Hotel Signage and Graphicswww.OpeningOfAnEnvelope.com
Hotel Graphics and Signage• Graphics are one of the most neglected, abused, although least expensive selling or brand communicating tools available to the Hotelier (although over produced)• Graphics are the most dependable means of communicating your brand message, merchandise / service information or policy exactly as you want it delivered.
Hotel Graphics and Signage• Each Graphic should be produced with an end view / purpose in mind.• Is it appropriate to your brand?• What should graphics contain?• The Letter style• Format• Image
Hotel Graphics and Signage• What two types of graphics are there?• Identification Graphics• What do Identification graphics do?• Sell• Identify• Locate
Hotel Graphics and Signage• Information Graphics• What do they tell the customer?• Hotel hours of service• Credit card services• Facilities and services available• Special Occasions• Directions / Locations
Hotel Graphics and Signage• What forms can these take?• Hotel Front (Fascia) (Large Format)• Façade signage• Wall mounted• Free Standing
Hotel Graphics and Signage• Signage can be used as a device that identifies companies and products and sometimes carries informal promotional messages• The purpose of these signs is to provide quick identification in a highly mobile lifestyle• Materials used vary considerably and may be used as a stand alone sign leading us to the service or selling space or as part of the architecture
Hotel Graphics and Signage• Graphics and signage have created an important place in achieving a ‘look’, atmosphere or mood in contemporary hotels.• Formerly what directional signs or department signs have become elements in the décor through imaginative design and unusual application.
Hotel Graphics and Signage• How are graphics produced and in what kind of materials?• Produced through…..• Photo enlarging• lightweight yet sturdy• easy-to-use• contribute to creating a stimulating and exciting or relaxing experience.