Fair trade brands use Instagram to showcase their products and highlight the human stories behind their production. Their posts typically feature natural backdrops and diverse models to emphasize sustainability and ethical practices. They also share photos of artisans at work and customers enjoying the products to give a face to the suppliers and promote the benefits of fair trade. The goal is to encourage compassionate shopping and support for communities.
4. Amano Artisans
Handcrafted Colombian Jewelry and Accessories. 🇨🇴 Our collections
are 💯 % hand-crafted, eco-friendly and sustainable.
490 posts
1,432 followers
1,619 following
Alternate day the
account puts up
posts of:
1. Product Shot/
2. Photo Shoot/
3. Artisans
creating the
products
5. amshastudio
Product shots with an African Nature
backdrop .
Pictures highlighting the African
diversity
ethically made accessories & home goods // designed in portland //
produced in east africa
6. Synergy Organic Clothing
1,996 posts
18.9k followers
1,600 following
Carefree summer backdrop
recreated
Shots of satisfied customers wearing their products
Showcasing diverse clientele/
target group of shoppers
7. Shopping for a change
Poignant quotes highlighting the
importance of fait trade.
8. Okhai
Giving a human face to the brand.
Promoting social equality & women empowerment
Where working women wear the apparel made by
the local community craftswomen
9. Fairtradeusa
Your Purchase
Matters. Quality
products, improving
lives, and protecting
the
environment. FairTra
deCertified.org
919 posts
14.6k followers
247 following
Highlighting the
journey of the
products before
they reach the
consumers.
11. mountainkhakis
Est. in 2003, MK has quickly
become a top-performing
mountain-inspired lifestyle
apparel
brand. www.mountainkhakis.
com
1,212 posts
18.5k followers
5,429 following
Adventure travel based
product shots
12. Andean Republic
Get the latest Ecuadorian ethical
clothing at Andean Republic
5 posts
10 followers
52 following
Giving a face
to the
suppliers
Exhibiting
work in progress