Ch7 brand
- 2. (Brand) “ (Word)
(Symbol or Logo) (Style)
(Color)
(Brand Name) (Brand Mark) (Trade Mark)
- 7. (Brand
Strategies)
1.
(Brand Strategies for Product
Lines)
1.1 (Family or
Blanket Brand)
(Individual Brand)
1.3
- 8. (Line (Brand
Extension) Extension)
(Multi – brand) (New Brand)
- 9. (Package) “
(Packaging) “
1. 2. 3.
(Secondary package)
(Primary Package) (Shipping Pack
- 11. (Changing the package)
(Packaging the product line
(Policies and Strategies o
(Multiple packaging)
(Re-use packaging)
- 12. . 2.
(Brand Label) (Label) (Grade Label)
3.
(Descriptive Label)