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Digital drama

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Digital drama

  1. 1. Digital Drama 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  2. 2. From USP to Brandingand back: USP & unique Branding business ideas Now Advertising USP & Unique business ideas 2012 1970 1930 1850 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  3. 3. Creative ad fornot so creative business? 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  4. 4. How to catch the attention? 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  5. 5. Drama 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  6. 6. The base illusion InsightDrama Conflict 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  7. 7. «It’s about me!»DramaIt’s so interesting! 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  8. 8. To make a good ad you should dramatize the role of product in people’s lifeGood ad = product + conflict 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  9. 9. But What does it meanto make an ad? 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  10. 10. It’s mean to makea good brand’s interface 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  11. 11. Brand Consumer 19.10.2012 / Miroschnichenko Arthur. Interface Russian Internet Week Copywriter. Hungry Boys
  12. 12. But we know thatthe best interface is no interface! 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  13. 13. The main ad questionHow to make the brand interface invisiable? 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  14. 14. Real value Insight valueBrand Consumer 19.10.2012 / Miroschnichenko Arthur. Interface Russian Internet Week Copywriter. Hungry Boys
  15. 15. Work with Real value Make a service ideaMake a drama! Insight value a base illusion Brand Consumer 19.10.2012 / Miroschnichenko Arthur. Interface Russian Internet Week Copywriter. Hungry Boys
  16. 16. DramaLiterature Print Advertising TV Cinema Ambient Digital Theatre 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  17. 17. Prints 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  18. 18. BBDO MoscowFisherman’s tale
  19. 19. AlmapBBDOSan Paulo
  20. 20. CLM BBDOFrance
  21. 21. Drama Attraction No attractionSex, Violence, Conflict, storycatastrophe, fear, etc. Visual Metaphor 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  22. 22. Video 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  23. 23. Elephant Cairohttp://www.youtube.com/watch?v=X21mJh6j9i4 Egypt
  24. 24. Elephant Cairohttp://www.youtube.com/watch?v=7udQSHWpL88 Egypt
  25. 25. Ambient / Event / Viral 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  26. 26. Elephant Cairohttp://www.youtube.com/watch?v=316AzLYfAzw Egypt
  27. 27. Digital drama? 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  28. 28. Interactive videos 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  29. 29. 19.10.2012 / Miroschnichenko Arthur.https://vimeo.com/50786479 Russian Internet Week Copywriter. Hungry Boysyouareblind.com
  30. 30. Viral? 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  31. 31. 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boyshttp://www.youtube.com/watch?v=R55e-uHQna0
  32. 32. Mobile? 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  33. 33. But at whole... 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  34. 34. Back to reality 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  35. 35. Reality Digital 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  36. 36. Digital reality19.10.2012 / Miroschnichenko Arthur.Russian Internet Week Copywriter. Hungry Boys
  37. 37. http://sagmeister.com/welcome
  38. 38. Evolution of digital REALITY 2010 2012 Reality REALITY Yesterday digital Now it just simulated the reality demonstrates it.
  39. 39. No Digital 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  40. 40. CAR vs PIANO
  41. 41. Touch Z-Distance
  42. 42. Make drama, not digital. 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  43. 43. About drama: А. Митта. Кино между адом и раем С. Эйзенштейн. Монтаж аттракционов Ю. Арабов. «Введение в кинознание». Лекция на http://distantlight.tv 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys
  44. 44. Thank you!http://www.facebook.com/arthur.miroschnichenko 19.10.2012 / Miroschnichenko Arthur. Russian Internet Week Copywriter. Hungry Boys

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