A collection of Graphics Identified throughout Hotels in Dubai, ranging from Luxury to Budget.

1. Hotel Signage and Graphics
www.OpeningOfAnEnvelope.com

2. Hotel Graphics and Signage
• Graphics are one of the most neglected,
abused, although least expensive selling
or brand communicating tools available to
the Hotelier (although over produced)
• Graphics are the most dependable means
of communicating your brand message,
merchandise / service information or policy
exactly as you want it delivered.

3. Hotel Graphics and Signage
• Each Graphic should be produced with an
end view / purpose in mind.
• Is it appropriate to your brand?
• What should graphics contain?
• The Letter style
• Format
• Image

4. Hotel Graphics and Signage
• What two types of graphics are there?
• Identification Graphics
• What do Identification graphics do?
• Sell
• Identify
• Locate

5. Hotel Graphics and Signage
• Information Graphics
• What do they tell the customer?
• Hotel hours of service
• Credit card services
• Facilities and services available
• Special Occasions
• Directions / Locations

6. Hotel Graphics and Signage
• What forms can these take?
• Hotel Front (Fascia) (Large Format)
• Façade signage
• Wall mounted
• Free Standing

7. Hotel Graphics and Signage
• Signage can be used as a device that identifies
companies and products and sometimes carries
informal promotional messages
• The purpose of these signs is to provide quick
identification in a highly mobile lifestyle
• Materials used vary considerably and may be
used as a stand alone sign leading us to the
service or selling space or as part of the
architecture

8. Hotel Graphics and Signage
• Graphics and signage have created an
important place in achieving a ‘look’,
atmosphere or mood in contemporary hotels.
• Formerly what directional signs or department
signs have become elements in the décor
through imaginative design and unusual
application.

9. Hotel Graphics and Signage
• How are graphics produced and in what
kind of materials?
• Produced through…..
• Photo enlarging
• lightweight yet sturdy
• easy-to-use
• contribute to creating a stimulating and
exciting or relaxing experience.

10. Hotels Graphics and Signage
Hilton

11. Hotels Graphics and Signage
Hilton

12. Hotels Graphics and Signage
Al Murooj Rotana Hotel

13. Hotels Graphics and Signage
Al Murooj Rotana Hotel

14. Hotels Graphics and Signage
Jumeirah Beach Hotel

15. Hotels Graphics and Signage
Jumeirah Beach Hotel

16. Hotels Graphics and Signage
Jumeirah Beach Hotel

17. Hotels Graphics and Signage
Jumeirah Beach Hotel

18. Hotels Graphics and Signage
Ramada Hotel

19. Hotels Graphics and Signage
Kempinski Hotel

20. Hotels Graphics and Signage
Mirage Hotel

21. Hotels Graphics and Signage
Address Hotel

22. Hotels Graphics and Signage
Address Hotel

23. Hotels Graphics and Signage
Ramada Hotel

24. Hotels Graphics and Signage
Ramada Hotel

25. Other Graphics and Signage

26. Other Graphics and Signage

27. Other Graphics and Signage

28. Other Graphics and Signage

29. Other Graphics and Signage

30. Other Graphics and Signage

31. Other Graphics and Signage

32. Other Graphics and Signage
Mall of Dubai

33. Other Graphics and Signage
Mall of Dubai

34. Other Graphics and Signage
Lacoste

35. Other Graphics and Signage

36. Other Graphics and Signage

37. Other Graphics and Signage

38. Other Graphics and Signage

39. Other Graphics and Signage

40. Other Graphics and Signage

41. Other Graphics and Signage

42. Other Graphics and Signage

43. Other Graphics and Signage
Burj Khalifa

44. Other Graphics and Signage
Burj Khalifa

45. Other Graphics and Signage