4. Outlines
• Background
• Feedbacks
• Figure out problems and identify its rationales
behinds them?
• Options to mitigate or solve based on cost–
benefit and impact analysis
• Verify the options’ effective and their impact
• Actions plan
5. Background
• Acer was the worst hit among the top-five vendors and is incurring
several crises such as, insider trading, record annual loss, and stock
and market share fall.
• Acer is in the transition of company renovation for organization
change and product strategy
• Acer wants focusing on Computer Hardware for Turnaround and
“Operational excellence” will be the key to doing so, New CEO Says
News from bloomberg -
http://www.bloomberg.com/quote/2353:TT/news
6. Feedback
From Intel Perspective:
• Messy distribution channel / customer relationship
• Endless price bargaining and BOM review
• Declining support quality and quantity from our key partners
inside, such as, product PM, marketing, TME, CAE and Debug
team
From Acer’s perspective:
• Unknown – data collection is required
7. Figure out the cause and identify its
rationales behinds them?
Messy distribution channel / deciding customer relationship
Possible cause:
• Bouncing organization change during transition
• Client is reluctant to respond until its strategies against its biz, product and
partnership..etc are settle down to fulfill the goal “Operational
excellence”
• Our existed channel distribution and customer relationship strategy may
have problem and cannot align and satisfy the customer requirement
• Perhaps Intel’s product portfolios or what values we provide are not 100%
aligned and satisfied with Acer, which means we don’t know about Acer
right now
• More …. ???
8. Figure out problems and identify its
rationales behinds them - Cont.
Messy distribution channel / deciding customer relationship
Information / data are required to clarify:
• To collect more data about customer’s organization
• To dig out more info about customer’s requirements and goals against the
different product division
• To discover more data about its plan and strategy inside for organizational
goal
• To review and rebuild the current biz model of Intel vs. Acer and Acer vs.
its target segment for a clearer big picture
• To Re-examine the existed operations based on Costs and Benefit
• To look at competitors to know about its plan of distribution channel and
key-stakeholder relationship
• More … ???
9. Figure out problems and identify its
rationales behinds them - Cont.
Endless price bargaining and BOM review
Possible cause:
• unclear revenue streams between Acer and Intel – we may not clear about
what things from Intel Acer really wants to buy and what value from Intel
means now for Acer
• Something wrong in our pricing strategy or co-market strategy
• Compared with other competitor, Acer may think Intel’s products and
values are no longer the good fit for Acer. So Intel loses its edge for price
bargaining…
• Bouncing and trial-error product and operational strategy and goal from
Acer so the safe and conservative way – cutting cost and less investment
would become priority to employees
• More …. ???
10. Figure out problems and identify its
rationales behinds them - Cont.
Endless price bargaining and BOM review
Information / data are required to clarify:
• All data, feedback, operation plan described in previous slide
• More …. ???
11. Figure out problems and identify its
rationales behinds them - Cont.
Declining support quality and quantity from our key partners
inside, such as, product PM, marketing, TME, CAE and Debug
team
Possible cause:
12. Figure out problems and identify its
rationales behinds them - Cont.
Declining support quality and quantity from our key partners
inside, such as, product PM, marketing, TME, CAE and Debug
team
Information / data are required to clarify:
13. Options to mitigate or solve based on
cost–benefit and impact analysis
After defining problem and clarifying its causes
are done