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What types of challenges and
opportunities do our food
consumers face?
Assets & Opportunities
Food culture
Food access
Cost
Spatial access
Public assistance
Why is food important?
• Satiates hunger
• Tastes good and gives us
pleasure
• Shapes health outcomes
• Expresses cultural belonging
• Social activity
• Way we celebrate
Culture
Cost
Dietary
behavior
Physical
environment
Personal
preferences,
needs, and
knowledge
Interpersonal
forces
Health, security,
and sovereignty
Food & Culture
• Food matters because it is an important part of
how we shape our individual, cultural, and
regional identity, and how it shapes us.
Food & Culture
• In 1997, food manufacturers spent $7
billion advertising mostly packaged and
processed foods.
• In contrast, the USDA spent only 4% of
that amount, or $333.3 million,
advertising meat, vegetables, and fruit.
• The USDA’s entire fruit, vegetable, and
meat advertising budget was only 60% of
what food manufacturers spent
advertising carbonated drinks alone.
Food Advertising in the United States. http://www.ers.usda.gov/media/91050/aib750i_1_.pdf
• Adult fruit and
vegetable consumption
is low
• Diets that are low in
nutrients, lack
nutritional diversity,
and are high in fat and
cholesterol can lead to
negative health
outcomes.
• ~60% of adults are
overweight or obese.
• 11% of adults live with
diabetes.
Sources: Erie County & Niagara County Departments of Health. 2010-2013 Community Health
Assessment.
Bellows. L and R. Moore. (2012). Dietary Fat and Cholesterol. Food Nutrition Series: Health.
Fact Sheet No. 9.319. Colorado State University Extension.
Local dietary behavior
27%
73%
Eat
recommended
amount
Do not eat
recommended
amount
60%
40%
Obese or
overweight
adults
Not obese or
overweight
Food Access
Demographic trends impacting food security:
• Aging population (average median age):
• YR 2000: 37
• YR 2010: 40
• Rise in single-mother households
• YR 2000: 8% of family households
• YR 2010: 13% of family households
• Educational attainment
• 88% HS graduates
• 38% more than HS degree
• Growing ethnic diversity (Asian pop.)
• YR 2000: ~15,000
• YR 2010: 30,031
Source: US Census
The cost of food
10.1%
28.4%
11.8%
Food Housing Transportation
In the Northeast
Food Housing Transportation
12%
34%
16%
Food Housing Transportation
Among incomes $40k to $50k
Food Housing Transportation
Food Access
Spending on food:
All US Northeast
Food $6,532 $7,040
Food at home $3,905 $4,206
Food away from
home
$2,628 $2,834
Retail
Food
Access
Source: ReferenceUSA, 2012
Access to supermarkets
• Access to supermarkets has important
associations with healthy eating
• wide selection
• affordable relative to other retail
types
• On average in Erie County:
• less than 1 supermarket or grocery
store within a 5-minute walk of
neighborhoods
• more than 12 within a five-minute
drive
Sources: UB Food Lab. Raja et al., ‘Beyond Food Deserts: Measuring and Mapping Racial
Disparities in Neighborhood Food Environments,’ Journal of Planning Education and Research,
2008
Access to
supermarkets
• 11% of
households are
further than 12
driving minutes
from a grocery
store – the
average travel
time for shopping
in the region
Source: ReferenceUSA
Access to supermarkets:
Households at risk
• Households at risk are defined as
households without a vehicle and
further than a 5-minute walk from a
supermarket
Vehicle
Ownership
• 13% of
households
(60,284) in the
region don’t
have access to a
car
• Including the
purchase of
gasoline, the
cost of owning a
vehicle in the
Northeast is over
$7,000 annually
Source: ACS 2011 5-year
estimates; Bureau of Labor
Statistics Consumer Expenditure
Survey, 2011
Food
Assistance
13% of
households in
the region
receive SNAP
benefits
Source: ACS 2011 5-year estimates
Food Assistance
• Children receiving free or reduced lunch:
41%
• Number of locations serving low cost or
free meals to seniors: 68
• Women receiving WIC benefits: 20,000
per month
• $57.24 per month, or $687 per year
Source: ACS 2011 5-year estimates
Food Assistance
Non-recipients may still face food insecurity:
• 17% of households are food insecure; 47%
of those households receive public food
assistance.
• Among very low-food security
households:
• 56% received SNAP
• 32% were in the NSLP
Source: CCE, Niagara County Food Security Survey
Food Security & Hunger
• Niagara County Food Survey, continued:
• 17% of Niagara County residents had low
or very food security, compared with less
than 15% in the US as a whole.
• Low food security experienced especially
highly in urban areas in NF, Lockport,
and NT – less so in rural areas.
• Poverty, lack of access, and the price of
food can result in low food security in the
region
• WNY Food Bank: 36,207 households
relied on emergency food in 2011
Source: CCE, Niagara County Food Security Survey;
WNY Food Bank
Food Security & Hunger
Examples of tackling food insecurity through
SNAP supplements for local produce:
• NYC Health Bucks
• $2 extra for $5 SNAP spent at FMs
• Wholesome Wave Double Value
Coupon Program (nationwide)
• Double value of benefits at FMs
• Double Up Bucks (Michigan)
• Doubles $20 used on local produce at FM
and produce trucks
• SNAP spending at FMs:
• YR 2011: $579,000
• YR 2012: $1.53 million
• 92% of participating farmers grew
more produce
Next steps Food Working Group
oneregionforward.org
Farmland: identifying land that would
be suitable for farmland conversion
Connections: identifying current local
food self-reliance and the capacity of
local producers to provide healthy food
Connections: identifying demand for
and impact of a local food hub for
processing, marketing, and distribution
Thank you
Questions?
Team break-out (A,B,C)
• Identify assets and opportunities.
• Propose associated actions
• Brainstorm indicators and actors.
Reconvene for team presentations
and group discussion

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Food consumers presentation

  • 1. What types of challenges and opportunities do our food consumers face?
  • 2. Assets & Opportunities Food culture Food access Cost Spatial access Public assistance
  • 3. Why is food important? • Satiates hunger • Tastes good and gives us pleasure • Shapes health outcomes • Expresses cultural belonging • Social activity • Way we celebrate
  • 5. Food & Culture • Food matters because it is an important part of how we shape our individual, cultural, and regional identity, and how it shapes us.
  • 6. Food & Culture • In 1997, food manufacturers spent $7 billion advertising mostly packaged and processed foods. • In contrast, the USDA spent only 4% of that amount, or $333.3 million, advertising meat, vegetables, and fruit. • The USDA’s entire fruit, vegetable, and meat advertising budget was only 60% of what food manufacturers spent advertising carbonated drinks alone. Food Advertising in the United States. http://www.ers.usda.gov/media/91050/aib750i_1_.pdf
  • 7. • Adult fruit and vegetable consumption is low • Diets that are low in nutrients, lack nutritional diversity, and are high in fat and cholesterol can lead to negative health outcomes. • ~60% of adults are overweight or obese. • 11% of adults live with diabetes. Sources: Erie County & Niagara County Departments of Health. 2010-2013 Community Health Assessment. Bellows. L and R. Moore. (2012). Dietary Fat and Cholesterol. Food Nutrition Series: Health. Fact Sheet No. 9.319. Colorado State University Extension. Local dietary behavior 27% 73% Eat recommended amount Do not eat recommended amount 60% 40% Obese or overweight adults Not obese or overweight
  • 8. Food Access Demographic trends impacting food security: • Aging population (average median age): • YR 2000: 37 • YR 2010: 40 • Rise in single-mother households • YR 2000: 8% of family households • YR 2010: 13% of family households • Educational attainment • 88% HS graduates • 38% more than HS degree • Growing ethnic diversity (Asian pop.) • YR 2000: ~15,000 • YR 2010: 30,031 Source: US Census
  • 9. The cost of food 10.1% 28.4% 11.8% Food Housing Transportation In the Northeast Food Housing Transportation 12% 34% 16% Food Housing Transportation Among incomes $40k to $50k Food Housing Transportation
  • 10. Food Access Spending on food: All US Northeast Food $6,532 $7,040 Food at home $3,905 $4,206 Food away from home $2,628 $2,834
  • 12. Access to supermarkets • Access to supermarkets has important associations with healthy eating • wide selection • affordable relative to other retail types • On average in Erie County: • less than 1 supermarket or grocery store within a 5-minute walk of neighborhoods • more than 12 within a five-minute drive Sources: UB Food Lab. Raja et al., ‘Beyond Food Deserts: Measuring and Mapping Racial Disparities in Neighborhood Food Environments,’ Journal of Planning Education and Research, 2008
  • 13. Access to supermarkets • 11% of households are further than 12 driving minutes from a grocery store – the average travel time for shopping in the region Source: ReferenceUSA
  • 14. Access to supermarkets: Households at risk • Households at risk are defined as households without a vehicle and further than a 5-minute walk from a supermarket
  • 15. Vehicle Ownership • 13% of households (60,284) in the region don’t have access to a car • Including the purchase of gasoline, the cost of owning a vehicle in the Northeast is over $7,000 annually Source: ACS 2011 5-year estimates; Bureau of Labor Statistics Consumer Expenditure Survey, 2011
  • 16. Food Assistance 13% of households in the region receive SNAP benefits Source: ACS 2011 5-year estimates
  • 17. Food Assistance • Children receiving free or reduced lunch: 41% • Number of locations serving low cost or free meals to seniors: 68 • Women receiving WIC benefits: 20,000 per month • $57.24 per month, or $687 per year Source: ACS 2011 5-year estimates
  • 18. Food Assistance Non-recipients may still face food insecurity: • 17% of households are food insecure; 47% of those households receive public food assistance. • Among very low-food security households: • 56% received SNAP • 32% were in the NSLP Source: CCE, Niagara County Food Security Survey
  • 19. Food Security & Hunger • Niagara County Food Survey, continued: • 17% of Niagara County residents had low or very food security, compared with less than 15% in the US as a whole. • Low food security experienced especially highly in urban areas in NF, Lockport, and NT – less so in rural areas. • Poverty, lack of access, and the price of food can result in low food security in the region • WNY Food Bank: 36,207 households relied on emergency food in 2011 Source: CCE, Niagara County Food Security Survey; WNY Food Bank
  • 20. Food Security & Hunger Examples of tackling food insecurity through SNAP supplements for local produce: • NYC Health Bucks • $2 extra for $5 SNAP spent at FMs • Wholesome Wave Double Value Coupon Program (nationwide) • Double value of benefits at FMs • Double Up Bucks (Michigan) • Doubles $20 used on local produce at FM and produce trucks • SNAP spending at FMs: • YR 2011: $579,000 • YR 2012: $1.53 million • 92% of participating farmers grew more produce
  • 21. Next steps Food Working Group oneregionforward.org Farmland: identifying land that would be suitable for farmland conversion Connections: identifying current local food self-reliance and the capacity of local producers to provide healthy food Connections: identifying demand for and impact of a local food hub for processing, marketing, and distribution
  • 22. Thank you Questions? Team break-out (A,B,C) • Identify assets and opportunities. • Propose associated actions • Brainstorm indicators and actors. Reconvene for team presentations and group discussion