3. Customer Relations
To provide doorstep services to the customers and take
orders on phone.
Local shopkeepers should give the facility of exchanging
goods.
Handling of customer grievances by the local shopkeepers.
To use different ways to arrange and display merchandise
that will make it easier for customers to buy products.
Management Skills.
To give discounts/offers/schemes to attract customers.
The shopkeepers should be more informed about the
products they sell so as to help the customers choose their
right products.
Local shopkeepers should keep aside publicity budgets.
They should accept credit cards.
4. Insights for a skilled marketer
Extend store hours.
Computerize business to help stream line everyday tasks
such as inventory control and overall business analysis.
To test different aspects for promoting business- new
offers, new items, new prices, special announcements and
better headlines.
Extend the benefit of credit to the customers.
Stock goods as specifically demanded by customers.
Customer Analysis
Seek suggestions from the best customers on ways they
can boost business.
The shopkeepers should keep a record of their frequent
customers to keep them updated.