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MACHINE READING
WHAT DOES IT MEAN FOR PUBLISHERS?
Paul Groth (@pgroth)
Disruptive Technology Director
labs.elsevier.com
#SSP2015 Big Literature, Big Usage
“THE AUTOMATIC, UNSUPERVISED
UNDERSTANDING OF TEXT”
Etzioni, Oren, Michele Banko, and Michael J. Cafarella. "Machine Reading." AAAI.
Vol. 6. 2006.
MACHINE READING
MACHINE READING
D. A. Ferrucci
“Introduction to this is
Watson”
10.1147/JRD.2012.2184
356
http://searchengineland.com/google-introduces-rich-medical-content-knowledge-graph-214559
MAS DEMO
https://vimeo.com/117688421
From Kuansan Wang: https://mix.office.com/watch/17q8a2u1ahep
NATURAL LANGUAGE PROCESSING
NATURAL LANGUAGE PROCESSING
MACHINE READING
NATURAL LANGUAGE PROCESSING
MACHINE READING
Etzioni, Oren, Michele Banko, and Michael
J. Cafarella. "Machine Reading." AAAI. Vol.
6. 2006.
Figure 1. Schematic representation of the PaleoDeepDive workflow.
Peters SE, Zhang C, Livny M, Ré C (2014) A Machine Reading System for Assembling Synthetic Paleontological Databases. PLoS ONE 9(12):
e113523. doi:10.1371/journal.pone.0113523
http://127.0.0.1:8081/plosone/article?id=info:doi/10.1371/journal.pone.0113523
SOME THINGS TO THINK ABOUT
THINK PAPERS NOT PAPER
AUGMENT YOUR CONTENT
AUTOMATE AND THEN CURATE
WORK
MULTIPLE FORMATS
SAVE EVERYTHING
99% of query logs contain entities
25% of queries contain new terms
Your data scientists love data
PDF DOWNLOADS ONLY?
6 THINGS
1. Think papers not paper
2. Augment your content
3. Automate then curate
4. Embrace multiple formats
5. Save everything
6. A PDF download isn’t the only APP
Machine reading is the automated, unsupervised understanding of text.
A NOTE ON PRODUCTIVITY
Benjamin F. Jones
The Burden of Knowledge and the ‘Death
of the Renaissance Man’: Is Innovation
Getting Harder?
“if one is to stand on the shoulders of giants,
one must first climb up their backs, and the
greater the body of knowledge, the harder
this climb becomes.” - Jones

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Machine Reading: What it means for publishers?

Editor's Notes

  1. Knowledge graphs are becoming integral to search
  2. Qustion answering
  3. We do data integration but for single domains. Deep high quality data Is important
  4. Source centric approach
  5. Source centric approach
  6. Source centric approach
  7. Yield centric approach. We use frequencies to be able to “the automatic, unsupervised understanding of text”
  8. A great database but manually curated
  9. Automatically build such a database
  10. Data is open
  11. If you’re publisher to be part of these systems
  12. blender
  13. We curate and then automate
  14. xml
  15. Content snippets, you have key data!
  16. Scholarly productive is not growing fast enough