10. “ Today the freedom of creation is total. But the ability to rejection of the public also knows no limits. The tension between the two forces is come those few forms that will mark his place in history.” Walter Gropius
Editor's Notes
I will talk about how nowadays, all things are based on appearance, in the past this sentence was a insult, but now appearance is so important for everything, for get a new job, for products, for carriers. Design is The Art for do all the things pretty. Design in my country is a word for definition for to do a project, a model. Nowadays the designers are professional with the biggest salary at big companies. The are most admired and well-paid lawyers, engineers and administrators. We live in a world that from now on that the shape of things will have ever more power.
The big boss of Apple, Steve Jobs, saved his company of the bankruptcy, simply drawing to design irresistible products, The Iphod today and international craze, everybody has one. And they outnumber computers in Mac units sold. The elevation of any one piece to iconic status and his dream of power or oblivion on the shelves depends more on its design than other characteristics.
Theword evoked design products and fancy appearance, especially expensive. The concept is now totally changed. For the first time in history, with careful aesthetic objects, appliances, buildings and environments are not restricted to an elite social economic or artistic, limited to certain segments of industry, nor is being made, used or acquired to pass only the idea of refinement. Once the concept of good products was that they had a good quality, but like all products today have the same quality, design, fashion, and a way to differentiate one product from others. The products tied for his appearance today identified with his own way of being and thinking of your user. In short the design.
This new configuration is the economy of design, and isn't just a commercial or economic phenomenon, and fusion of technology and culture. It was the design that could compress into an ambulance and later an helicopter equipment essential for medical emergencies. Nowadays the design objects began to be consumed on a large scale making the everyday life more enjoyable
In the decade of 20 the presidency of the large companies was usually occupied by engineers, in 50 of the brightest administrators in the decades of 60 and 70 lawyers reigned in the 80s and 90s it was the turn of men to marketing. Nowadays The business leader must have solid relationships with the design and the creative process, otherwise your business risks losing the fine tuning with the market.
There is a famous network hositais Americans, Kaiser Permanente, to solve a series of complaints and problems related to care, Kaiser executives saw the need to build new and expensive buildings. To help design the new installations Kaiser hired IDEO, based in California, became the most innovative and ordered the company to its branch here in the United States. IDEO redesigned the spaces, creating more comfortable waiting rooms and consulting rooms less bleak. The problem was solved without building a single building.
There are the famous designers who are architects to build buildings that are true works of art. As with the Canadian architect Frank Gehry that transformed the city of Bilbao into a tourist hub, for having built one of the prettiest museums in the world, everyone knows the museum for photos for their beauty, but few remember what there has in the the museum it is renowned for elegance of design of the building. Architects has been gaining more recognition for his sculptural buildings, but that painters or sculptors. "The great challenge of contemporary architect is building works which would attract more people," says RuyOhtake, famous for its daring buildings. Among the hotel in half moon, which is helping to transform the landscape of Sao Paulo.
Nowadayswe are living the revolution in design, but the first revolution happened in Germany in the decade of 20, with the Bauhaus school called, they defended products stripped of any embellishment, the most important thing was the way to serve function. The second phase was marked in the 50s. The advances after The Second War helped create modern products with lower cost. It was in the time of the popularization of eletromesticos. Between 60 and 90 decades of design changes followed the behavior of society and to benefit from new technologies, especially in materials.
