H AT W E W I L L
C O V E R }
“Experts often
possess more
data than
judgment.”
Colin Powell
#CASSANDRA13	
  
CASSANDRASUMMIT2013	
  
1 MARKET TRENDS
#CASSANDRA13	
  
CASSANDRASUMMIT2013	
  
2
EXPLOSION OF
SMART
DEVICES
3 BIG DATA
ECONOMICS
1
LEAN & GREEN
BUSINESS
THREE MARKET TRENDS
{ D R I V I N G D E M A N D }
CASSANDRASUMMIT2013	
  
#CASSANDRA13	
  
INFO
DETAILS
WEBSITE
LEAN GREEN
1
&
BRICK & MORTOR
CHALLENGES
R E TA I L
BRICK &
MORTAR
RETAILERS
FACE
INTENSE
COST
PRESSURE
CASSANDRASUMMIT2013	
  
#CASSANDRA13	
  
BEING “GREEN” IS DRIVING NEW
BEHAVIOR & DATA REQUIREMENTS
CASSANDRASUMMIT2013	
  
#CASSANDRA13	
  
SMART
DEVICES
EXPLOSION
2
ON THE ROOF
(~600PTS)
DEVIC
E
DATA FROM THE LIGHTING
(~600PTS)
FROM THE
METERS (~400PTS)
FROM
REFRIGERATION
(~200PTS)
CASSANDRASUMMIT2013	
  
ENERGY SPEND:
SPREAD ACROSS
HUNDREDS OF
DEVICES
TYPICAL	
  ENERGY	
  
USE	
  IN	
  RETAIL	
  
LIGHTING
HVAC
MISC
#CASSANDRA13	
  
SOLUTION
ECONOMICS
3
Metering, HVAC,
Lighting Controllers
Temperature,
sensor readings 15 min. intervals
15	
  
DEVICES	
  
1,800
DATA	
  POINTS	
  
~58M
PER	
  HOUR	
  
VOLUME ACROSS 8,071 STORES
Define “time series”: a sequence of data points, measured typically at
successive points in time, spaced at uniform time intervals.
CASSANDRASUMMIT2013	
  
#CASSANDRA13	
  
2 GOAL: 20% LESS ENERGY
#CASSANDRA13	
  
3 CHALLENGES
#CASSANDRA13	
  
INITIAL SUCCESS –
THEN,….
0	
  
500	
  
1000	
  
1500	
  
2000	
  
2500	
  
3000	
  
3500	
  
2010	
   2011	
   2012	
  
Number	
  of	
  Stores	
  Online	
  
Number	
  
of	
  
Stores	
  
Online	
  SAVINGS	
  
PERFORMANCE	
  
PROBLEMS	
  
DRIFT	
  
{ A D D I N G 5 0 + S T O R E S P E R
W E E K }
CASSANDRASUMMIT2013	
  
#CASSANDRA13	
  
APPLICATION SILOS
Vendor	
  A	
  
Store-­‐X	
  
Vendor	
  D	
  Vendor	
  C	
  Vendor	
  B	
  
Store-­‐X	
   Store-­‐X	
   Store-­‐X	
   Store-­‐X	
   Store-­‐X	
   Store-­‐X	
   Store-­‐X	
   Store-­‐X	
   Store-­‐X	
   Store-­‐X	
   Store-­‐X	
  
Even within same vendor architecture, multiple servers
Required, with limited data sharing capabilities.
{ M U LT I - V E N D O R
E N V I R O N M E N T }
CASSANDRASUMMIT2013	
  
#CASSANDRA13	
  
4 HOW WE SOLVED IT
#CASSANDRA13	
  
DASHBOARDS
EXECUTIVE
ENERGYBUILDING
OPERATIONS
§  Financial	
  
§  Environmental	
  
§  Equipment	
  Status	
  
§  Alerts	
  &	
  Alarms	
  
§  Policy	
  
§  Performance	
  
§  ConsumpKon	
  
§  Usage	
  Profile	
  
BRIGHTWORKS	
  
DATA	
  MANAGEMENT	
  LAYER	
  
VERTICAL APPLICATIONS
RIPTIDE	
  IO	
  &	
  3RD	
  PARTY	
  
§  AFDD	
  
§  ADR	
  
§  Building	
  Management	
  
§  CriKcal	
  Systems	
  Monitoring	
  
§  Dynamic	
  Pricing	
  
§  Safety	
  &	
  Security	
  
§  Work	
  Order	
  Management	
  
DEVICE	
  INTEGRATION	
  PLATFORM	
  
PROPOSED SOLUTION
CASSANDRASUMMIT2013	
  
#CASSANDRA13	
  
Solution optimized for time-series.
Performance at scale.
Broad language support.
Fault tolerance.
Commercial support & healthy community; not overly specialized.
TECHNICAL
CONSIDERATIONS
1
2
3
4
5
6 Keen on executing – avoid analysis paralysis.
CASSANDRASUMMIT2013	
  
#CASSANDRA13	
  
EVALUATION
RESULTS
1 6 12 18 24 30 36 Months of Data
Reads
 Writes
CASSANDRASUMMIT2013	
  
NEW
ARCHITECTURE
B R I G H T W O R K S C L U S T E R
P O W E R E D B Y C A S S A N D R A
CASSANDRA
BrightWorks
Applications
Weather
Utility Data
Stores Stores Stores
Vendor Siloes Vendor Siloes
CASSANDRASUMMIT2013	
  
5 RESULTS
#CASSANDRA13	
  
INSIGHTS GAINED
CASSANDRASUMMIT2013	
  
#CASSANDRA13	
  
INSIGHTS
PRIORITIZED
CASSANDRASUMMIT2013	
  
#CASSANDRA13	
  
OPERATIONAL INPROVEMENTS
{ B O N U S : M O R E T H A N J U S T
E N E R G Y S AV I N G S }
TROUBLESHO
OTING TOOL
FOR THE
FIELD
GLOBAL
REAL ESTATE
VIEW FOR
EXECUTIVES
IMPROVED
WORK FLOW
FAULT
DETECTION
NEXT
CASSANDRASUMMIT2013	
  
#CASSANDRA13	
  
Reliable high performance data store.
RE: data modeling perspective, pay more attention to
CQL3.
Datastax security features – additional layers is a
good thing.
Happy with decision to pre-compute as much as
possible.
KEY TAKE AWAYS
1
2
3
4
5
Data extract & validate rules; slow & with inevitable
surprises.
CASSANDRASUMMIT2013	
  
#CASSANDRA13	
  
QUESTIONS
ANSWERS
CASSANDRASUMMIT2013	
  
#CASSANDRA13	
  
 
Dave Leimbrock
Phone: +1 805 588 4580
Email: dleimbro@riptideio.com
t twitter.com/dleimbro
CONTACT ME
#CASSANDRA13	
  
CASSANDRASUMMIT2013	
  

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C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

  • 1. DATA-DRIVEN RETAIL #CASSANDRA13   CASSANDRASUMMIT2013   HOW ONE MEGA-RETAILER IS DRIVING DOWN ENERGY COSTS 22% ACROSS 8,000 STORES
  • 2. { A B O U T U S } SMART DEVICE MANAGEME NT FOR VERY LARGE ENTERPRIS OUR PARTNER #CASSANDRA13   CASSANDRASUMMIT2013  
  • 3. MARKET TRENDS GOAL: 20% LESS ENERGY CHALLENGES OUR APPROACH VALUE DELIVERED 1 2 3 4 5 DATA-DRIVEN RETAIL { W H AT W E W I L L C O V E R } “Experts often possess more data than judgment.” Colin Powell #CASSANDRA13   CASSANDRASUMMIT2013  
  • 4. 1 MARKET TRENDS #CASSANDRA13   CASSANDRASUMMIT2013  
  • 5. 2 EXPLOSION OF SMART DEVICES 3 BIG DATA ECONOMICS 1 LEAN & GREEN BUSINESS THREE MARKET TRENDS { D R I V I N G D E M A N D } CASSANDRASUMMIT2013   #CASSANDRA13  
  • 7. BRICK & MORTOR CHALLENGES R E TA I L BRICK & MORTAR RETAILERS FACE INTENSE COST PRESSURE CASSANDRASUMMIT2013   #CASSANDRA13  
  • 8. BEING “GREEN” IS DRIVING NEW BEHAVIOR & DATA REQUIREMENTS CASSANDRASUMMIT2013   #CASSANDRA13  
  • 10. ON THE ROOF (~600PTS) DEVIC E DATA FROM THE LIGHTING (~600PTS) FROM THE METERS (~400PTS) FROM REFRIGERATION (~200PTS) CASSANDRASUMMIT2013  
  • 11. ENERGY SPEND: SPREAD ACROSS HUNDREDS OF DEVICES TYPICAL  ENERGY   USE  IN  RETAIL   LIGHTING HVAC MISC #CASSANDRA13  
  • 13. Metering, HVAC, Lighting Controllers Temperature, sensor readings 15 min. intervals 15   DEVICES   1,800 DATA  POINTS   ~58M PER  HOUR   VOLUME ACROSS 8,071 STORES Define “time series”: a sequence of data points, measured typically at successive points in time, spaced at uniform time intervals. CASSANDRASUMMIT2013   #CASSANDRA13  
  • 14. 2 GOAL: 20% LESS ENERGY #CASSANDRA13  
  • 16. INITIAL SUCCESS – THEN,…. 0   500   1000   1500   2000   2500   3000   3500   2010   2011   2012   Number  of  Stores  Online   Number   of   Stores   Online  SAVINGS   PERFORMANCE   PROBLEMS   DRIFT   { A D D I N G 5 0 + S T O R E S P E R W E E K } CASSANDRASUMMIT2013   #CASSANDRA13  
  • 17. APPLICATION SILOS Vendor  A   Store-­‐X   Vendor  D  Vendor  C  Vendor  B   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Even within same vendor architecture, multiple servers Required, with limited data sharing capabilities. { M U LT I - V E N D O R E N V I R O N M E N T } CASSANDRASUMMIT2013   #CASSANDRA13  
  • 18. 4 HOW WE SOLVED IT #CASSANDRA13  
  • 19. DASHBOARDS EXECUTIVE ENERGYBUILDING OPERATIONS §  Financial   §  Environmental   §  Equipment  Status   §  Alerts  &  Alarms   §  Policy   §  Performance   §  ConsumpKon   §  Usage  Profile   BRIGHTWORKS   DATA  MANAGEMENT  LAYER   VERTICAL APPLICATIONS RIPTIDE  IO  &  3RD  PARTY   §  AFDD   §  ADR   §  Building  Management   §  CriKcal  Systems  Monitoring   §  Dynamic  Pricing   §  Safety  &  Security   §  Work  Order  Management   DEVICE  INTEGRATION  PLATFORM   PROPOSED SOLUTION CASSANDRASUMMIT2013   #CASSANDRA13  
  • 20. Solution optimized for time-series. Performance at scale. Broad language support. Fault tolerance. Commercial support & healthy community; not overly specialized. TECHNICAL CONSIDERATIONS 1 2 3 4 5 6 Keen on executing – avoid analysis paralysis. CASSANDRASUMMIT2013   #CASSANDRA13  
  • 21. EVALUATION RESULTS 1 6 12 18 24 30 36 Months of Data Reads Writes CASSANDRASUMMIT2013  
  • 22. NEW ARCHITECTURE B R I G H T W O R K S C L U S T E R P O W E R E D B Y C A S S A N D R A CASSANDRA BrightWorks Applications Weather Utility Data Stores Stores Stores Vendor Siloes Vendor Siloes CASSANDRASUMMIT2013  
  • 26. OPERATIONAL INPROVEMENTS { B O N U S : M O R E T H A N J U S T E N E R G Y S AV I N G S } TROUBLESHO OTING TOOL FOR THE FIELD GLOBAL REAL ESTATE VIEW FOR EXECUTIVES IMPROVED WORK FLOW FAULT DETECTION NEXT CASSANDRASUMMIT2013   #CASSANDRA13  
  • 27. Reliable high performance data store. RE: data modeling perspective, pay more attention to CQL3. Datastax security features – additional layers is a good thing. Happy with decision to pre-compute as much as possible. KEY TAKE AWAYS 1 2 3 4 5 Data extract & validate rules; slow & with inevitable surprises. CASSANDRASUMMIT2013   #CASSANDRA13  
  • 29.   Dave Leimbrock Phone: +1 805 588 4580 Email: dleimbro@riptideio.com t twitter.com/dleimbro CONTACT ME #CASSANDRA13   CASSANDRASUMMIT2013