First call deck of PallyCon Multi-DRM and Forensic Watermarking pre-integrated with AWS

1. 1 © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
PallyCon on AWS Platform
Cloud-based Multi-DRM and Forensic Watermarking
Pre-Integrated with AWS
Last updated: Jan 2019

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Monetization of content service
Industry Trends
Security requirements from Hollywood studios
Increasing complexity of content protection technology
Requirements of content protection in Media & Entertainment industry
Content owners mandate platform-native, hardware-based DRM and
forensic watermarking for premium contents such as 4K/UHD movies.
Content protection is a key to monetize premium online video service.
It can protect revenue from illegal distribution of premium contents.
No single solution can be enough to meet the security requirements of the industry.

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Customer Pain Points
Fragmented
client platforms
It is needed to apply
multiple DRMs to
support various client
devices.
Complexity of
integration
Applying multi-DRM
and forensic
watermarking can take
much time and
resources.
Increased cost
of solutions
Traditional on-premise
content protection
solutions require very
high CAPEX.
Multiple invoices to
deal with
Too much hassle to
check invoices from
multiple solutions.

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PallyCon Multi-DRM and Forensic Watermarking
Studio-grade high level
security and availability
Secure and reliable
Enables secure content
workflow from encoding to
playback
Workflow support
No CAPEX and low OPEX
Pay-as-you-go
Simplified the complexity
of DRM and watermarking
Easy to integrate
PallyCon is a cloud-based SaaS which provides multi-DRM license management and
forensic watermarking services.

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PallyCon Multi-DRM Cloud on AWS Marketplace
SPEKE integration
PallyCon Multi-DRM Cloud is listed on AWS Marketplace.
It provides licensing services for PlayReady, Widevine, FairPlay Streaming and
Netsync Content Guard (NCG) DRM.
▪ Integrated with AWS Elemental
Media Services via SPEKE
API
▪ API support for HTML5 players
and native players
Available on AWS Marketplace
▪ Simplified operations and
consolidated invoice on AWS
billing
Various client support
▪ Additional client SDKs available to
reduce development time and cost

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PallyCon Multi-DRM AWS Architecture
AWS Cloud
SPEKE API
Integration
Cloud ServerSPEKE API
Integration
DRM Content
VOD Source
Live Source
DRM Content
Client devices
DRM License

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PallyCon Forensic Watermarking
A cloud-based SaaS watermarking service which is integrated with AWS
▪ Robust watermarking for premium content – compliance with MovieLabs specification
▪ Easy and quick adoption of forensic watermarking with additional multi-DRM integration
▪ Works with AWS services such as EC2 instances, S3 storage and CloudFront CDN
Features of PallyCon Forensic Watermarking
Can be applied to
Hollywood studios’
premium contents
4K/UHD supported
Watermark embedding and
DRM packaging can be done
on PallyCon cloud service
SaaS Packaging
A/B variant stream mixing
No client integration
required
Server side watermark
Real-time insertion of
end-user or device
information
Session based

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Multi-DRM and Forensic Watermarking on AWS

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Benefits of Using PallyCon
Easy integration
with AWS Elemental
Media Services
Pay-as-you-go
pricing and one-
stop billing
Pre-integrated
forensic watermarking
available
Technology partner
of APN and AWS
Elemental
Affordable pricing
based on DRM license
issuance count. Pay for
a single consolidated
invoice using AWS
billing.
Easily and quickly apply
multi-DRM protection to
live streams or VOD
content generated by AWS
Elemental MediaPackage
or MediaConvert.
Enables a studio-grade
content protection workflow
from content ingestion to
secured playback. PallyCon
Forensic Watermarking
product will be listed on
AWS marketplace soon.
INKA Entworks and AWS
are working together to
help our customers build
AWS-based media
services successfully.

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Case Study – Lotte CultureWorks’ SEECHU
▪ Through PallyCon’s Forensic
Watermarking and Multi-DRM, Lotte
CultureWorks was able to serve
premium content from Hollywood
studios.
▪ Lotte CultureWorks successfully
launched SEECHU, the first OTT
service of the theater industry in
South Korea.
Lotte CultureWorks needed a
content protection solution for AWS
platform with studio-mandated
DRM and forensic watermarking.
▪ PallyCon provided one-stop
solution of Multi-DRM and Forensic
Watermarking.
▪ Supported various content
packaging scenarios running on
AWS platform.
▪ Cloud-based watermark embedding
and packaging service to simplify
the integration.
▪ High level security for
simultaneous release on both
online and offline theater
▪ Easy integration with AWS
services which they were using
already
Challenge Solution Result

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Learn More
PallyCon Multi-DRM SaaS product on AWS Marketplace
Use Cases of PallyCon Multi-DRM and Forensic Watermarking
SEECHU
Case Study
Vidio.com
Case Study
pooq
Case Study