When two seconds is too long, Acunu

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When two seconds is too long, Acunu

  1. 1. When Two Seconds Is Too Long A look at low latency, real-time analytics dai clegg VP Product Marketing dai@acunu.com @daiclegg
  2. 2. The new data sources driving big data analytics social media mobile apps web clicks infrastructure fabric/logs smart grids/smart meters dfid tags, etc Machine Data Social Data Batch Analytics Operational Intelligence mobile marketing social apps infrastructure monitoring @daiclegg batch reporting exploratory analysis data discovery 2
  3. 3. the BigHERE technology landscape TITLE Data data mining/ data warehousing quantitative analytics data access @daiclegg 3
  4. 4. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons ‣ ‣ quantitative analytics Identifies items that shoppers are likely to buy in future visits Coupon redemption rates as high as 24% data access immediacy of results hours @daiclegg minutes seconds 4 milli-seconds
  5. 5. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons ‣ ‣ 120 babies monitored ‣ quantitative analytics Neo-natal infant monitoring 120k messages /second babies data access immediacy of results hours @daiclegg minutes seconds 5 milli-seconds
  6. 6. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons windmills ‣ ‣ weather data, turbine operational data ‣ quantitative analytics 2.5 petabytes in Hadoop model weather to optimise wind farms babies data access immediacy of results hours @daiclegg minutes seconds 6 milli-seconds
  7. 7. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons windmills ‣ ‣ ‣ quantitative analytics ‣ 000s of transactions per second ‣ 120k messages /second shopping babies carts data access hours @daiclegg ‣ Neo-natal infant monitoring Global e-store 120 babies monitored Shopping cart session store minutes seconds 7 milli-seconds immediacy of results
  8. 8. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons windmills ‣ ‣ ‘000s of test readings per second Hi-tech Mftg ‣ comparing results to historic metrics quantitative analytics ‣ monitoring the test stations’ performance shopping babies carts data access hours @daiclegg automated hi-tech assembly minutes seconds 8 milli-seconds immediacy of results
  9. 9. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons windmills ‣ Neo-natal infant monitoring Real-time visibility of infrastructure ‣ ‣ 120 babies monitored Insight delivered into the cab ‣ Hi-tech Mftg ‣ quantitative analytics ‣ taxis shopping babies carts data access hours @daiclegg 120k messages /second Caught competitor ‘stealing’ web data minutes seconds 9 milli-seconds immediacy of results
  10. 10. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons windmills ‣ Hi-tech Mftg5000 events per second over ‣ quantitative analytics ‣ taxis maintaining 90 days history per campaign ‣ Mktg SMS Oracle/NetApp only supported 45 days shopping babies carts data access hours @daiclegg ingesting 300m SMSs daily minutes seconds 10 milli-seconds immediacy of results
  11. 11. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons windmills quantitative analytics ‣ Neo-natal infant monitoring ‣ 1000s of votes/boos/applauds per second ‣ 120 babies monitored ‣ “we were able to handle our problems with Hi-tech Mftg ‣ $5,000 and amessages /second 120k credit card.” - CTO, Tellybug taxis shopping babies carts data access hours @daiclegg X-factor SMS Mktg minutes seconds 11 milli-seconds immediacy of results
  12. 12. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing deep analytics worth the wait latest data, historic context, analytic insight money-off coupons windmills Hi-tech Mftg quantitative analytics taxis shopping babies carts data access hours minutes seconds just need put & get @daiclegg X-factor SMS Mktg 12 milli-seconds just need recent data immediacy of results
  13. 13. the Acunu Analytics Prod 1 Acunu Analytics can ingest data, at very high velocity, from any source Prod 2 Prod 3 Ventas Ron Rate Then, when a dashboard query is executed, the answer is there for instant response Mes en Curso Ventas x Vendedor Ventas BSF delay text The data is pre-processed, as it arrives, to filter, transform and enrich it with other corporate data Acunu Analytics But not just dashboards; there’s a JSON API so queries can be embedded in other apps delay text And the original data is stored for further analysis and to share with other analytic tools And aggregated into roll-up cubes of sums, averages, top k, etc, so query answers are already stored @daiclegg Prod 4 Contabilidad Cuentas Por Cobrar 13 Cuentas Por Pagar
  14. 14. Thank You. dai clegg VP Product Marketing dai@acunu.com @daiclegg

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