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Business
Excellence fused
with Music !
NEW EDITION
Featured in
What’s inside?
Music
Business
The
of
Contents
PART 1 – STRATEGY
Sticking to the knitting : AC / DC
I Still Haven’t Found W...
Music
Business
The
of
PART 3 – INNOVATION
Born This Way : Innovation the Lady Gaga way
Purple Rain : Prince on innovation
...
I have to say it was
the first "how to do
business" book I
have ever managed
to finish - or indeed
get beyond the first
ch...
A book of management lessons
drawn from the world of music.
Original and great fun to read. Peter
Cook lubricates ‘dry’ ma...
The Music of Business is very well
written and produced. The style is
informal yet precise, articulate without
being too a...
The Music of Business is a
highly enjoyable read that
eases you through the four
themes of the book: Strategy,
Creativity,...
The Music of Business is a
really enjoyable read. Great
insights in how to approach
21st century business
challenges, usin...
Peter provides some very thought
provoking moments on management
and leadership using some
unexpected musical metaphors an...
“This book is a
great tool for people
in business”
Harvey Goldsmith
CBE
Music
Business
The
of
What do people
say about it?...
Top of the Pops : The Amazon Charts : Business Leadership
# 6. bestselling
author Ken
Blanchard
# 10. Indie author
and spe...
Signed copies
From the Publisher
Shout about it
BUY NOW
@AcademyOfRock
PeterCook3
HumanDynamics
www.academy-of-rock.co.uk/...
Book us live
www.academy-of-rock.co.uk/RUExperienced
Company
conferences
and keynotes
Corporate
improvisation
sessions
Pur...
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NEW BOOK - The Music of Business - acclaimed by Harvey Goldsmith

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Overview of our new book, acclaimed by Harvey Goldsmith. Order signed copies via http://www.academy-of-rock.co.uk/books Available worldwide on Amazon and Kindle. Book us for a live masterclass or keynote.

NEW BOOK - The Music of Business - acclaimed by Harvey Goldsmith

  1. 1. Business Excellence fused with Music ! NEW EDITION Featured in
  2. 2. What’s inside? Music Business The of Contents PART 1 – STRATEGY Sticking to the knitting : AC / DC I Still Haven’t Found What I’m Looking For : U2 on strategy Whole Lotta Love : Business lessons from Led Zeppelin Spinal Tap and strategic mismanagement A Night at the Opera Magic Bullets Living In The Past : Will rock reinvent itself? I Predict a Riot : The Kaiser Chiefs and new business models Crowdfunding Strategy Selling England By The Pound : Financial strategy PART 2 – CREATIVITY Deep Purple : Improvisation and discipline in business The Flow : Personal mastery in business and all that jazz Creative style : Hendrix vs. Clapton Welcome Constraints Creativity in business with The Beatles Oblique Strategies A Kind of Magic : Michael Michalko on creativity The Music of Business Playgrounds of the mind : Jazz and creativity Punk Creativity Richard Laermer on Punk Marketing
  3. 3. Music Business The of PART 3 – INNOVATION Born This Way : Innovation the Lady Gaga way Purple Rain : Prince on innovation Developing an innovation climate The Music of Chemistry Innovators : Marc Bolan Innovation lessons from music Richard Strange : On creativity and innovation Andy Warhol and the Innovation Factory Breaking barriers to intrapreneurship Design innovation : The guitar Innovators : Steve Jobs PART 4 – LEADERSHIP Oops I Did It Again : Britney Spears on learning companies Professor Adrian Furnham on creative leadership The 3 R's of Leadership Leaders need followers not fans Classical Gas – Leadership Lessons from Nigel Kennedy Must the show go on? I Get Knocked Down, But I Get Up Again ... Like a Virgin : Madonna on reinvention Bat Out Of Hell : Career coaching for Rock Stars Bill Nelson, personal mastery and reinvention Changes : Reinvention lessons from David Bowie Uptown Funk: the Bruno Mars HR disciplinary Reflections and connections What’s inside?
  4. 4. I have to say it was the first "how to do business" book I have ever managed to finish - or indeed get beyond the first chapter! Larry Elliot The Guardian What do people say about it? www.academy-of-rock.co.uk Music Business The of
  5. 5. A book of management lessons drawn from the world of music. Original and great fun to read. Peter Cook lubricates ‘dry’ management theory in the most original way. This book is not ‘just another book on business’, it is original and fun to read due to the author's unique ability to teach and illustrate management theory through combining academic thinking with case studies from the world of music. Tina Bauer, HP Enterprise Services Music Business The of What do people say about it? www.academy-of-rock.co.uk
  6. 6. The Music of Business is very well written and produced. The style is informal yet precise, articulate without being too academic. I can see MBA’s and managing directors getting pleasure from reading this book. The book really is imaginative and different, looking at familiar issues from a very different perspective. The author is very unusual in that he is well informed about two often very disparate areas (i.e. real business and music), which he links together brilliantly. Few people have the depth of knowledge or insight into these worlds as much as Peter Cook. He brings a very fresh approach to some fundamentally important issues in business. Rarely are business books such a good read. Professor Adrian Furnham, University College London Music Business The of What do people say about it? www.academy-of-rock.co.uk
  7. 7. The Music of Business is a highly enjoyable read that eases you through the four themes of the book: Strategy, Creativity, Innovation and Leadership. Quite the opposite of a dull textbook. Jon Beaman Senior Director, Pfizer Research Music Business The of What do people say about it? www.academy-of-rock.co.uk
  8. 8. The Music of Business is a really enjoyable read. Great insights in how to approach 21st century business challenges, using lessons from the world of music. It’s funny and thought provoking whilst absolutely hammering home the messages of strategy, collaboration, and project execution. Alex Watson, Lloyds Register Music Business The of What do people say about it? www.academy-of-rock.co.uk
  9. 9. Peter provides some very thought provoking moments on management and leadership using some unexpected musical metaphors and lessons. Amongst my highlights, I love that “The Darkness are Queen without disco” and that this relates to the fact that “Companies can learn parallel lessons by adopting a mindset that looks to the future whilst respecting cultural signifiers of the past”. Clever and conscience pricking stuff. Well done. Stephen Bourne, Commercial Manager, Janssen-Cilag Ltd, A Johnson and Johnson Company Music Business The of What do people say about it? www.academy-of-rock.co.uk
  10. 10. “This book is a great tool for people in business” Harvey Goldsmith CBE Music Business The of What do people say about it? www.academy-of-rock.co.uk
  11. 11. Top of the Pops : The Amazon Charts : Business Leadership # 6. bestselling author Ken Blanchard # 10. Indie author and speaker Peter Cook # 14. Harvard Business School Prof. John Kotter # 16. the author of ‘From Good to Great’
  12. 12. Signed copies From the Publisher Shout about it BUY NOW @AcademyOfRock PeterCook3 HumanDynamics www.academy-of-rock.co.uk/readnow
  13. 13. Book us live www.academy-of-rock.co.uk/RUExperienced Company conferences and keynotes Corporate improvisation sessions Pure entertainment Music celebrity events Institute AGM’s Masterclasses

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