The document summarizes an exhibit designed by Peter Kimmins for typographer Jeremy Tankard. It includes a biography of Tankard, details of his typography work and company, and images of design work for the exhibit including a brochure, invitation, and other materials promoting Tankard's typography.

1. PORTFOLI PRINT
UPDATE
2010
Peter Kimmins peter@kimminsdesign.com www.kimminsdesign.com

2. TANKARD TYPOGRAPY EXHIBIT Designed an exhibit for typographer Jeremy Tankard
BIO
JEREMY TANKARD STUDIED GRAPHIC DESIGN in London at Central Saint Martins
and the Royal College of Art. He won a scholarship to further his studies at Reading
University on their one-year part-time course in letterforms. Following his
graduation from the RCA in 1992, he worked for several well-known agencies
and then set up Jeremy Tankard Typography.
When Jeremy Tankard was created in 1998, the idea was to design new typefaces
and offer a service for typographic design to suit clients own requirements.
From the outset the aim of the company was to create, manuacture and retail
high quality digital type, whilst keeping in touch with current computer
standards and techniques.
Jeremy is a member of ATypl and iSTD and has lectured on typography and given
workshops at a number of colleges; his work has received numerous awards
(Type Directors Club New York; Blue Island, 2001 Bukvar:raz International Type
Jeremy Tankard Design Competition (4 awards), and more).
He is happily married and lives in Cambridge, England.
Since graduating at the Royal College of Art Jeremy has
gained a worldwide reputation for the high quality and
unique designs of his typefaces. He initally worked with
major consultancies, advising and creating typography
One of Tankard’s
for some of the best known international brands. text face designs
His own words I began to focus on type generally during my time at the RCA. I spent a lot
of time in the letterpress room. For my thesis I designed the Disturbance
type (later released as FF Disturbance in 1993). It was called Disturbance as On learning more "about design and its history you come
my lecturers said “I couldn’t do this to the alphabet it is too disturbing”. to terms with the fact that nothing is new. The more I see
During my second/final year at the RCA I looked more closely at letters and my own ideas and work, the more I understand what I'm
created a couple more fonts. The very early stages of Bliss were created then.
doing, the more I realize how I draw a curve (why I do it a
After graduation I got a job in corporate design at Addison Design Consultants.
certain way — what looks right to my eye), and question
typographyw
My first project was Sabena Belgian Airlines (now gone). Addison went bankrupt
in 1994 (ish) and I went and worked at Wolff Olins, where I stayed for about proportion, relation, rhythm, pattern, the more I understand
4 years (though I did take 6 months off to travel Australia). During the 6 (ish) the little tricks that help to increase the effectiveness of
years of employment I developed Bliss and a few other fonts (Blue Island, The
Shire Types, Alchemy) in my spare time. When I came back from Australia I
a design — the bits people don't apreciate or see
basically knew I wanted to leave and do my own thing. So a few months after (or should see)."
my return I resigned and set up Jeremy Tankard Typography to focus on my
type designs.
Brochure using Aspect for
quotes; a ‘typeface with
which to create magic’
gift item: Bookmark
Opening spread for catalogue (eight panel brochure) of the typographer
Jeremy Tankard Typography Jeremy Tankard Typography
www. Typography.net
admission ticket night of Bliss*
ADMIT
TYPE
ONE
www. Typography.net
BaCK
EXHIBIT
Jeremy Tankard Typography
Bliss 14 point, RegulaR
www. Typography.net
Bliss / light, italic
FRONt Bliss / HEAVY, italic
Jeremy Tankard Bliss / RegulaR, italic
Bliss / EXTRA Bold, italic EXHIBIT
Bliss / MEDiUM, italic
*and other fine type
TYPE
Bliss / Bold, italic
EXHIBIT
TYPE
Bliss / Bold, italic Jeremy Tankard Typography
type
Bliss / MEDiUM, italic Bliss / EXTRA Bold, italic August 9, 2010 RSVP 617.345.6789
Bliss / RegulaR, italic Jeremy Tankard
Bliss / HEAVY, italic
Cover for 8 panel brochure; serving as oveview and catalogue of the typographer
Bliss / light, italic Invitation for event
FRONt
ADMIT
Bliss 14 point, RegulaR
Jeremy Tankard Typography
ONE
KIMMINS DESIGN
BaCK
be distributed at the exhibit entrance.
Bookmark (as gift item)
Please RSVP by July 1, 2010. Tickets will
admission ticket Jeremy
Cheers,
Admission ticket
www. Typography.net
and for the ages, wine and top-shelf liquor.
Jeremy Tankard Typography Jeremy Tankard Typography design-related (important) topics of the day
the night should be filled with type, talk of
typographic work at the Design Museum.
PRINT DESIGN www.kimminsdesign.com peter@kimminsdesign.com (m)508-353-0893
I am looking forward to sharing some of my
gift item: Bookmark
April 21, 2010

3. MAGAZINE REDESIGN
Tabula Rasa Microsoft never seems
to put all its weight
behind groundbreaking
How the
products — especially
if success may come at
the expense of its MS Surface
Windows and Office
Tablet Will Think Margins. cash cows.
Everyone who jammed into the Yerba Buena Center for the Arts in Even though the iPad looks like an
iPhone built for the supersize inhabit- Apple wants to move
San Francisco on January 27, 2010, knew what they were there for:
computing to a curated
Change
ants of Pandora, its ambitions are
Apple CEO Steve Jobs’ introduction of a thin, always-on tablet device
M
as much about shrinking our laptops
environment where
075
that would let people browse the Web, read books, send email, watch as about stretching our smartphones. That Apple-centric vision assures a nasty fight Apple won’t talk on the record about Google’s browser-centric
everything adheres ahead. In particular, the iPad represents a head- approach, but Jobs did address the notion when I interviewed
M
movies, and play games. It was also no surprise that the 1.5-pound Yes, the iPad is designed for reading,
butt to another bold new model for computing: him about interfaces several years ago. “While we love the Web products. Surface is the answer to the challenges from Apple and
iPad resembled an iPhone, right down to the single black button gaming, and media consumption. But it also
represents an ambitious rethinking of how we use to a carefully honed Google’s Chrome OS. and we’re going to have the best Web browser in the world, M most exciting product Google will be… yet another Windows
the World
nestled below the bright 10-inch screen. But about an hour into the computers. No more files and folders, physical interface… In some ways, Chrome is even more radical than the iPad. we do not want to make our UI look like a Web page,” he said.
“We think that’s wrong.” Clearly, he still thinks so. Apple
out of Redmond in years,
but the company has
upgrade. I ask Mundie whether we will
see a Windows 10. “Sure, from a brand
presentation, Apple showed something unexpected — something that keyboards and mouses. Instead, the iPad offers a Spawn of a pure Internet company, it is itself pure Internet.
streamlined yet powerful intuitive experience that’s its play to become the center of a post-PC era. But While Apple wants to move computing to a curated environ- favors the pristine orderliness of autocracy to the messy been shockingly timid point of view,” he says. Will it resemble
not many people even noticed. In addition to the lean-back sorts of freedom of an open system. in pushing it into the the Windows we know and, um, love?
psychically in tune with our mobile, attention-chal- to succeed, it will have to beat out the other familiar ment where everything adheres to a carefully honed interface,
activities one expects from a tablet (demonstrated by Jobs while lenged, super-connected new century. Instant-on powerhouses that are working to define and domi- Google believes that the operating system should be nearly While Google and Apple are each positioning themselves as marketplace. Almost three years after it “Who knows?”
077
relaxing in a comfy black armchair), there was a surprising pitch for power. Lightning-fast multitouch response. Native nate the future. invisible. Good-bye to files, client apps, and onboard storage pioneers of the next paradigm, Microsoft — the company that was announced, Surface is still a novelty One thing we do know is that a heated
the iPad as a lean-forward device, one that runs a revamped version of applications downloaded from a single source that There’s a lot to love about Apple’s vision. As we — Chrome OS channels users directly into the cloud, with the dominates the current one — has a more iterative approach. in a few hotel lobbies and retail stores. battle is breaking out over the grave
simplifies purchases, organizes updates, and ensures start to establish the conventions made possible confidence that the Web will soon provide everything from It’s taking an evolutionary path that integrates the seismic Apple all but announced that the iPad site of the GUI. While unveiling the
Apple’s iWork productivity apps. In many ways, Jobs claimed, the iPad could damage its own desktop and laptop
security. Apple has even developed a custom chip, by advanced multitouch, we’ll perform ever native-quality applications to printer drivers. Google hopes that changes in the digital world into its flagship products, without most heralded Apple product since the
would be better than pricier laptops and desktops as a tool for high- the A4, that both powers the machine and helps more complicated tasks by rolling, tapping, and a wave of Chrome-powered netbooks set for release this fall any jarring leaps. Three years back, Microsoft introduced business, but Microsoft never seems to iPhone, Jobs presented a powerful and
end word processing and spreadsheets. If anyone missed the point, extend its battery life to 10 hours. The iPad’s price drumming our fingers on screens, like pianists will hasten that day, and its designers are already sketching out Surface, a technology that lets people use their fingers and put all its weight behind groundbreak- compelling vision of what comes next.
Apple’s design guru Jonathan Ive gushed in a promotional video that puts it in the zone of high-end netbooks: $500 for tickling the ivories. The iTunes App Store model the next generation of Chrome OS devices, including touch- objects to interact with table-sized displays. Later this year, ing products — especially if success may Now he will have to fend off some tough
By Steven Levy a basic 16-gig, Wi-Fi-only model. (A version with gives us a safe and easy means to get powerful screen tablets. the Xbox will implement a motion-tracking system called come at the expense of its Windows and rivals — and tough criticism to make that
the iPad wasn’t just a cool new way to gobble up media — it was AT&T 3G connectivity will cost $130 more, plus Office cash cows.
programs at low prices. Rigidly enforced standards Google vice president Sundar Pichai contends that having an Project Natal. Chief strategy officer Craig Mundie, Redmond’s vision a reality.
blazing a path to the future of computing. $30 a month for unlimited data.) But don’t call it of aesthetics will ensure that the iPad remains an delegated seer, says it’s all part of a transition from the GUI — Indeed, Microsoft seems locked into
iTunes-like app store is unnecessary, because desktop software
a netbook, a category Jobs went out of his way to easy-to-navigate no-clutter zone. And since we’re is just about dead. “In the past 10 years, we’ve seen almost no the graphical user interface that began with Mac and Win- producing somewhat improved versions
trash as a crummy compromise. The iPad is the first Email steven_levy@wired.com.
obligated to link our credit cards to Apple, micro- dows — to the NUI — a natural user interface based on touch, of those programs every few years. That
Apple will have to beat out the embodiment of an entirely new category, one that payments are built in, providing traditional media
new major native applications,” he says, ticking off the few
exceptions: Skype, iTunes, Google Desktop, and the Firefox gestures, and voice recognition. means a decade from now, Microsoft’s
other familiar powerhouses Jobs hopes will write the obituary for the computing
paradigm that Apple itself helped develop. If Jobs
companies with at least a hope of avoiding and Chrome browsers. “We are betting on the fact that all the Incremental change, however, can ultimately mean no change.
the poorhouse.
that are working to define and has his way, before long we may be using our laptops But there’s also a lot to worry about.
user will need are advanced Web apps.” (Pichai acknowledges
that the Web can’t currently handle powerful games but says
A decade ago, Microsoft came up with its own vision of a
tablet computer. But the company tried to have it both ways:
dominate the future. primarily as base stations for syncing our iPads. It’s a pain to lug around an external that new technologies like Native Client and HTML5 will fix a new category of device that ran an old style of software —
076
The fact is, the way we use computers is outmoded. keyboard, which many people will that problem.) specifically, a modified version of Windows. (Using Windows,
M
The graphical user interface that’s still part of our require if they’re serious about banging Though critics of Google worry about the company’s power, computer pioneer Alan Kay says, was “a very bad idea for
WIRED: 18.04 Features daily existence was forged in the 1960s and ’70s, out documents. (My brief exposure to Chrome OS is an open source system, and the Web apps Google this kind of interaction.”) The Tablet PC, introduced in 2002,
even before IBM got into the PC business. Most the iPad’s onscreen keyboard wasn’t encourages will, unlike Apple’s, be available on any device was a flop. Meanwhile, advances from Microsoft’s labs can
of the software we use today has its origins in the encouraging.) Apple’s system is closed in a way that or browser. approach bar mitzvah age before finding their way into
M pre-Internet era, when storage was at a premium,
machines ran thousands of times slower, and ap-
the Mac (and even Windows) OS never was — all
apps are cleared through Cupertino, and developers iWorld
plications were sold in shrink-wrapped boxes for and publishers are a step removed from their users,
hundreds of dollars. With the iPad, Apple is making who make transactions through the App Store.
“While we love the Web and
we’re going to have the best
Web browser in the world,
we do not want to make our UI
look like a Web page,” he said.
“We think that’s wrong.”
M Redesign of article ‘How the Tablet will change the world’
* iPad WiFi 16GB
Retail price: $499,
iPad WiFi 32GB
Retail price: $599,
iPad WiFi 64GB
Retail price: $699
Hardware cost est.: Hardware cost est.: Hardware cost est.:
$259.60 $289.10 $348.10
Gross margin: 52% Gross margin: 48.3% Gross margin: 49.8%
*As reported by iSupply
Illustrating examples of conceptual thinking in a magazine format,
created with InDesign, Illustrator and Photoshop.
Opening spread for typographer/designer Jan Tschichold as it would appear in Metropolis magazine.
concept KIMMINS DESIGN
PRINT DESIGN www.kimminsdesign.com peter@kimminsdesign.com (m)508-353-0893