Be the first to like this
Massive digitization and globalisation force enterprises to abandon the idea that a value chain should be enterprise-centric; controlled by hierarchical processes. They instead should embrace a network-centric perspective on value co-creation that cleverly harnesses the general connectivity between knowledge, organisations, and people brought forward earlier by the Social and Semantic Web. The result of this massive resource dynamics would a genuine "Value Web" on which - presuming real-world services to be its main economic currency - Service Value Networks (SVNs) form the hubs of innovation.
An SVN is a complex system of peers that establish the necessary relationships to collectively produce value, in terms of a real-world service, for their environment. The service co-production, i.e. "bundling", reflects an optimal trade-off between value proposition and market accuracy. In this talk, I introduce e3service, a set of ontologies and propose-critique-modify (PCM) methods for the automated componential design and representation of service needs and service value network propositions. This design approach is in strong contrast with planning problems - typically solved with AI methods - such as the functional composition of control-flow elements and temporal dependencies to articulate the execution of (software / Web) services. We illustrate with a number of case studies in the domains of education, assisted living, and IPR clearing.