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The Role of Brands on Twitter

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O'Reilly Media - Learning

Megan Calhoun at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

TechnologyBusiness
1 of 7
The Role of Brands on Twitter ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Four Keys to Success for Brands on Twitter People want to connect with people, not companies or brands. Humanize your Twitter approach.
Client Jose Cuervo (Diagio) Objective Drive awareness, build goodwill in mom segment Tactics RAMBO Alerts, Blogging Contest, Twitter Party
2,500 tweets per hour tagged #getaway! Client Land’s End Objective Show moms how Land’s End solves swimsuit issues Tactics RAMBO Alerts, Twitter Party
Making an Impact
Brands doing it right...

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The Role of Brands on Twitter

  • 1.
  • 2.
  • 3.
  • 4. Client Jose Cuervo (Diagio) Objective Drive awareness, build goodwill in mom segment Tactics RAMBO Alerts, Blogging Contest, Twitter Party
  • 5. 2,500 tweets per hour tagged #getaway! Client Land’s End Objective Show moms how Land’s End solves swimsuit issues Tactics RAMBO Alerts, Twitter Party
  • 7. Brands doing it right...