CIGNA BRANDING CAMPAIGN

1. CIGNA HK 2015 OCT
BRANDING CAMPAIGN
Communication items

2. PRINT
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Free Newspapers
Full Page Thematic Ad
Paid Newspapers
Full Page Thematic Ad
Paid Newspaper
Bonus quarter-page write up

3. OOH
> Bus Body
– Period: Nov 6 – Dec 3 (4 weeks)
– Format: Emperor Plus
– Quantity: 52x 50
Total Bus
Routes
20
Cross-Harbor
Routes
30
HK Island
Routes
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4. > MTR Trackside 12-sheet
– Period: Nov 6 – Dec 3 (4 weeks)
– Quantity: 50x (Nov 6 – 19); 150x (Nov 20 – Dec 3)
– Total Stations Covered: 45
OOH
Key
Stations
Covered
(Total 29x)
Admiralty
Causeway
Bay
Central
Mong Kok
Tsim Sha
Tsui
Quarry
Bay
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5. > Bonus item - MTR In-train stickers next to saloon window
– Period: Nov 12 – 25 (2 weeks)
– Quantity: 2x half train (56x stickers per half train)
– Position: Island Line (Total Island Line trains: 33)
OOH
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6. FACEBOOK POSTS
Post 1 Post 2 Post 3 Post 4
Post 5 Post 7Post 6
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7. CIGNA WEBSITE BANNERS
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Website hero banner – 360 survey (Website & mobile ver.)
360 survey landing page (Website & mobile ver.)
Website hero – Medical and Health insurance (Website & mobile ver.)

8. YAHOO/ HOMEPAGE/ ROADBLOCK
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9. YAHOO/ HOMEPAGE/ FPL
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10. YAHOO/ HOMEPAGE/ TL3
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11. YOUTUBE/ HOMEPAGE/ MASTHEAD
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12. APPLE DAILY/ IPHONE FP FIXED BANNER VER.1
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13. APPLE DAILY/ ANDROID FP FIXED BANNER VER.1
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14. APPLE DAILY/ IPHONE FP FIXED BANNER VER.2
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15. APPLE DAILY/ ANDROID FP FIXED BANNER VER.2
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16. APPLE DAILY/ NATIVE AD
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17. APPLE DAILY/ ROS/ SUPER HEAD BANNER
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18. KOL FACEBOOK NEWSFEED PROMOTION – JOEY LEUNG
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19. KOL FACEBOOK NEWSFEED PROMOTION – KEAREN PANG
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20. KOL FACEBOOK NEWSFEED PROMOTION – AKINA FONG
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