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          And How it Benefits the L o n g T a i l
                          Sage Hill School                                                                              The Sage Hill Difference
                                                                                                       e of knowledge and the
                                                                      We inspire in our students a lov
                                                                                                     creatively, compassionately
                             Our Mission                              ability to use that knowledge
                                                                      and courageously throughout
                                                                                                     their lives.


                                                                                                                                        ter of
                                                                                                    It’s easy to see the unique charac program.
                          WHAT SETS SAGE HILL APART                                                 Sage Hill School in all asp ects of our
                                                                                                                                                         L SC
                                                                                                                                                  HI L          H
                                                                                                                                          SA GE




                                                                                                                                                                OO
                                                                                                                                                                    L
                                                                                                                                              ES                0
                                                                                                                                                    T. 2 0 0



                                                                                                        Arts                              Athletics
                          Academics                            Engagement                                                                         Coaches and instructors
                                                                 Students have numerous                    Faculty includes working
                                                                                                                                                  are former college and
                            Humanities, arts and sciences        opportunities to serve as leaders in      actors, musicians,
                                                                                                                                                  professional athletes.
                            curriculum offers 30 Advanced        the school community and beyond.          dancers and artists.
                            Placement and accelerated                                                                                             Facilities: new Mondo® turf
                                                                 Nationally recognized, four year          Seven different arts
                            courses in all disciplines.                                                                                           football, soccer and lacrosse
                                                                 Service Learning program is fully         disciplines.
                                                                                                                                                  field, track, gymnasium, sand
                            Faculty chosen for expertise          integrated into the curriculum,           Facilities: 30,000 square-            volleyball court, baseball field
                            in their fields; majority hold        providing thousands of hours of           foot, state-of-the-art                and outdoor basketball courts.
                            advanced degrees.                     student service annually and              Studio includes a digital
                                                                                                                                                   Interscholastic sports are
                             Seminar style classes average         teaching social entrepreneurship.        art lab, ceramics studio,
                                                                                                                                                   rigorous, competitive, and
                             15 students and foster critical       Spring at Sage year-end travel,          dance room, ample
                                                                                                                                                   teach valuable lessons in
                             thinking, collaboration               seminar and internship program            rehearsal space and a
                                                                                                                                                   sportsmanship, integrity,
                             and development of close              moves learning beyond the                 black box theatre.
                                                                                                                                                    discipline and courage.
                             relationships with teachers.           traditional classroom.




                                                                                                                                                                                             Cumulative
                                                                                                                                                                                                      Class of 2012
                                                                                                                              dents compared to




                                                                                                                                                                                                                                                                           Class of 2012
                                                                                             The achievements of Sage Hill stu program’s success.
                                                                                                                                                                                                                      +                                 1920




                                                                                                                                                                                                                                                                       SAT 1
                                                                                                                                                                                                                                                 1500                                              Math                                 641
                                                                                                                                                                                                                                                                                                                             514




                          SCHOLASTIC SCORECARD                                               national norms further confirm our
                                                                                                                                                                                                                                                                                                  Writing                              645
                                                                                                                                                                                                                                                                                                                           489


                                                                                                                                                                                        Advanced Placement (AP) Scores




                                                                                                                                                                                                                                                                                                            4x
                                                                                                                                                                                                                                                 2011-2012 Academic Year                   Sage Hill        National


                                                                                                                                                                                                                                                  Students

                                                                                                                                                                                                  8 6%                                                          76%
                                                                                                                                                                                                                                                  who passed
                                                                                                                                                                                                                                                  AP exams

                                                                                                                               National
                                                             to national averages
                                                                                                                                                                                                  of the class of 2012

                                                                                                                 Sage Hill                                                                        took at least one AP




                           Cumulative /SAT 1 Scores compared
                                                                                                                                                                                                  test while attending
                                                                                                                                                                                                  Sage Hill                                       60%                                                                     more AP
                                                                                                                                                                                                                                                                                                              Scholars than the
                                                                                                                                                                                                                                                                                                             national average
                                                                                                                                                                                                                                                                                                             (Scholars must pass at
                                                                                                                                                                                                                                                                                                             least three AP exams
                                                                                                                                                                                                                                                                                                             during the school year)


                                                                                                                                                                           634
                                                                                                                                                                                      Sources: collegeboard.org, basisshools.org




                                                                                                                                                                                      A PERSONAL FOCUS

                                                                                                                             Critical Reading                       497                                                             Average
                                                                                                                                                                                                                                                               38:1 vs. 945:1
                                                                                                                                                                                                                                   15
                                                                                                                                                                                                                                   class size:
                                                                                                             Class of 2012




                                                                                                                                                                                                                                                            Sage Hill’s Student
                              Cumulative
                                      Class of 2012




                                                                                                                                                                                                                                                        to College Counselor ratio                           California’s Student


                                                                                                                                                                            641
                                                                                                                                                                                                                                                                                                          to College Counselor ratio
                                                                                                         SAT 1




                                                                                    1920
                                                                                                                                                                                                                                                                                                                               Source: cde.ca.gov

                                                                                                                                                                                     COLLEGE AND UNIVERSITY MATRIC
                                                                                                                             Math                                    514              Nearly 100% of Sage Hill graduates
                                                                                                                                                                                      four-year colleges and universities. pursue post-secondary education at
                                                                                                                                                                                                                           This map represents an overview of
                                                                                                                                                                                                                                                                           ULATION


                                                      +
                                                                                                                                                                                     the colleges and


                                                                        1500
                                                                                                                                                                                     universities they
                                                                                                                                                                                     have entered
                                                                                                                                                                                     during the last
                                                                                                                                                                                     four years.


                                                                                                                                                                            645
                                                                                                                             Writing                                489




Monday, November 19, 12
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L   o   n   g   t   a   i   l




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o o l ,           l it ?
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big Content Goes Beyond our “standard Bins”




                          Blog   Status Updates   Visuals

Monday, November 19, 12
Sage Hill School                                                                                   The Sage Hill Difference
                                                                       We inspire in our students a love of knowledge and the
                                   Our Mission                         ability to use that knowledge creatively, compassionately
                                                                       and courageously throughout their lives.



                          WHAT SETS SAGE HILL APART                                                    It’s easy to see the unique character of
                                                                                                       Sage Hill School in all aspects of our program.
                                                                                                                                                              L SC
                                                                                                                                                       HI L




                                                                                                                                                                  H
                                                                                                                                                   E



                                                                                                                                                                      OO
                                                                                                                                               SA G




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                                                                                                                                                      ES              0
                                                                                                                                                           T. 2 0 0


                          Academics                           Engagement                                 Arts                                 Athletics
                            Humanities, arts and sciences       Students have numerous                           Faculty includes working             Coaches and instructors
                            curriculum offers 30 Advanced       opportunities to serve as leaders in             actors, musicians,                   are former college and
                            Placement and accelerated           the school community and beyond.                 dancers and artists.                 professional athletes.
                            courses in all disciplines.         Nationally recognized, four year                 Seven different arts                 Facilities: new Mondo® turf
                            Faculty chosen for expertise        Service Learning program is fully                disciplines.                         football, soccer and lacrosse
                            in their fields; majority hold      integrated into the curriculum,                  Facilities: 30,000 square-           field, track, gymnasium, sand
                            advanced degrees.                   providing thousands of hours of                  foot, state-of-the-art               volleyball court, baseball field
                            Seminar style classes average       student service annually and                     Studio includes a digital            and outdoor basketball courts.
                            15 students and foster critical     teaching social entrepreneurship.                art lab, ceramics studio,            Interscholastic sports are
                            thinking, collaboration             Spring at Sage year-end travel,                  dance room, ample                    rigorous, competitive, and
                            and development of close            seminar and internship program                   rehearsal space and a                teach valuable lessons in
                            relationships with teachers.        moves learning beyond the                        black box theatre.                   sportsmanship, integrity,
                                                                traditional classroom.                                                                discipline and courage.



                          SCHOLASTIC SCORECARD                                             The achievements of Sage Hill students compared to
                                                                                           national norms further confirm our program’s success.

                          Cumulative /SAT 1 Scores compared to national averages                                    Sage Hill      National



                                                                                                                                                                              634
                                                                                                                                Critical Reading                 497
                            Cumulative
                                     Class of 2012




                                                                                                             Class of 2012




                                                                                1920
                                                                                                         SAT 1




                                                                                                                                                                              641
                                                     +              1500
                                                                                                                                Math                                 514

                                                                                                                                                                              645
                                                                                                                                Writing                         489




                                Print, E-mail, Word of Mouth, signage
Monday, November 19, 12
Characteristics of
                          Big Content




Monday, November 19, 12
                           ?
Time and Energy




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SEARCH
                                                   Domain Authority   Page Authority   Total Links


                               “One Race”
                                 (NYT)                   99                84            2677


                            “Bolt’s Last Run”            99                 1              0

                              How to Make
                                a Video                  70                39             282

                          Keeping Video in Email
                                Accessible               70                 1              0


                             Why the BLEEP               27                39             35



Monday, November 19, 12
Characteristics of
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                            Evergreen

                            creates obstacles

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                           search




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Stats & Takeaways!
                          Seek & Find Homework sheet to engage
                          elementary school students
                          Show value to Louisville’s 32 Catholic Schools
                          Completed within two, 1.5-hour sessions
                          Segment captains (the kids) choreograph and plan
                          their section
                          Students posted to their social networks to show off their
                          "music video"—without being asked to do so; proud of
                          what they did as a group




Monday, November 19, 12
Stats & Takeaways!
                           47,000+ views on YouTube
                           More than 17 pages of comments from alumni
                           More than 30 new freshman in this year's enrolling class, all
                           with higher accumulative test scores
                           Record open house turnout




Monday, November 19, 12
Stats & Takeaways!
                          Seek & Find Homework sheet to engage
                          elementary school students
                          Show value to Louisville’s 32 Catholic Schools
                          Completed within two, 1.5-hour sessions
                          Segment captains (the kids) choreograph and plan
                          their section
                          Students posted to their social networks to show off their
                          "music video"—without being asked to do so; proud of
                          what they did as a group




Monday, November 19, 12
He y, who ’s that?




Monday, November 19, 12
FAQ
Monday, November 19, 12
Sage Hill School                                                                         The Sage Hill Difference
                                                                       We inspire in our students a love of knowledge and the
                              Our Mission                              ability to use that knowledge creatively, compassionately
                                                                       and courageously throughout their lives.



                          WHAT SETS SAGE HILL APART                                                    It’s easy to see the unique character of
                                                                                                       Sage Hill School in all aspects of our program.
                                                                                                                                                        L SC
                                                                                                                                                 HI L




                                                                                                                                                            H
                                                                                                                                          E



                                                                                                                                                                OO
                                                                                                                                         SA G




                                                                                                                                                                    L
                                                                                                                                                ES              0
                                                                                                                                                     T. 2 0 0


                          Academics                           Engagement                                 Arts                            Athletics
                            Humanities, arts and sciences       Students have numerous                      Faculty includes working            Coaches and instructors
                            curriculum offers 30 Advanced       opportunities to serve as leaders in        actors, musicians,                  are former college and
                            Placement and accelerated           the school community and beyond.            dancers and artists.                professional athletes.
                            courses in all disciplines.         Nationally recognized, four year            Seven different arts                Facilities: new Mondo® turf
                            Faculty chosen for expertise        Service Learning program is fully           disciplines.                        football, soccer and lacrosse
                            in their fields; majority hold      integrated into the curriculum,             Facilities: 30,000 square-          field, track, gymnasium, sand
                            advanced degrees.                   providing thousands of hours of             foot, state-of-the-art              volleyball court, baseball field
                            Seminar style classes average       student service annually and                Studio includes a digital           and outdoor basketball courts.
                            15 students and foster critical     teaching social entrepreneurship.           art lab, ceramics studio,           Interscholastic sports are
                            thinking, collaboration             Spring at Sage year-end travel,             dance room, ample                   rigorous, competitive, and
                            and development of close            seminar and internship program              rehearsal space and a               teach valuable lessons in
                            relationships with teachers.        moves learning beyond the                   black box theatre.                  sportsmanship, integrity,
                                                                traditional classroom.                                                          discipline and courage.



                          SCHOLASTIC SCORECARD                                             The achievements of Sage Hill students compared to
                                                                                           national norms further confirm our program’s success.
Monday, November 19, 12
Sage Hill School                                                                                                              The Sage Hill Difference


                                 Our Mission
                                                                                        We inspire in our students a love of knowledge and the
                                                                                        ability to use that knowledge creatively, compassionately
                                                                                        and courageously throughout their lives.
                                                                                                                                                                                                                                      A PERSONAL FOCUS
                      WHAT SETS SAGE HILL APART




                                                                                                                                                                                                                                                                                                               38:1 vs. 945:1
                                                                                                                            It’s easy to see the unique character of
                                                                                                                            Sage Hill School in all aspects of our program.



                                                                                                                                                                                                                                                              Average
                                                                                                                                                                                               L SC




                                                                                                                                                                                                                                                                                   15
                                                                                                                                                                                        HI L




                                                                                                                                                                                                                                      SCHOLASTIC SCORECARD The achievements of Sage Hill students compared to




                                                                                                                                                                                                   H
                                                                                                                                                                                   E



                                                                                                                                                                                                       OO
                                                                                                                                                                                SA G




                                                                                                                                                                                                           L
                                                                                                                                                                                       ES              0



                                                                                                                                                                                                                                                             class size:
                                                                                                                                                                                            T. 2 0 0


                      Academics
                           Humanities, arts and sciences
                                                                           Engagement
                                                                                 Students have numerous
                                                                                                                                Arts
                                                                                                                                       Faculty includes working
                                                                                                                                                                              Athletics
                                                                                                                                                                                       Coaches and instructors                                                                         national norms further confirm our program’s success.
                                                                                                                                                                                                                                       HISTORY 1 Scores compared to national averages students a loveNational
                                                                                                                                                                                       are former college and


                                                                                                                                                                                                                                                                         We inspire in our                         of knowledge and the
                           curriculum offers 30 Advanced                         opportunities to serve as leaders in                  actors, musicians,
                           Placement and accelerated                             the school community and beyond.                      dancers and artists.                            professional athletes.
                           courses in all disciplines.                           Nationally recognized, four year                      Seven different arts                            Facilities: new Mondo® turf




                                                                                                                                                                                                                                                       Our Mission
                           Faculty chosen for expertise                          Service Learning program is fully                     disciplines.                                    football, soccer and lacrosse
                           in their fields; majority hold                        integrated into the curriculum,                       Facilities: 30,000 square-                      field, track, gymnasium, sand


                                                                                                                                                                                                                                      Cumulative /SAT
                           advanced degrees.                                     providing thousands of hours of                       foot, state-of-the-art                          volleyball court, baseball field


                                                                                                                                                                                                                                                                         ability to use that knowledge creatively, compassionately
                                                                                                                                                                                                                                                                                                   Sage Hill
                           Seminar style classes average                         student service annually and                          Studio includes a digital                       and outdoor basketball courts.
                           15 students and foster critical                       teaching social entrepreneurship.                     art lab, ceramics studio,                       Interscholastic sports are


                                                                                                                                                                                                                                       With each graduating class, Sage Hill School’s
                           thinking, collaboration                               Spring at Sage year-end travel,                       dance room, ample                               rigorous, competitive, and


                                                                                                                                                                                                                                                                                     Sage Hill’s Student                   California’s Student
                                                                                                                                                                                                                                                                                                                              Opened 30,000 square foot
                           and development of close                              seminar and internship program                        rehearsal space and a                           teach valuable lessons in
                           relationships with teachers.                          moves learning beyond the                             black box theatre.                              sportsmanship, integrity,



                                                                                                                                                                                                                                       legacy of pioneering an innovativeand courageously throughout their 2009 College at Sage Hill
                                                                                 traditional classroom.                                                                                discipline and courage.



                      SCHOLASTIC SCORECARD                                                                       The achievements of Sage Hill students compared to                                                                                                       and to College Counselor ratio              lives. state-of-the-art performing arts
                                                                                                                                                                                                                                                                                                                        to    space Counselor ratio
                                                                                                                                                                                                                                       individualized approach to education                                                                       634
                                                                                                                 national norms further confirm our program’s success.


                                                                                                                                                                                                                                                                                                             Critical Reading
                      Cumulative /SAT 1 Scores compared to national averages

                                                                                                                                                                                                                                                                                                                                       497 Source: cde.ca.gov
                                                                                                                                           Sage Hill            National




                                                                                                                                                                                                                                       continues to grow.




                                                                                                                                                                                                                                          Cumulative
                                                                                                                                                                                                                   634




                                                                                                                                                                                                                                                   Class of 2012




                                                                                                                                                                                                                                                                                                                                       Class of 2012
                                                                                                                                                                                                                                                                                  2003
                                                                                                                                                          Critical Reading                        497
                          Cumulative
                                   Class of 2012




                                                                                                                                    Class of 2012




                                                                                                 1920
                                                                                                                               SAT 1




                                                                                                                                                                                                                     641
                                                      +                              1500
                                                                                                                                                           Math                                       514
                                                                                                                                                                                                                                                                                                                                                                                   Celebrated 10 year
                                                                                                                                                                                                                                                                                                                                                                            2010
                                                                                                                                                                                                                                                                                      1920 graduating class easy to see the unique
                                                                                                                                                                                                                                       WHAT +SETS SAGE HILL APART It’s Hill School in all aspects of our program.




                                                                                                                                                                                                                                                                                                                                   SAT 1
                                                                                                                                                                                                                                                                                                                                                                              character of 641
                                                                                                                                                                                                                                      COLLEGE AND UNIVERSITY MATRICULATION
                                                                                                                                                           Writing                               489
                                                                                                                                                                                                                    645
                                                                                                                                                                                                                                                                                         First                                                                                     anniversary
                                                                                                                                                                                                                                                                                                                             Math                        514
                                                                                                                                                                                                                                                                          1500                           Sage
                                                                                                                                                                      4x
                      Advanced Placement (AP) Scores 2011-2012 Academic Year                                                                        Sage Hill        National
                                                                                                                                                                                                                                                                                                                                                               Spring at Sage

                                  86%
                                                                                         Students
                                                                                         who passed
                                                                                         AP exams                       76%                                                                                                           Nearly 100% of Sage Hill graduates pursue post-secondary education at                                       2011 C
                                                                                                                                                                                                                                                                                                                                                               year-end travel,
                                   of the class of 2012
                                                                                                                                                                                                                                                                                                2004
                                                                                                                                                                                                                                      four-year colleges and universities. This map represents an overview of                                    HI L
                                                                                                                                                                                                                                                                                                                                                      LS            645
                                                                                                                                                                                                                                                                                                                                                               seminar, and
                                                                                                                                                                                                                                                                                                                             Writing                   489 program begins
                                                                                                                                                                                                                                                                                                                                                               independent project
                                   took at least one AP
                                                                                           60%




                                                                                                                                                                                                                                                                                                                                                                                         H
                                   test while attending




                                                                                                                                                                                                                                                                                                                                                                               E
                                                                                                                                                                                        more AP

                                                                                                                                                                                                                                      the Early
                                                                                                                                                                                                                                          colleges and
                                   Sage Hill




                                                                                                                                                                                                                                                                                                                                                                                          OO
                                                                                                                                                                                                                                                                                                                                                                              SA G
                                                                                                                                                                           Scholars than the
                                                                                                                                                                           national average
                                                                                                                                                                           (Scholars must pass at                                                                   2000                       Sage Hill Honor Code implemented




                                                                                                                                                                                                                                                                                                                                                                                           L
                                                                                                                                                                           least three AP exams

                      Sources: collegeboard.org, basisshools.org
                                                                                                                                                                           during the school year)

                                                                                                                                                                                                                                      universities they
                                                                                                                                                                                                                                          90s
                                                                                                                                                                                                                                                                                                                                                ES
                      A PERSONAL FOCUS
                                                                                                                                                                                                                                      havesmall group of parents
                                                                                                                                                                                                                                         A   entered               Sage Hill School
                                                                                                                                                                                                                                                                   opened its doors
                                                                                                                                                                                                                                                                                                                                                           0
                                                                                                                                                                                                                                                                                                                                                   T. 2 0 0 2012
                                                                                                                                                                                                                                                                                                         2005
                                                                                                                                                                                                                                      during the last




                                                                                                                                                                                                                                                                                                                                                                     4x
                                                                         Average
                                                                                                                 38:1 vs. 945:1                                                                                                          joined forces to create
                                                                        15
                                                                        class size:                                                                                                                                                                                to 120 students in
                                                                                                          Sage Hill’s Student                                                California’s Student
                                                                                                                                                                                                                                       Advanced Placement (AP) Scores 2011-2012 AcademicEight athletic teams Hill
                                                                                                                                                                                                                                        Academics County
                                                                                                                                                                                                                                      four new college-prep high
                                                                                                                                                                                                                                         a
                                                                                                                                                                                                                                            years.                Engagement
                                                                                                                                                                                                                                                                   grades 9 and 10                       Year
                                                                                                                                                                                                                                                                                                            Arts Sage                National AthleticsNew, professional-grade
                                                                                                      to College Counselor ratio                                          to College Counselor ratio
                                                                                                                                                                                                                                         school in Orange                                                                       advance to CIF                    ®                       Mondo turf athletic
                                                                                                                                                                                                                 Source: cde.ca.gov

                                                                                                                                                                                                                                             Humanities, arts and sciences            Students have numerous                                  Faculty includes working           Coaches fiandand track
                                                                                                                                                                                                                                                                                                                                                                                             eld instructors
                      COLLEGE AND UNIVERSITY MATRICULATION
                                                                                                                                                                                                                                             curriculum offers 30 Advanced            opportunities to serve as leaders in                    actors, musicians,                 are former college and
                                                                                                                                                                                                                                                                                              Students
                      Nearly 100% of Sage Hill graduates pursue post-secondary education at
                      four-year colleges and universities. This map represents an overview of
                                                                                                                                                                                                                                             Placement and accelerated                the school community and beyond.                        dancers and artists.               professional athletes.

                                                                                                                                                                                                                                                                                                                              76%
                      the colleges and

                                                                                                                                                                                                                                                                                              who passed
                      universities they
                      have entered




                                                                                                                                                                                                                                                  86%
                      during the last
                                                                                                                                                                                                                                             courses in all disciplines.              Nationally exams                                                                           Facilities: new Mondo® turf
                                                                                                                                                                                                                                                                                              AP recognized, four year                        Seven different arts
                      four years.                                                                                                                                                                                                                                                                             Code of Hon
                                                                                                                                                                                                                                                                                                                         or


                                                                                                                                                                                                                                             Faculty chosen for expertise             Service Learning program is fully                       disciplines.                       football, soccer and lacrosse
                                                                                                                                                                                                                                             in their fields; majority hold           integrated into the curriculum,                         Facilities: 30,000 square-         field, track, gymnasium, sand
                                                                                                                                                                                                                                             advanced degrees. 2012
                                                                                                                                                                                                                                                of the class of                       providing thousands of hours of                         foot, state-of-the-art             volleyball court, baseball field
                                                                                                                                                                                                                                                took at least one AP
                                                                                                                                                                                                                                                                                              60       %
                                                                                                                                                                                                                                                                                      student service annually and                                                               and outdoor basketball courts.
                                                                                                                                                                                                               34% California



                                                                                                                                                                                                                                             Seminarwhile attending
                                                                                                                                                                                                                                                test style classes average                                                                    Studio includes a digital
                                                                                                                                                                                                               13% West (Non-CA)




                                                                                                                                                                                                                                      1995                                         2000                                       2005                                   2010                                    2015
                                                                                                                                                                                                                6% Southeast
                                                                                                                                                                                                                9% Midwest
                                                                                                                                                                                                               37% Northeast
                                                                                                                                                                                                                                             15 Sage Hill foster critical
                                                                                                                                                                                                                                                students and                          teaching social entrepreneurship.                       art lab, ceramics studio,               more AP
                                                                                                                                                                                                                                                                                                                                                                                 Interscholastic sports are
                                                                                                                                                                                                                                                                                                                                                                        Scholars than competitive, and
                                                                                                                                                                                                                                                                                                                                                                                 rigorous, the
                                                                                                                                                                                                                1% International



                                                                                                                                                                                                                                                                                      Spring at Sage year-end travel,
                                                                                                                                                                                                                   or Gap Year


                                                                                                                                                                                                                                             thinking, collaboration                                                                          dance room, ample
                     HISTORY
                     With each graduating class, Sage Hill School’s                                                                                                                                                                          and development of close                 seminar and internship program                          rehearsal space and a national average lessons in
                                                                                                                                                                                                                                                                                                                                                                                 teach valuable
                                                                                                                                                                                                                                                                                                                                                                        (Scholars must pass atintegrity,
                                                                                                                                                                                                                                                                                                                                                                                 sportsmanship,California
                                                                                                                                                                                                                                                                                                                                                                                             34%
                                                                                                                                                                               Opened 30,000 square foot
                                                                                                                                                                   2009


                                                                                                                                                                                                                                                                                      moves learning beyond the
                     legacy of pioneering an innovative and                                                                                                                    state-of-the-art performing arts

                     individualized approach to education
                     continues to grow.
                                                                                                                                                                               space at Sage Hill

                                                                                                                                                                                                                                             relationships with teachers.                                                                     black box theatre.
                                                                                                                                                                                                                                                                                                                                                                        least three AP exams courage.
                                                               2003

                                                                                                   First graduating class
                                                                                                                                                                            2010
                                                                                                                                                                                              Celebrated 10 year
                                                                                                                                                                                              anniversary
                                                                                                                                                                                                                                                                                      traditional classroom.                                                                     discipline and West (Non-CA)
                                                                                                                                                                                                                                                                                                                                                                                             13%
                                                                                                                                                                                                                                                                                                                                                                       during the school year)
                                                                                                                                                                                                            Spring at Sage
                                                                                                                                                                                                            year-end travel,
                                                                                                                                                                                        2011


                                                                                                                                                                                                                                         sagehillschool.org
                                                                                                                 2004                                                                                       seminar, and

                         Early
                         90s
                                                                            2000                               Sage Hill Honor Code implemented
                                                                                                                                                                                                            independent project
                                                                                                                                                                                                            program begins
                                                                                                                                                                                                                                                                                                                                                                                         6% Southeast
                                                                           Sage Hill School

                                                                                                                                                                                                                                      Sources: collegeboard.org, basisshools.org
                        A small group of parents                           opened its doors                                                                                                            2012


                                                                                                                                                                                                                                                                                                                                                                                             9% Midwest
                                                                                                                         2005
                        joined forces to create                            to 120 students in
                        a new college-prep high                            grades 9 and 10                                                                                                         New, professional-grade
                                                                                                                         Eight athletic teams
                        school in Orange County                                                                          advance to CIF                                                            Mondo® turf athletic
                                                                                                                                                                                                   field and track


                                                                                                       Code of Hono
                                                                                                                   r
                                                                                                                                                                                                                                                                                                                                                                                             37% Northeast
                    1995                                             2000                                              2005                                         2010                                                    2015                                                                                                                                                              1% International
                                                                                                                                                                                                                                                                                                                                                                                                 or Gap Year
                      sagehillschool.org

                                                   facebook.com/sagehillschool




Monday, November 19, 12
Big Content and The Long Tail
Big Content and The Long Tail
Big Content and The Long Tail
Big Content and The Long Tail
Big Content and The Long Tail
Big Content and The Long Tail
Big Content and The Long Tail
Big Content and The Long Tail
Big Content and The Long Tail

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Big Content and The Long Tail

  • 1. big content And How it Benefits the L o n g T a i l Sage Hill School The Sage Hill Difference e of knowledge and the We inspire in our students a lov creatively, compassionately Our Mission ability to use that knowledge and courageously throughout their lives. ter of It’s easy to see the unique charac program. WHAT SETS SAGE HILL APART Sage Hill School in all asp ects of our L SC HI L H SA GE OO L ES 0 T. 2 0 0 Arts Athletics Academics Engagement Coaches and instructors Students have numerous Faculty includes working are former college and Humanities, arts and sciences opportunities to serve as leaders in actors, musicians, professional athletes. curriculum offers 30 Advanced the school community and beyond. dancers and artists. Placement and accelerated Facilities: new Mondo® turf Nationally recognized, four year Seven different arts courses in all disciplines. football, soccer and lacrosse Service Learning program is fully disciplines. field, track, gymnasium, sand Faculty chosen for expertise integrated into the curriculum, Facilities: 30,000 square- volleyball court, baseball field in their fields; majority hold providing thousands of hours of foot, state-of-the-art and outdoor basketball courts. advanced degrees. student service annually and Studio includes a digital Interscholastic sports are Seminar style classes average teaching social entrepreneurship. art lab, ceramics studio, rigorous, competitive, and 15 students and foster critical Spring at Sage year-end travel, dance room, ample teach valuable lessons in thinking, collaboration seminar and internship program rehearsal space and a sportsmanship, integrity, and development of close moves learning beyond the black box theatre. discipline and courage. relationships with teachers. traditional classroom. Cumulative Class of 2012 dents compared to Class of 2012 The achievements of Sage Hill stu program’s success. + 1920 SAT 1 1500 Math 641 514 SCHOLASTIC SCORECARD national norms further confirm our Writing 645 489 Advanced Placement (AP) Scores 4x 2011-2012 Academic Year Sage Hill National Students 8 6% 76% who passed AP exams National to national averages of the class of 2012 Sage Hill took at least one AP Cumulative /SAT 1 Scores compared test while attending Sage Hill 60% more AP Scholars than the national average (Scholars must pass at least three AP exams during the school year) 634 Sources: collegeboard.org, basisshools.org A PERSONAL FOCUS Critical Reading 497 Average 38:1 vs. 945:1 15 class size: Class of 2012 Sage Hill’s Student Cumulative Class of 2012 to College Counselor ratio California’s Student 641 to College Counselor ratio SAT 1 1920 Source: cde.ca.gov COLLEGE AND UNIVERSITY MATRIC Math 514 Nearly 100% of Sage Hill graduates four-year colleges and universities. pursue post-secondary education at This map represents an overview of ULATION + the colleges and 1500 universities they have entered during the last four years. 645 Writing 489 Monday, November 19, 12
  • 2. juandesant / FLICKR Monday, November 19, 12
  • 10. L o n g t a i l Monday, November 19, 12
  • 11. o o l , l it ? s is c I c a l T h i t d o w h a b u t Monday, November 19, 12
  • 13. Let’s give credit where credit is due Dr. Pete Meyers @dr_pete SEOmoz http://mz.cm/VGxVsw Monday, November 19, 12
  • 14. PNDY / FLICKR Monday, November 19, 12
  • 15. big Content, REALLY? I already create great content! Monday, November 19, 12
  • 16. t e n t ? g C o n t i s B i W H a Monday, November 19, 12
  • 17. big Content Goes Beyond our “standard Bins” Blog Status Updates Visuals Monday, November 19, 12
  • 18. Sage Hill School The Sage Hill Difference We inspire in our students a love of knowledge and the Our Mission ability to use that knowledge creatively, compassionately and courageously throughout their lives. WHAT SETS SAGE HILL APART It’s easy to see the unique character of Sage Hill School in all aspects of our program. L SC HI L H E OO SA G L ES 0 T. 2 0 0 Academics Engagement Arts Athletics Humanities, arts and sciences Students have numerous Faculty includes working Coaches and instructors curriculum offers 30 Advanced opportunities to serve as leaders in actors, musicians, are former college and Placement and accelerated the school community and beyond. dancers and artists. professional athletes. courses in all disciplines. Nationally recognized, four year Seven different arts Facilities: new Mondo® turf Faculty chosen for expertise Service Learning program is fully disciplines. football, soccer and lacrosse in their fields; majority hold integrated into the curriculum, Facilities: 30,000 square- field, track, gymnasium, sand advanced degrees. providing thousands of hours of foot, state-of-the-art volleyball court, baseball field Seminar style classes average student service annually and Studio includes a digital and outdoor basketball courts. 15 students and foster critical teaching social entrepreneurship. art lab, ceramics studio, Interscholastic sports are thinking, collaboration Spring at Sage year-end travel, dance room, ample rigorous, competitive, and and development of close seminar and internship program rehearsal space and a teach valuable lessons in relationships with teachers. moves learning beyond the black box theatre. sportsmanship, integrity, traditional classroom. discipline and courage. SCHOLASTIC SCORECARD The achievements of Sage Hill students compared to national norms further confirm our program’s success. Cumulative /SAT 1 Scores compared to national averages Sage Hill National 634 Critical Reading 497 Cumulative Class of 2012 Class of 2012 1920 SAT 1 641 + 1500 Math 514 645 Writing 489 Print, E-mail, Word of Mouth, signage Monday, November 19, 12
  • 19. Characteristics of Big Content Monday, November 19, 12 ?
  • 20. Time and Energy Kaleidico / FLICKR Monday, November 19, 12
  • 22. Open Site Explorer: g www.opensiteexplorer.or Monday, November 19, 12
  • 24. Evergreen Anders Illum / FLICKR Monday, November 19, 12
  • 27. c reates Obs tac les riverac / FLICKR Monday, November 19, 12
  • 28. Sticky huayiinc / FLICKR Monday, November 19, 12
  • 29. BLEEP BLEEP BLEEP BLEEP BLEEP BLEEP Monday, November 19, 12
  • 30. BLEEP BLEEP BLEEP BLEEP BLEEP BLEEP Monday, November 19, 12
  • 31. BLEEP BLEEP BLEEP BLEEP BLEEP Monday, November 19, 12
  • 33. SEARCH Domain Authority Page Authority Total Links “One Race” (NYT) 99 84 2677 “Bolt’s Last Run” 99 1 0 How to Make a Video 70 39 282 Keeping Video in Email Accessible 70 1 0 Why the BLEEP 27 39 35 Monday, November 19, 12
  • 34. Characteristics of Big Content Time and energy Evergreen creates obstacles sticky search Monday, November 19, 12
  • 35. what’s something culturally specific to your school that Can generate conversation? Monday, November 19, 12
  • 36. S cho ol D VD Monday, November 19, 12
  • 39. Stats & Takeaways! Seek & Find Homework sheet to engage elementary school students Show value to Louisville’s 32 Catholic Schools Completed within two, 1.5-hour sessions Segment captains (the kids) choreograph and plan their section Students posted to their social networks to show off their "music video"—without being asked to do so; proud of what they did as a group Monday, November 19, 12
  • 40. Stats & Takeaways! 47,000+ views on YouTube More than 17 pages of comments from alumni More than 30 new freshman in this year's enrolling class, all with higher accumulative test scores Record open house turnout Monday, November 19, 12
  • 41. Stats & Takeaways! Seek & Find Homework sheet to engage elementary school students Show value to Louisville’s 32 Catholic Schools Completed within two, 1.5-hour sessions Segment captains (the kids) choreograph and plan their section Students posted to their social networks to show off their "music video"—without being asked to do so; proud of what they did as a group Monday, November 19, 12
  • 42. He y, who ’s that? Monday, November 19, 12
  • 44. Sage Hill School The Sage Hill Difference We inspire in our students a love of knowledge and the Our Mission ability to use that knowledge creatively, compassionately and courageously throughout their lives. WHAT SETS SAGE HILL APART It’s easy to see the unique character of Sage Hill School in all aspects of our program. L SC HI L H E OO SA G L ES 0 T. 2 0 0 Academics Engagement Arts Athletics Humanities, arts and sciences Students have numerous Faculty includes working Coaches and instructors curriculum offers 30 Advanced opportunities to serve as leaders in actors, musicians, are former college and Placement and accelerated the school community and beyond. dancers and artists. professional athletes. courses in all disciplines. Nationally recognized, four year Seven different arts Facilities: new Mondo® turf Faculty chosen for expertise Service Learning program is fully disciplines. football, soccer and lacrosse in their fields; majority hold integrated into the curriculum, Facilities: 30,000 square- field, track, gymnasium, sand advanced degrees. providing thousands of hours of foot, state-of-the-art volleyball court, baseball field Seminar style classes average student service annually and Studio includes a digital and outdoor basketball courts. 15 students and foster critical teaching social entrepreneurship. art lab, ceramics studio, Interscholastic sports are thinking, collaboration Spring at Sage year-end travel, dance room, ample rigorous, competitive, and and development of close seminar and internship program rehearsal space and a teach valuable lessons in relationships with teachers. moves learning beyond the black box theatre. sportsmanship, integrity, traditional classroom. discipline and courage. SCHOLASTIC SCORECARD The achievements of Sage Hill students compared to national norms further confirm our program’s success. Monday, November 19, 12
  • 45. Sage Hill School The Sage Hill Difference Our Mission We inspire in our students a love of knowledge and the ability to use that knowledge creatively, compassionately and courageously throughout their lives. A PERSONAL FOCUS WHAT SETS SAGE HILL APART 38:1 vs. 945:1 It’s easy to see the unique character of Sage Hill School in all aspects of our program. Average L SC 15 HI L SCHOLASTIC SCORECARD The achievements of Sage Hill students compared to H E OO SA G L ES 0 class size: T. 2 0 0 Academics Humanities, arts and sciences Engagement Students have numerous Arts Faculty includes working Athletics Coaches and instructors national norms further confirm our program’s success. HISTORY 1 Scores compared to national averages students a loveNational are former college and We inspire in our of knowledge and the curriculum offers 30 Advanced opportunities to serve as leaders in actors, musicians, Placement and accelerated the school community and beyond. dancers and artists. professional athletes. courses in all disciplines. Nationally recognized, four year Seven different arts Facilities: new Mondo® turf Our Mission Faculty chosen for expertise Service Learning program is fully disciplines. football, soccer and lacrosse in their fields; majority hold integrated into the curriculum, Facilities: 30,000 square- field, track, gymnasium, sand Cumulative /SAT advanced degrees. providing thousands of hours of foot, state-of-the-art volleyball court, baseball field ability to use that knowledge creatively, compassionately Sage Hill Seminar style classes average student service annually and Studio includes a digital and outdoor basketball courts. 15 students and foster critical teaching social entrepreneurship. art lab, ceramics studio, Interscholastic sports are With each graduating class, Sage Hill School’s thinking, collaboration Spring at Sage year-end travel, dance room, ample rigorous, competitive, and Sage Hill’s Student California’s Student Opened 30,000 square foot and development of close seminar and internship program rehearsal space and a teach valuable lessons in relationships with teachers. moves learning beyond the black box theatre. sportsmanship, integrity, legacy of pioneering an innovativeand courageously throughout their 2009 College at Sage Hill traditional classroom. discipline and courage. SCHOLASTIC SCORECARD The achievements of Sage Hill students compared to and to College Counselor ratio lives. state-of-the-art performing arts to space Counselor ratio individualized approach to education 634 national norms further confirm our program’s success. Critical Reading Cumulative /SAT 1 Scores compared to national averages 497 Source: cde.ca.gov Sage Hill National continues to grow. Cumulative 634 Class of 2012 Class of 2012 2003 Critical Reading 497 Cumulative Class of 2012 Class of 2012 1920 SAT 1 641 + 1500 Math 514 Celebrated 10 year 2010 1920 graduating class easy to see the unique WHAT +SETS SAGE HILL APART It’s Hill School in all aspects of our program. SAT 1 character of 641 COLLEGE AND UNIVERSITY MATRICULATION Writing 489 645 First anniversary Math 514 1500 Sage 4x Advanced Placement (AP) Scores 2011-2012 Academic Year Sage Hill National Spring at Sage 86% Students who passed AP exams 76% Nearly 100% of Sage Hill graduates pursue post-secondary education at 2011 C year-end travel, of the class of 2012 2004 four-year colleges and universities. This map represents an overview of HI L LS 645 seminar, and Writing 489 program begins independent project took at least one AP 60% H test while attending E more AP the Early colleges and Sage Hill OO SA G Scholars than the national average (Scholars must pass at 2000 Sage Hill Honor Code implemented L least three AP exams Sources: collegeboard.org, basisshools.org during the school year) universities they 90s ES A PERSONAL FOCUS havesmall group of parents A entered Sage Hill School opened its doors 0 T. 2 0 0 2012 2005 during the last 4x Average 38:1 vs. 945:1 joined forces to create 15 class size: to 120 students in Sage Hill’s Student California’s Student Advanced Placement (AP) Scores 2011-2012 AcademicEight athletic teams Hill Academics County four new college-prep high a years. Engagement grades 9 and 10 Year Arts Sage National AthleticsNew, professional-grade to College Counselor ratio to College Counselor ratio school in Orange advance to CIF ® Mondo turf athletic Source: cde.ca.gov Humanities, arts and sciences Students have numerous Faculty includes working Coaches fiandand track eld instructors COLLEGE AND UNIVERSITY MATRICULATION curriculum offers 30 Advanced opportunities to serve as leaders in actors, musicians, are former college and Students Nearly 100% of Sage Hill graduates pursue post-secondary education at four-year colleges and universities. This map represents an overview of Placement and accelerated the school community and beyond. dancers and artists. professional athletes. 76% the colleges and who passed universities they have entered 86% during the last courses in all disciplines. Nationally exams Facilities: new Mondo® turf AP recognized, four year Seven different arts four years. Code of Hon or Faculty chosen for expertise Service Learning program is fully disciplines. football, soccer and lacrosse in their fields; majority hold integrated into the curriculum, Facilities: 30,000 square- field, track, gymnasium, sand advanced degrees. 2012 of the class of providing thousands of hours of foot, state-of-the-art volleyball court, baseball field took at least one AP 60 % student service annually and and outdoor basketball courts. 34% California Seminarwhile attending test style classes average Studio includes a digital 13% West (Non-CA) 1995 2000 2005 2010 2015 6% Southeast 9% Midwest 37% Northeast 15 Sage Hill foster critical students and teaching social entrepreneurship. art lab, ceramics studio, more AP Interscholastic sports are Scholars than competitive, and rigorous, the 1% International Spring at Sage year-end travel, or Gap Year thinking, collaboration dance room, ample HISTORY With each graduating class, Sage Hill School’s and development of close seminar and internship program rehearsal space and a national average lessons in teach valuable (Scholars must pass atintegrity, sportsmanship,California 34% Opened 30,000 square foot 2009 moves learning beyond the legacy of pioneering an innovative and state-of-the-art performing arts individualized approach to education continues to grow. space at Sage Hill relationships with teachers. black box theatre. least three AP exams courage. 2003 First graduating class 2010 Celebrated 10 year anniversary traditional classroom. discipline and West (Non-CA) 13% during the school year) Spring at Sage year-end travel, 2011 sagehillschool.org 2004 seminar, and Early 90s 2000 Sage Hill Honor Code implemented independent project program begins 6% Southeast Sage Hill School Sources: collegeboard.org, basisshools.org A small group of parents opened its doors 2012 9% Midwest 2005 joined forces to create to 120 students in a new college-prep high grades 9 and 10 New, professional-grade Eight athletic teams school in Orange County advance to CIF Mondo® turf athletic field and track Code of Hono r 37% Northeast 1995 2000 2005 2010 2015 1% International or Gap Year sagehillschool.org facebook.com/sagehillschool Monday, November 19, 12