5 Pinterest Marketing Tools to Generate Traffic

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This article will teach you the top 5 pinterest marketing tools you need to start dominating Pinterest. Learn about the power of hashtags and other methods that most people don't know about. Visit: http://crawfordandobrien.com/how-to-leverage-pinterest-to-drive-more-traffic-than-youtube-linkedin-google-combined/

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5 Pinterest Marketing Tools to Generate Traffic

  1. 1. 5 Pinterest Marketing Tools YouNeed to Generate TrafficIf you aren’t driving traffic from Pinterest, you’re missing out on ahuge opportunity. Pinterest is one of the best places to drive traffic,and it’s a hot place for buyers. Most of the users on Pinterest arewomen, and women tend to spend more money.Overall, traffic is greater on Pinterest than Youtube, LinkedIn, andGoogle+ put together. Furthermore, more than 50% of people preferPinterest over sites like Facebook to follow things that they like.Pinterest is also considered trustworthy, with over 80% of onlinecustomers trusting recommendations from the site. The goal of theheat-map above is just to show you that the top left (first board) getsthe most views. Thus have the most important pins on the top left ofyour account.Who’s on Pinterest?Studies show that people who are on Pinterest are often there toshop. Typically, people pin up boards of wish lists or things that theypurchased that they wanted. Almost a quarter of Pinterest users willpurchase an item after seeing it on the site. And businesses aretaking advantage of this, since many use it for marketing purposes.More than 100 different brands have online marketing on Pinterest.From Pillsbury to Vogue Magazine, Pinterest users can followanything they like. Most Pinterest users follow an average of nineretailers. That’s even more than twitter or Facebook. Pinterest usersare also about 10% more likely to actually buy something than auser on a different social media site.The Power of RepinningRepinning is the act of “posting” something that you found onsomeone else’s Pinterest board to your own. Once you do this, you
  2. 2. can make comments and organize your “pins” to sort of resemble acork board. Most of the images you see on Pinterest are these sortsof repins. The nice thing is that you can then add comments on whatyou’ve repinned, thus giving a review of the product that others cansee. Remember to include your links in comments on pins so youcan drive traffic back to your site. Don’t spam, but recognize whento place your link at the right time.Popular topicsA list of the seven most popular topics that Pinterest had last yearinclude:• Illustration and Illustrated Art• Food• DIY / Arts and Crafts• Fashion• Photography• Interior Design• HumorThe Power of HashtagsTo filter through these topics, you can use hashtags. Hashtags arebasically the number symbol in front of a word. Forexample, #Foodwill bring up all the tweets and/or pins that have thatparticular hashtag. This is a way that you can filter your interests. Ifyou’re using this sort of thing for marketing, it’s important to keep upwith the trends.Hashtags are a big deal. Programmatic ad networks like RadiumOneuse hashtags as a big component of analyzing big data todetermine buying habits and what people like. Imagine being able tomarket to people based off their hashtags. Not only that, buthashtags exist on other social networks like Google+ andFacebook…I hope you’re starting to see the power of hashtags. You
  3. 3. can search on hashtag aggregators like tagboard to get big pictureideas on what people are searching for.Scheduling PostsPingraphy.com allows you to schedule posts by hashtag. That way,when you are browsing the ranked hashtags, you can put your ownproducts in when they most likely will be seen. Make sure that whenyou are pinning your product that you explain it and link to yourwebsite. Even if someone enjoys what they see, they needinformation to actually make a purchase.Cool Pinterest ToolOne of my favorite Pinterest tools is Pinstamatic. They allow you tocreate cool looking sticky notes, quotes, website snapshots etc. Andit’s free. Go check it out.Marketing with PinterestTo start marketing on Pinterest, you can convert a personal accountinto a business one. If you already use your personal account, youcan set up a new one specifically for your business. After that, it’s allin how you organize and display content. Make sure that you areclear and concise in your language as you are discussing yourproducts and brand. Pairing that up with good images will improvethe odds that your content will be repinned.As mentioned above, it’s very important to link to your site. By usinghashtags, you will ensure that your posts come up in those specificsearches. This will get you guaranteed viewers, provided you areusing popular hashtags. When you are arranging your content, makesure that each board is cohesive. Keep track of hashtag traffic andadjust your approaches as needed.If you’re ready to dominate Pinterest, go create a business accountand start posting. Follow a bunch of people in your niche and repin
  4. 4. their content. Then they will naturally want to follow you back. Onceyou have a large user base, you will start to see your traffic rise. Tolearn more about Pinterest Marketing, read this blog post.  

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