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Week4 Rm Cmh 3rd Year

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Hotel RevMax course for CEMHI

Economy & FinanceBusiness
1 of 29
Revenue Management … Week 4
Today…. Demand What is it? Why does it matter? Where do you find the data? Booking Pace What is it? How does it relate to demand? Where do you find the data? What RM decisions are made?
First survey results……
 
 
 
 
 
 
 
Demand – Requests for your inventory
 
 
Demand – Who requests, when
Demand – Sources Previous year history – on that DAY -Rooms occupied -Cancel -No Show -Turned Away -Bought Alternative Dates -Bought Alternative Inventory – 3rd Party Groups Above…plus -non-confirms – competitive alternatives
Demand – External Factors Area events – repeat + 1 time Economic Factors Out of area events Traffic changes – transport volume Destination Promotion Area Attraction – changes Competitive Strategy
Demand Patterns – Using Restrictions to change the patterns
 
 
Booking Pace – When is the request for inventory made… Booking window
Booking Pace … by customer type Group vs. business traveler
 
 
 
Booking Pace … Key RM decisions Ahead of pace …. Optimum Restrictions
 
Booking Pace … Key RM decisions Behind pace …. Alternative customer groups Discounting + Value Add
Next Week ….. Quiz Calculations Key Concepts
Online Collaboration Center www.hotelrevmax.ning.com [email_address]

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Week4 Rm Cmh 3rd Year

  • 2. Today…. Demand What is it? Why does it matter? Where do you find the data? Booking Pace What is it? How does it relate to demand? Where do you find the data? What RM decisions are made?
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. Demand – Requests for your inventory
  • 12.  
  • 13.  
  • 14. Demand – Who requests, when
  • 15. Demand – Sources Previous year history – on that DAY -Rooms occupied -Cancel -No Show -Turned Away -Bought Alternative Dates -Bought Alternative Inventory – 3rd Party Groups Above…plus -non-confirms – competitive alternatives
  • 16. Demand – External Factors Area events – repeat + 1 time Economic Factors Out of area events Traffic changes – transport volume Destination Promotion Area Attraction – changes Competitive Strategy
  • 17. Demand Patterns – Using Restrictions to change the patterns
  • 18.  
  • 19.  
  • 20. Booking Pace – When is the request for inventory made… Booking window
  • 21. Booking Pace … by customer type Group vs. business traveler
  • 22.  
  • 23.  
  • 24.  
  • 25. Booking Pace … Key RM decisions Ahead of pace …. Optimum Restrictions
  • 26.  
  • 27. Booking Pace … Key RM decisions Behind pace …. Alternative customer groups Discounting + Value Add
  • 28. Next Week ….. Quiz Calculations Key Concepts
  • 29. Online Collaboration Center www.hotelrevmax.ning.com [email_address]