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Collaborate to get ahead...


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YTKO programme director Helen Trudgeon explains how business collaboration could be key to the future success of your business

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Collaborate to get ahead...

  1. 1. The perfect YTKO programme director Helen Trudgeon explains how business collaboration could Partner to Succeed be key to the future success of your business Collaborate to Truro-based Black Cat Public Relations is currently involved in two collaborations get ahead with Partner to Succeed. MD, Tim Bow- cock, says: “Anyone who knows anything The importance of business col- about Partner to Succeed will be able to laboration cannot be understated, see the massive potential benefits. There’s particularly here in Cornwall where really no other organisation that brings in the region of 80% of companies businesses together in quite the same way, employ fewer than five people. How- and it’s a role that needed filling. I also ever, by working in collaboration with think that YTKO have appointed the right another business, you benefit from people here; people who understand the the opportunity to pool capabilities local business environment and will be and share resources. able to think laterally.” How does collaboration “Companies are better What is a benefit my business? collaboration? Sharing resources, infor- equipped to maintain Collaboration can mation and risk, means a competitive edge.” be categorised into companies are better three broad areas: equipped to maintain a competitive edge, especially in today’s economic climate. The 1. Co-development Where a company result leaves you both stronger and ready identifies an area of its business that to move forward with added confidence. would benefit from the development of new products or services. They then About YTKO seek out a partner with this capability To help with this collaboration process, and, through collaboration, take advan- YTKO has been appointed by the RDA tage of the partner’s expertise. as part of the Convergence programme 2. Co-production Where a company has for Cornwall. This three year project to identified a business opportunity but support around 380 businesses has been has insufficient capacity or capability to awarded almost £1.35M of investment with satisfy demand, collaboration can help. an additional £150k coming from the RDA. 3. Co-distribution Where a company requires access to new markets for YTKO specialises in business growth expansion. By working with a partner for start-ups and SMEs, and for larger with access to additional markets they Tel: 01872 613000 companies seeking expansion opportuni- can offer a wider portfolio. Web: ties. The company’s particular strengths include bioscience, medical devices, This enables businesses to achieve media, electronics, ICT, engineering, increased growth and success through nanotechnology and the environment – all access to broader opportunities. areas in which Cornwall excels. How can Partner to Succeed help? YTKO will seek to marry businesses As the ‘third partner’, Partner to Succeed with complimentary strengths to achieve is with you through every step of the proc- greater market share, improve turnover ess, using the skills and resources at our or smarter ways of working – and share disposal. Areas of assistance could include: the risk through support from the ERDF Convergence Programme. • Marketing strategies • Market exploitation About Partner to Succeed • Researching markets Partner to Succeed delivers the collabora- • Supply chain development tion programme here in Cornwall, employing • Sharing best practice a skilled team with extensive local knowl- • Access to industry standards accreditation edge that ensures we know and under- stands the economic landscape of the Our business model is simple: we make county and appreciate the challenges our clients’ businesses more successful by unique to Cornish business. increasing revenues and market share. 20 Business Clinic Business Cornwall Magazine - October 2009