The Erase Case is a customizable iPhone case that allows users to write or draw on its white surface and erase designs whenever they want. It targets anyone with an iPhone, especially teenagers who like designing their own cases. A SWOT analysis found strengths in fast shipping and customizability, but weaknesses in price and lack of promotion. Threats include competition from cheaper similar products. The business plan is to sell the cases online and offer shipping and gifts to attract customers.

1. The Erase Case.
Made by: Jesiah Muscat, Sandra Baldonado
and Christian Bruckmeier

2. The Erase Case
Instead of buying cases
where you have to choose
which one you like best you
can now decorate your own
by buying the "erase case"
where you can write or draw
whatever you want on a
white canvas (case) and
erase it whenever you want.

3. Audience
This is for anyone who
has an iPhone.
It can be bought from
someone of any age.
Mostly, teenagers like
the idea of designing
there own case.

4. SWOT analysis
WEAKNESSES
High price in the sending of the product.
Little presupposed to promote the product.

5. THREATS
Competition
Price of the product (others people can sell the cheapest
product) -> Us: 35 Euros and others 30 euros.

6. STRENGTHS
Fast shipping
To give value to the product (to publicise
well the product).
Exclusivity in the product (you can design to
your taste the case for your iPhone)

7. SHIPPING

8. Opportunities
 Sending the product with details and a free gift.
 Buy the product online from the side and arrives at your house

9. LOCATION AND SALES
We'll create a webpage where we sell the
cases or for ebay.

10. COST ANALYSIS
we will buy the case from ebay at a price of
22 euros then we will sell it at a higher price
to make profit.