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Petya Laleva
Petya Laleva
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LG Mobile How PR Helped LG to Achieve its Corporate Mission and Objectives
How a Korean-based conglomerate plans to overtake Europe ,[object Object],[object Object],[object Object],[object Object],[object Object]
LG Mobile Mission & Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
The Campaign – a brain child of pr ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why blogs became useful for PR ,[object Object],[object Object],[object Object]
Putting an LG face to a blog ,[object Object],[object Object],[object Object],[object Object]
How to become one of the boys This is the stage when LG joined the blogging Community. The publics were not yet trusty of LG ’ s motives. The LG persona started to comment and share information with the bloggers. The last stage finds LG as a well-known and trusted member of the community where LG may even shape the debate ’ s direction.
Building the relationship ,[object Object]
Phase 1 – building credibility
Make your voice heard ,[object Object],[object Object]
Phase 2 - Influencing
Supporting activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement: Primary ,[object Object],[object Object],[object Object],[object Object]
Measurement: secondary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And the winner is… ,[object Object],[object Object],[object Object],[object Object]
References: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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3 petya laleva lg mobile

  • 1. LG Mobile How PR Helped LG to Achieve its Corporate Mission and Objectives
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. How to become one of the boys This is the stage when LG joined the blogging Community. The publics were not yet trusty of LG ’ s motives. The LG persona started to comment and share information with the bloggers. The last stage finds LG as a well-known and trusted member of the community where LG may even shape the debate ’ s direction.
  • 9.
  • 10. Phase 1 – building credibility
  • 11.
  • 12. Phase 2 - Influencing
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.