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The Role of Brands on Twitter


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Megan Calhoun at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

Published in: Technology, Business
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The Role of Brands on Twitter

  1. 1. The Role of Brands on Twitter <ul><li>Megan Calhoun </li></ul><ul><li>Founder, </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  2. 2. <ul><li>16,000+ moms </li></ul><ul><li>98% post their Twitter ID </li></ul><ul><li>More than half are active bloggers </li></ul><ul><li>320+ interest groups </li></ul>
  3. 3. <ul><li>Listen </li></ul><ul><li>Add value </li></ul><ul><li>Be transparent </li></ul><ul><li>Keep it real </li></ul>Four Keys to Success for Brands on Twitter People want to connect with people, not companies or brands. Humanize your Twitter approach.
  4. 4. Client Jose Cuervo (Diagio) Objective Drive awareness, build goodwill in mom segment Tactics RAMBO Alerts, Blogging Contest, Twitter Party
  5. 5. 2,500 tweets per hour tagged #getaway! Client Land’s End Objective Show moms how Land’s End solves swimsuit issues Tactics RAMBO Alerts, Twitter Party
  6. 6. Making an Impact
  7. 7. Brands doing it right...