This document discusses the concept of serendipity, which refers to luck or fate that leads to finding valuable or pleasant things that were not intentionally sought. It also briefly mentions sharing, creating a knowledge economy, content rights, and leadership. The document advocates using the appropriate tool for each specific task.

1. SERENDIPITY
SER-EN-DIP-IT-Y (n)
Luck or fate that takes the form
of finding valuable or pleasant
things that are not looked for

2. SHARING
CREATING THE KNOWLEDGE
ECONOMY

3. CONTENT
RIGHT
LEADERSHIP
BUILDING THE

4. a little bit of
EVERYTHINGUsing the right tool for the right job