1. *Because of increasing obesity rates in Dubai, Govt. of U.A.E is using persuasion & incentive
techniques for people to loose weight and get equivalent Gold in return.
*To support this idea, lets try to change choice behavior of guests in Radisson Hotel Dubai,
by using nudge on complimentary sweet Bars offered with fruits & tea in the morning.
*Sweet bars coupled as high calorie option were shown to
discourage unhealthy option. This helps in changing the
preference of participants to increased intake of fruits.
+_200 Calories
Taxonomy framework
of nudge
Mindless
Encourage
Activating a
desired
Behavior
Mindful
Discourage
Externally
Imposed
Discourage
Showing calorie count for
Sweet Bars so that more
fruits are consumed.
Externally
Imposed
Boosting self
control
Encourage
Self Imposed
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2. Mapping Context, Decision Making Process, Identification of
Bottlenecks
Health problems too
distant and irrelevant
Realize
importance of
fruits to curb
obesity
Not enough appetite
for fruits
Make a variety
of fruits
available
Choice overload
Display in an
easy reach.
Select fruits
on daily basis
Kids love sweets and not fruits
Include more
fruits in your
diet on daily
basis
Monitor
your
weight
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The picture focuses a nudge by showing calories count for sweet bars to choose fruits more.
3. 80%
Comparison of Fruits consumption
*Consumption rate
70%
68%
60%
FRUITS
(week2)
50%
40%
30%
29%
FRUITS
(week1)
20%
10%
0%
Before
After
Results showing ‘Before’ and ‘After’ conditions for info of calories in sweet bars. Choice
of fruit consumption increases in ‘After’ condition (*Data is assumed ).
As represented by the graph there is a wide variation between the choices made
by control group in first week and treatment group in the second week. Thus
shows good change in behavior to consume healthy option. Therefore the nudge
was successful and beneficial. It canZP rights
be applied in other hotels as well.
