If you are a mobile advertiser, here are 5 things you should learn from the boxing ring. https://www.facebook.com/Perion.network

1. GrowMobile
@ MAU 2015
MOBILEADVERTISERSSHOULD
LEARNFROMTHEBOXING-RING
5THINGS
Confidential

2. “The fight is won behind the lines,
in the gym and out there on the
road, long before I dance under
those lights.” Muhammad Ali
PREPARATIONISKEY01
Confidential

3. Measurable business
objectives
PREPARATIONISKEY01
Confidential
Clear roadmap Understand your
ecosystem
Dedicate the right budget
and optimise

4. PREPARATIONISKEY01
Confidential
125kinstall in 48 hours
#28rank on the
overall top free
eCPIof $0.31

5. MASTERTHEFUNDAMENTALS02
Confidential

6. Selecting the
right channel
Confidential
the right
timing
and test,
test, test
MASTERTHEFUNDAMENTALS02

7. Confidential
3accounts
Over 100campaigns
600Ads
MASTERTHEFUNDAMENTALS02
Ability to optimize easily to
150 adsand scale

8. “In boxing you create a strategy
to beat each new opponent, it’s
just like chess.” Lennox Lewis
FINDTHERIGHTCOACH03
Confidential

9. FINDTHERIGHTCOACH03
Confidential
Exceptional results come from fine-tuned
strategy, performed by proven professionals.

10. Confidential
FINDTHERIGHTCOACH03 #5 on the Top Free apps
on iTunes in the US
Reached #10on the Top Grossing chart.
The game was able
to stay in the
High School Story hit
Top 100 free
and Grossing charts
for several weeks

11. STRIKEFROMALL
DIRECTIONS04
Confidential

12. STRIKEFROMALL
DIRECTIONS04
Confidential
RTBEXCHANGES
ADNETWORKS

13. STRIKEFROMALL
DIRECTIONS04
Confidential

14. HITLIKENOONEELSE!05
Confidential
z

15. HITLIKENOONEELSE!05
Confidential
Use a unique traffic source that
works best for you

16. Confidential
20 countries
Campaign in
HITLIKENOONEELSE!05
the USand large metropolitan areas such
as Moscow and Hong Kong.
focus on
First brand
to usethe “iPhone 5 owner” audience
targeting group.

17. Confidential
ABOUTUS
Startuprise
Benefits of a strong corporate
with the ability to scale
together with the benefits of
the agility of a start-up
Global locations
San Francisco
Paris
Tel Aviv
Fits your size
Solutions for both large
companies as well as small
developers

18. Confidential
OURSOLUTION
RTBEXCHANGES
ADNETWORKS

19. Confidential
SELF-SERVE&
FULLYMANAGED
Self-Serve allows you to be in full
control of your mobile app promotion
Or use our fully-managed service with the
support of experienced account managers.

20. “To become a champion,
fight one more round.”
James Corbett
Confidential
ORGANIZINGTHEUNIVERSE
OFMOBILEMARKETING