Why Environment is so important in cultural transformation?

1. HOW SPACE SHAPES COLLABORATION

2. WHY?

3. DESIGN AGILE ENVIRONMENTS
TO SUPPORT THE TEAMS AND
RESPECT THEIR IDENTITY.

4. 1
PLACES SHAPE
OUR BEHAVIOUR

5. Some places can make us feel better

6. ¿What kind of atmosphere do libraries produce?

7. PLACES AFFECT OUR
BEHAVIOUR

9. What kind of effect big avenues do produce?

10. What happens at small squares?

11. Azca district, Madrid

12. Azca district by night

13. WHAT HAPPENS AT OUR
HOMES?

14. Transition spaces

15. Kitchen. Confessional?

16. WHAT KIND OF HUMAN
INTERACTIONS TAKE PLACE AT
OFFICES?

17. Offices as places of human interaction

18. WHAT KIND OF THING AGILE IS?

19. 2
AGILE IS A CULTURE

20. Roman Empire transformed cultures

21. “
CULTURE IS THE PATTERN OF
LEARNED AND SHARED BEHAVIOUR
AND BELIEFS OF A PARTICULAR
SOCIAL, ETHNIC, OR AGE GROUP.
“

22. 3
CULTURE ANALYSIS:
RULES, OBJECTS, ROLES, RITUALS AND PLACES

23. 1
Rules
2
Objects
3
Roles
4
Rituals
5
Places

24. RULES
Social norms are regarded as collective representations
of acceptable group conduct as well as
individual perceptions of particular group conduct.

25. Eating habits: Cannibalism?

26. Incest: the oldest social taboo

27. Arriving on time to daily meetings

28. OBJECTS
Cultures place significant value in things such as
ceremonial artifacts, jewelry, or even clothing

29. Are they the same?

30. Whiteboards are full of meaning in AGILE culture

31. Kudos are just a piece of paper, don’t they?

32. ROLES
The part a society expects an individual to play
in a given status.

33. Shamans

34. Soccer moms

35. Scrum Master

36. RITUALS
Collective, repetitive, sacred events with high
symbolic
and embodied content.

37. Modern rituals as Christmas celebrations

38. “Weddings are one of the most important rituals in all cultures

39. “AGILE ceremonies are rituals too.

40. 4
CULTURAL CHANGES MUST TAKE
ALL OF THEM INTO ACCOUNT

41. CASE STUDY:
LOCAL NEWSPAPER

42. Ejemplo: El cuidado de nuestro hijos
“
News is only the first
rough draft of history
”

44. THE BRIEF:
TEAR DOWN SOME WALLS

45. Navarra, Pamplona

46. Regional identity

47. The team: Architects, Sociologists and Anthropologists

48. OUR GOAL:
DESIGNING A PLACE THAT WOULD
ALLOW THEM TO IMAGINE
A NEW FUTURE.

49. Research
63 worker interviews
Environment exploration
Desk research
Inhabitants interviews
Benchmark with other news media
New media experts interviews

50. INSTITUTIONALIZED
1. Established in practice or custom.
2. Established as part of an official organization.
3. Apathetic and dependent after a long period in an
institution.

51. After more than 100 years, the company was creating institutionalized employees

52. Consequences:

53. INDEPENDENT AREAS
More barriers than meeting points
Less than 2% of space is dedicated to teamwork.
Less than 1% of space is dedicated to
disconnect and relax.

54. BEYOND THE BUILDING
Visualizing the possible future opportunities

55. 5
EFFECTIVE CHANGE COMES FROM
FOUNDATIONS

56. 1945: Ruth Benedict.

57. 1
Mission
2
Regional
Identity
3
Engagement
4
Belonging
5
Their essential
Product
VALUES
Effective changes come from solid foundations

58. ¿WHAT SHOULD THEY BE?

59. THE INTELLECTUAL
WORKROOM OF 21st
Being a newspaper is just one possibility

61. Intellectual workroom

62. THE GOAL:
TO BE THE BUILDING OF
TOMORROW

63. 1
PLACES SHAPE
OUR BEHAVIOUR

64. 2
AGILE IS A CULTURE

65. 3
CULTURE ANALYSIS:
RULES, OBJECTS, ROLES, RITUALS AND PLACES

66. 4
CULTURAL CHANGES MUST TAKE
ALL OF THEM INTO ACCOUNT

67. 5
EFFECTIVE CHANGE COMES FROM
FOUNDATIONS

68. DESIGN AGILE ENVIRONMENTS
TO SUPPORT THE TEAMS AND
RESPECT THEIR IDENTITY.

69. KIITOS.
PATRICIA SALGADO
PAT@ELVIAJEDEWALKER.COM