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A brief study on bottlenecks to
Intel vs. Acer
v 0.1
Paul
Terms and methods used in this slide are
inspired by
http://www.businessmodelgeneration.com/
Amazon’s biz model
Outlines
• Background
• Feedbacks
• Figure out problems and identify its rationales
behinds them?
• Options to mitigate or solve based on cost–
benefit and impact analysis
• Verify the options’ effective and their impact
• Actions plan
Background
• Acer was the worst hit among the top-five vendors and is incurring
several crises such as, insider trading, record annual loss, and stock
and market share fall.
• Acer is in the transition of company renovation for organization
change and product strategy
• Acer wants focusing on Computer Hardware for Turnaround and
“Operational excellence” will be the key to doing so, New CEO Says
News from bloomberg -
http://www.bloomberg.com/quote/2353:TT/news
Feedback
From Intel Perspective:
• Messy distribution channel / customer relationship
• Endless price bargaining and BOM review
• Declining support quality and quantity from our key partners
inside, such as, product PM, marketing, TME, CAE and Debug
team
From Acer’s perspective:
• Unknown – data collection is required
Figure out the cause and identify its
rationales behinds them?
Messy distribution channel / deciding customer relationship
Possible cause:
• Bouncing organization change during transition
• Client is reluctant to respond until its strategies against its biz, product and
partnership..etc are settle down to fulfill the goal “Operational
excellence”
• Our existed channel distribution and customer relationship strategy may
have problem and cannot align and satisfy the customer requirement
• Perhaps Intel’s product portfolios or what values we provide are not 100%
aligned and satisfied with Acer, which means we don’t know about Acer
right now
• More …. ???
Figure out problems and identify its
rationales behinds them - Cont.
Messy distribution channel / deciding customer relationship
Information / data are required to clarify:
• To collect more data about customer’s organization
• To dig out more info about customer’s requirements and goals against the
different product division
• To discover more data about its plan and strategy inside for organizational
goal
• To review and rebuild the current biz model of Intel vs. Acer and Acer vs.
its target segment for a clearer big picture
• To Re-examine the existed operations based on Costs and Benefit
• To look at competitors to know about its plan of distribution channel and
key-stakeholder relationship
• More … ???
Figure out problems and identify its
rationales behinds them - Cont.
Endless price bargaining and BOM review
Possible cause:
• unclear revenue streams between Acer and Intel – we may not clear about
what things from Intel Acer really wants to buy and what value from Intel
means now for Acer
• Something wrong in our pricing strategy or co-market strategy
• Compared with other competitor, Acer may think Intel’s products and
values are no longer the good fit for Acer. So Intel loses its edge for price
bargaining…
• Bouncing and trial-error product and operational strategy and goal from
Acer so the safe and conservative way – cutting cost and less investment
would become priority to employees
• More …. ???
Figure out problems and identify its
rationales behinds them - Cont.
Endless price bargaining and BOM review
Information / data are required to clarify:
• All data, feedback, operation plan described in previous slide
• More …. ???
Figure out problems and identify its
rationales behinds them - Cont.
Declining support quality and quantity from our key partners
inside, such as, product PM, marketing, TME, CAE and Debug
team
Possible cause:
Figure out problems and identify its
rationales behinds them - Cont.
Declining support quality and quantity from our key partners
inside, such as, product PM, marketing, TME, CAE and Debug
team
Information / data are required to clarify:
Options to mitigate or solve based on
cost–benefit and impact analysis
After defining problem and clarifying its causes
are done
Verify the options’ effective and their
impact
Actions plan

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A brief study on bottlenecks to Intel vs. Acer v0.1.pdf

  • 1. A brief study on bottlenecks to Intel vs. Acer v 0.1 Paul
  • 2. Terms and methods used in this slide are inspired by http://www.businessmodelgeneration.com/
  • 4. Outlines • Background • Feedbacks • Figure out problems and identify its rationales behinds them? • Options to mitigate or solve based on cost– benefit and impact analysis • Verify the options’ effective and their impact • Actions plan
  • 5. Background • Acer was the worst hit among the top-five vendors and is incurring several crises such as, insider trading, record annual loss, and stock and market share fall. • Acer is in the transition of company renovation for organization change and product strategy • Acer wants focusing on Computer Hardware for Turnaround and “Operational excellence” will be the key to doing so, New CEO Says News from bloomberg - http://www.bloomberg.com/quote/2353:TT/news
  • 6. Feedback From Intel Perspective: • Messy distribution channel / customer relationship • Endless price bargaining and BOM review • Declining support quality and quantity from our key partners inside, such as, product PM, marketing, TME, CAE and Debug team From Acer’s perspective: • Unknown – data collection is required
  • 7. Figure out the cause and identify its rationales behinds them? Messy distribution channel / deciding customer relationship Possible cause: • Bouncing organization change during transition • Client is reluctant to respond until its strategies against its biz, product and partnership..etc are settle down to fulfill the goal “Operational excellence” • Our existed channel distribution and customer relationship strategy may have problem and cannot align and satisfy the customer requirement • Perhaps Intel’s product portfolios or what values we provide are not 100% aligned and satisfied with Acer, which means we don’t know about Acer right now • More …. ???
  • 8. Figure out problems and identify its rationales behinds them - Cont. Messy distribution channel / deciding customer relationship Information / data are required to clarify: • To collect more data about customer’s organization • To dig out more info about customer’s requirements and goals against the different product division • To discover more data about its plan and strategy inside for organizational goal • To review and rebuild the current biz model of Intel vs. Acer and Acer vs. its target segment for a clearer big picture • To Re-examine the existed operations based on Costs and Benefit • To look at competitors to know about its plan of distribution channel and key-stakeholder relationship • More … ???
  • 9. Figure out problems and identify its rationales behinds them - Cont. Endless price bargaining and BOM review Possible cause: • unclear revenue streams between Acer and Intel – we may not clear about what things from Intel Acer really wants to buy and what value from Intel means now for Acer • Something wrong in our pricing strategy or co-market strategy • Compared with other competitor, Acer may think Intel’s products and values are no longer the good fit for Acer. So Intel loses its edge for price bargaining… • Bouncing and trial-error product and operational strategy and goal from Acer so the safe and conservative way – cutting cost and less investment would become priority to employees • More …. ???
  • 10. Figure out problems and identify its rationales behinds them - Cont. Endless price bargaining and BOM review Information / data are required to clarify: • All data, feedback, operation plan described in previous slide • More …. ???
  • 11. Figure out problems and identify its rationales behinds them - Cont. Declining support quality and quantity from our key partners inside, such as, product PM, marketing, TME, CAE and Debug team Possible cause:
  • 12. Figure out problems and identify its rationales behinds them - Cont. Declining support quality and quantity from our key partners inside, such as, product PM, marketing, TME, CAE and Debug team Information / data are required to clarify:
  • 13. Options to mitigate or solve based on cost–benefit and impact analysis After defining problem and clarifying its causes are done
  • 14. Verify the options’ effective and their impact