Composable DXP is all the rage. Why is the industry moving towards SaaS and Composable architecture? What are the benefits of composable for customers? And is composable for everyone. These are all questions that are addressed in the Architecture guide to SaaS presentation. Next to that we’re also addressing that the actual migration. What if you already have a platform installation with years of investment into getting it just how you like? How do you gradually move your architecture over to something that is MACH and headless? Do you need a full rebuild?

1. The Architect’s Guide
to SaaS Migration
Pieter Brinkman
@pieterbrink123
#sugcon
Jason St-Cyr
@StCyrThoughts

2. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Pieter Brinkman
Senior Director Technical Marketing, Sitecore
@pieterbrink123
Hello!
Jason St-Cyr
Director Developer Relations, Sitecore
@StCyrThoughts

3. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
A lot of tech and opportunity
Questions?
https://sli.do
Code: SUGCON22

4. Why are we here?

5. Companies need focus

6. Remove distraction

7. Use the right tool for the right job

8. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
How does this translate to DXP today
DXP solution
Hosting
Content
Management
Email
marketing
Marketing
automation
Digital Asset
management
Analytics
Disaster Recovery
Monitoring
Technical Support
Installation
Compliance
Hardware
Software

9. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
How does this translate to DXP today
DXP solution
Hosting
Content
Management
Email
marketing
Marketing
automation
Digital Asset
management
Analytics
Disaster Recovery
Monitoring
Technical Support
Installation
Compliance
Hardware
Software

10. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
How does this translate to DXP today
DXP solution
Hosting
Content
Management
Email
marketing
Marketing
automation
Digital Asset
management
Analytics
Disaster Recovery
Monitoring
Technical Support
Installation
Compliance
Hardware
Software

11. Why Composable DXP?
Questions?
http://sli.do Code: SUGCON22

12. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved.
Sitecore’s composable strategy
• Best of Breed
• Better together
• Open API's based on standards

13. Platform ➡ Composable

14. … but first…
"What about $specific_topic$?"

15. “IT DEPENDS.”

16. Is composable always
the right solution?

17. “IT DEPENDS.”

18. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Platform or Composable
Platform DXP
• Integrated solution full of
features
• Overtime efforts will go up to
maximize and maintain value
Composable DXP
• Stand alone products that need
integration
• There is no limit in value it will
only increase overtime when
you add more solutions

19. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Every customer is unique
Composable
For customers that
• need a highly (global) scalable solution.
• want to remove risk and burdens of
hosting and product upgrades
• integrate with existing marketing stack
• Want to use different best of breed
marketing stack to solve business
issues that they have today.
• Need technology and vendor freedom
Platform
For customers that
• effortless (global) scaling is not a
requirement.
• have one team doing everything: content,
campaign, email marketing, etc.
• Has limited existing marketing stack that
drives value.
• Want one integrated tool that does it all.
• Are willing to fit their business
requirements to features of the platform
Example considerations;

20. Let’s get started!

21. Scenario 1:
XM “Jamstack”
A team is keeping up with
the latest and greatest,
and are excited to move to
a Composable option and
never upgrade again.
Questions?
https://sli.do Code: SUGCON22

22. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
What does the solution look like?
Composable vendor solutions
Static Site Host
DAM
CDN

23. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
What does the solution look like?
Composable vendor solutions
Headless implementation
Sitecore content delivery
Static Site Host
DAM
CDN
Experience Edge

24. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
What does the solution look like?
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Static Site Host
DAM
CDN
Experience Edge

25. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Jamstack in XM Cloud
Composable vendor solutions
Headless implementation
Sitecore content delivery Experience Edge
Sitecore marketing services XM Cloud
Static Site Host
DAM
CDN

26. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Jamstack in XM Cloud
Why show this?
• This is easy mode.
• Experience Edge
makes the transition
easier.
• Shows an ideal
architecture you can
strive for.
Experience Edge
XM Cloud
Static Site Host
DAM
CDN

27. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Jamstack in XM Cloud
Things to
watch out for
• Content migration
• No Content Delivery
customizations
• No XP features, so XP
modules will not work.
Experience Edge
XM Cloud
Static Site Host
DAM
CDN

28. Scenario 2:
XP “Global Brand”
All around the world teams
are working together on
hundreds of sites with
multiple production
solutions and
technologies.

29. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
What does the solution look like?
Sitecore marketing services
Sitecore infrastructure
Europe North America Asia Australia

30. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
What does the solution look like?
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Europe North America Asia Australia

31. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
What does the solution look like?
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Europe North America Asia Australia

32. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
What does the solution look like?
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Europe North America Asia Australia
Static Site Host DAM CDN
Marketing
Automation

33. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 1: Track with Personalize
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Static Site Host DAM CDN
Marketing
Automation
Europe North America Asia Australia
Personalize

34. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 1: Track with Personalize
Static Site Host DAM CDN
Marketing
Automation
Personalize
Why is this a
good idea?
• Low effort
• Gathers session data
for later use of
Personalize
• Gradual migration of
personalization
• Gradual roll-out of
training
Europe North America Asia Australia

35. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 1: Track with Personalize
Static Site Host DAM CDN
Marketing
Automation
Personalize
Things to
watch out for
• Analytics data sprawl
• Two sources of
personalization
Europe North America Asia Australia

36. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 1: Track with Personalize
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Static Site Host DAM CDN
Marketing
Automation
Personalize
Europe North America Asia Australia

37. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 2: Go to the Edge
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Static Site Host DAM CDN
Marketing
Automation
Experience Edge
Europe North America Asia Australia

38. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 2: Go to the Edge
Static Site Host DAM CDN
Marketing
Automation
Why is this a
good idea?
• Core web vitals
• Global delivery
• Gradual application
transition, no need to
rebuild all at once.
Experience Edge
Europe North America Asia Australia

39. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 2: Go to the Edge
Static Site Host DAM CDN
Marketing
Automation
Things to
watch out for
• Upgrades are not trivial
for older versions.
• XP Personalization still
running a lot for some
sites
• Static publish is not
magic!
Experience Edge
Europe North America Asia Australia

40. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 2: Go to the Edge
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Static Site Host DAM CDN
Marketing
Automation
Personalize
Experience Edge
Europe North America Asia Australia

41. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 3: Transition to XM
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Static Site Host DAM CDN
Marketing
Automation
Personalize
Europe North America Asia Australia

42. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 3: Transition to XM
Static Site Host DAM CDN
Marketing
Automation
Personalize
Why is this a
good idea?
• No more XP
infrastructure!
• Much closer to XM
Cloud
• Transitioned to
Personalize
Europe North America Asia Australia

43. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 3: Transition to XM
Static Site Host DAM CDN
Marketing
Automation
Personalize
Things to
watch out for
• CD customizations
• XP personalization !=
Personalize
• xDB data migration not
always a great ROI
• Lift-and-shift vs. In-
place transition
Europe North America Asia Australia

44. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 3: Transition to XM
Static Site Host DAM CDN
Marketing
Automation
Personalize
What if?
• Skip xDB migration?
• Need regional
personalize isolation?
• Need a CDP instead?
Europe North America Asia Australia

45. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 3: Transition to XM
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Static Site Host DAM CDN
Marketing
Automation
Personalize
Experience Edge
Europe North America Asia Australia

46. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 4: Migrate to Next.js JSS
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Static Site Host DAM CDN
Marketing
Automation
Experience Edge
Europe North America Asia Australia

47. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 4: Migrate to Next.js JSS
Static Site Host
Experience Edge
Why is this a
good idea?
• Removes any
dependencies on
content delivery
servers
• Ready for XM Cloud!
Europe North America Asia Australia
DAM CDN
Marketing
Automation

48. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 4: Migrate to Next.js JSS
Static Site Host
Experience Edge
Things to
watch out for
• Content delivery
customizations
• Server-side session
reliance
Europe North America Asia Australia
DAM CDN
Marketing
Automation

49. Let’s do a status check…
Questions?
https://sli.do Code: SUGCON22

50. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Where are we now?
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Static Site Host DAM CDN
Marketing
Automation
Personalize
Experience Edge
Europe North America Asia Australia

51. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Where are we now?
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Static Site Host DAM CDN
Marketing
Automation
Personalize
Experience Edge
Europe North America Asia Australia

52. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Where are we now?
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Static Site Host DAM CDN
Marketing
Automation
Personalize
Experience Edge
Europe North America Asia Australia

53. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Where are we now?
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Static Site Host DAM CDN
Marketing
Automation
Personalize
Experience Edge
Europe North America Asia Australia

54. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Where are we now?
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services
Sitecore infrastructure
Static Site Host DAM CDN
Marketing
Automation
Personalize
Experience Edge
Europe North America Asia Australia

55. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 5: Migrate to XM Cloud
Composable vendor solutions
Headless implementation
Sitecore content delivery
Sitecore marketing services XM Cloud
Static Site Host DAM CDN
Marketing
Automation
Personalize
Experience Edge

56. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
Step 5: Migrate to XM Cloud
Composable vendor solutions
Headless implementation
Static Site Host DAM CDN
Marketing
Automation
Personalize
Edge
XM Cloud

57. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. https://europe.sugcon.events/
The Composable DXP
Static Site Host
DAM
CDN
Marketing
Automation
Personalize
Composable DXP
Edge
XM Cloud

58. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved.
The big ideas
• Right tool for the job
• Go to the Edge
• Take steps
• IMPORTANT: IT DEPENDS!

59. © 2022 Sitecore User Group Conference Europe and its respective speakers. All rights reserved.
We are proud community members! Please contact
us on the following handles:
sitecorechat.slack.com twitter
@pieterbrink123 @pieterbrink123
@jason-st-cyr @StCyrThoughts
Audience webcam
Questions? https://sli.do/ code:
SUGCON22

60. sitecore.com/ukrainefund
Thank you!
Jason St-Cyr
@StCyrThoughts
Pieter Brinkman
@pieterbrink123

61. sitecore.com/ukrainefund
Questions?
https://sli.do/
Code: SUGCON22