This document describes a Web 2.0 trading platform that provides a flexible, robust, and cloud-enabled trading experience. The platform integrates with multiple trading and content providers. It is built on a scalable framework that delivers streaming prices and social interactions to clients. The platform includes various trading and content widgets that are accessible via an open API. It is designed to provide cost savings and agility for startups while also handling market volatility for more established companies in the financial sector. However, some adoption barriers include regulatory compliance, latency, vendor lock-in, security, and verifying real cost savings. The suitability depends on factors like business models, risk appetite, and business processes.